Paul Yu

Focus: Lifecycle Strategy, Cross-Functional Leadership, and Performance Optimization

• Owned end-to-end lifecycle email strategy, building automated journeys (welcome, onboarding, re-engagement) that increased email-driven revenue by 35%
• Led landing page strategy and optimization, improving conversion rates by 22% through UX, messaging, and performance enhancements
• Defined and tracked core KPIs (conversion rate, engagement, retention), using insights to improve campaign performance by 25%
• Developed marketing briefs and campaign plans, aligning stakeholders across marketing, product, design, and analytics teams
• Managed campaigns from concept → stakeholder reviews → execution → reporting, ensuring on-time delivery across multiple initiatives
• Partnered with analytics teams to translate user behavior into actionable campaign strategies, reaching 500K+ monthly users

Focus: Lifecycle Execution, Web Optimization, and Engagement Growth

• Executed lifecycle email campaigns (promotional + automated), increasing open rates by 20% and CTR by 15%
• Optimized landing pages and on-site experiences, improving conversion rates by 18%
• Launched retention-focused campaigns that drove a 30% increase in repeat purchase rate
• Conducted A/B testing across email and web channels, improving campaign efficiency by 20%
• Collaborated with creative, merchandising, and tech teams to ensure alignment across campaign messaging and site experience
• Monitored and reported on campaign performance, translating insights into actionable optimizations

Focus: Campaign Coordination, CMS Execution, and Analytics Foundation

• Supported execution of email and web marketing campaigns, contributing to a 25% increase in platform engagement
• Managed CMS updates and landing page content, improving on-site engagement by 15%
• Coordinated campaign timelines across teams, ensuring alignment and reducing launch delays by 20%
• Built performance reports and dashboards, identifying insights that improved campaign effectiveness by 10%
• Assisted with email QA, segmentation, and deployment, improving CTR by 12%

Focus: Multi-Client Campaign Management and Project Execution

• Managed 7+ client accounts simultaneously, executing email and web campaigns across different industries
• Developed and delivered client-facing marketing briefs, timelines, and campaign plans
• Improved client campaign performance by 15–25% through targeting, messaging, and landing page optimization
• Acted as a key liaison between clients, designers, and developers to ensure alignment and timely execution
• Built strong project management skills by balancing multiple deadlines and shifting priorities

Focus: Marketing Foundations and Early-Stage Experimentation

• Supported early email and web marketing initiatives, contributing to 20% user growth
• Assisted in campaign execution, content creation, and performance tracking across channels
• Gained hands-on experience with A/B testing, analytics, and customer engagement strategies
• Worked in a fast-paced startup environment, adapting quickly to evolving priorities and business needs