Experienced Creative Production Manager adept at collaborating with various teams in remote/hybrid work settings. Possesses a strong understanding of creative workflow and print production needs, especially in campaign direction. Skilled in resource management to meet deadlines and budgets. Process-driven and detail-oriented, committed to achieving project success and team cohesion.
Overview
18
18
years of professional experience
Work History
CREATIVE / TRAFFIC CONSULTANT
THE RITZ-CARLTON YACHT COLLECTION
08.2023 - 10.2023
Collaborated with cross-functional teams (internally and externally) to execute creative, marketing, and digital campaigns from conception through the complete project life cycle.
Finalized creative print production and digital briefs with account reps.
Ensured proper POs were rec’d prior to executing new requests.
Managed workflow for content development, editorial reviews/approvals, print & digital production, on press approvals.
Worked closely with account teams on scheduling & budget alignment.
Structured project plan for multiple workstreams and touch points and monitored projects through regular reporting / task status.
Established internal/external team relations to finalize print & digital specifications, confirmed final shipping & logistics on behalf of accounts team.
Submit month-end invoices.
Utilized JIRA project management tool.
SR. PROJECT MANAGER
DID AGENCY
12.2021 - 04.2022
Served as SPM on Novartis/Cosentyx Global accounts managing complete project life cycles to include traditional print, print media, POP/POS display.
Structured project plans for multiple workstreams with key stakeholders; medical reviewers, legal counsel, client.
Hosted project kick-offs with internal teams, clients, and preferred vendors to address campaign, creative direction, key milestones, and budgets.
Collaborated closely with vendors to finalize print specifications.
Managed Verizon Wireless retail accounts ranging from small to medium size and complexity.
Directed the flow of work with internal resources and 3rd party vendors to develop creative assets for traditional print, print media, digital, POP/POS displays and swag.
Monitored projects through regular reporting and follow-thru of task status with cross-functional teams: strategy, content, creative and production phase.
Determined key milestones, resources, and inter-dependencies.
Hosted daily stand-ups, resource selection, process driven.
Strong client relationship building.
Utilized JIRA project management tool.
CREATIVE SERVICE TRAFFIC MANAGER
HUNTER HAMMERSMITH ADVERTISING
05.2018 - 02.2020
Served as Traffic Manager on Sandals & Beaches Resorts account.
Executed the development of new campaigns from conception through the approval process working alongside creative and print production teams.
Managed the creative workflow to include content development, creative concepts/prototyping used for traditional print, POS/POP displays, digital, and social media initiatives.
Conducted project kick-offs with internal resources & preferred vendors to initiate print production direction, budgets and enforced on-time completion for an estimated 100+ creative assets weekly.
Generated weekly progress reports outlining project activity, # of projects, tasks, at risk tasks and on-time deliverables.
Utilized SLACK project management tool.
Approved month-end-billings with accounts & finance teams.
CREATIVE SERVICES MANAGER
HH GLOBAL/BAYER NORTH AMERICA
03.2017 - 09.2017
Primary point of contact collaborating with internal / external teams managing on-time delivery of website, email, and print promotions utilizing design, layout, color management, strategic planning, effective communication and print production knowledge to execute brand initiatives through video-in-print brochures, POP/POS displays, website build, e-mail & LP campaigns, presentation decks, product catalogs, trade show events, and branded swag supporting go-to-market product launches for the three main divisions of Bayer: Bayer Pharmaceutical, Bayer Animal Health, and Bayer Crop Science.
Aligned with multiple business verticals and design studios globally to coordinate design needs.
Developed project briefs alongside account team & clients.
Managed print production, shipping & planning with vendors.
Worked trade show events booth on location ensuring the brand was clearly visible via print, digital and swag.
On-site press and manufacturing approvals.
Approved month-end billing.
Utilized TRAFFIC LIVE project management tool.
SR. PROJECT MANAGER
THE COMMUNITY
09.2016 - 02.2017
Served as lead Sr. Project Manager on Verizon Wireless-retail account.
Executed day-to-day optimization of creative assets used for print, POP/POS displays, digital and events.
Oversaw design projects with studio teams, ensuring “the” brand, product distribution, and timelines aligned with go-to-market product launches.
Enforced budgets, identified scope creep, and addressed at-risk scenarios…in advance of being “at risk.”
Initiated twice daily status calls with account teams and clients.
Interacted with multiple vendors overseeing project scope.
Utilized WORKFRONT project management tool.
SR. CREATIVE PROJECT MANAGER
KAPLAN UNIVERSITY
03.2009 - 07.2016
Served as the main point of contact for the creative teams, marketing teams and vendors of choice providing clear, concise, and attainable project goals.
Partnered with supporting sponsors to map out event launch requirements, materials, budgets, creative options, timeline, and planning.
Created and processed vendor PO’s.
Collaborated with the BOD’s, executive leaders, copywriters, editors, legal teams, creative studios, and external partners on design concepts for new product launches and events, optimized through traditional print, POP/POS signage & digital assets and swag.
Worked with business partners on prototyping of select creative designs, price negotiation, alternative recommendations.
Review art proofs, prepress/manufacturing proofs, and color proofs.
Strong on-press presence authorizing final approvals.
Month-end billings/chargebacks to appropriate cost centers.
Utilized Workzone project management tool.
SR. PRINT/DIGITAL PRODUCER
CRISPIN PORTER & BOGUSKY / MDC PARTNERS
12.2005 - 02.2009
As the sr. producer for Volkswagen of America (VWoA) and Volkswagen of CA (VWoCA) accounts, I executed the complete project life cycle on traditional print, POP/POS display, digital, OOH, apparel, and unique events averaging up to $9.1 million in creative & production costs, to support 600+ VW locations in the US & Canada.
Directed price negotiations working with national and global vendors.
Complete knowledge of the VWoA lineup of vehicles to align with incentive programs.
Executed approved creative campaigns with multiple creative teams, production teams and external partners.
On-Site factory inspection for quality control and approvals.