Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Paula Burton

Toms River,NJ

Summary

Motivated Professional with over 35 + years of experience in product solution management, development, and solution engineering across various industries. Expertise in business analytics, project management, development, and data modeling to solve complex business problems and deliver tailored technology solutions for rapid, actionable insights. Proven track record of providing actionable insights that drive strategic decision-making, operational efficiencies, and business growth for various roles. Skilled in designing, developing, and implementing solutions that enable quick insights, enhance customer performance, and build long-term relationships. Adept at leading pre-sales engagements, managing cross-functional teams, and using data-driven strategies to drive revenue and innovation across diverse sectors.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Senior Director, Product Strategy & Development

Infor
New York, NY
01.2022 - 05.2025
  • Facilitated and oversaw the development and execution of a comprehensive product strategy, aligning initiatives with company goals and market trends.
  • Worked with Product Managers across various industries to ensure consistency and collaborative achievement. Reviewed and advised on product lifecycle, PM ideation, development, launch, and sales messaging for a portfolio of products, driving continuous innovation.
  • Facilitated high-performing teams of product managers, designers, and cross-functional stakeholders, fostering a collaborative, customer-centric, and agile environment.
  • Defined product roadmaps, ensuring prioritization of initiatives based on customer needs, business objectives, and market data.
  • Worked with PMO Leads to track KPIs, OKRs, and product performance, driving accountability and improvements both pre and post product lifecycle to optimize Infor success, customer feedback, satisfaction, and business impact.
  • Championed the adoption of modern product management practices (e.g., agile methodologies, iterative development) to streamline processes and enhance operational efficiency. Acted as the key liaison across departments (engineering, marketing, sales, and customer success), ensuring alignment and seamless execution of product initiatives.

Director Product Strategy | Analytics

Infor
New York, NY
08.2019 - 12.2021
  • Spearhead the development of data-driven product strategies for Insights and Analytics products focused on C-Suite executive members, leveraging competitive insights, market research, and advanced analytics to inform product roadmaps and optimize performance.
  • Lead cross-functional collaboration with product management, engineering, marketing, and sales teams to track performance, and prioritize development based on data-driven insights.
  • Build and manage prototypes for new product concepts, ensuring alignment with customer needs, business goals, and market trends, and driving innovation within the product portfolio.
  • Administer Sales IQ tools and platforms to enhance the sales team's understanding of product performance, customer behavior, and market trends, supporting effective decision-making and sales enablement.
  • Drive sales enablement initiatives by creating and delivering educational content, product messaging, and training materials to ensure internal teams and customers are well-equipped to communicate the value of Insights and Analytics products.
  • Develop competitive analysis frameworks to continuously monitor industry trends, identify emerging threats, and refine product positioning to maintain a competitive edge in the market.
  • Oversee A/B testing, cohort analysis, and customer feedback loops to drive continuous product optimization, improve user engagement, and ensure products are meeting market demands.
  • Manage and mentor key team members, ensuring they have the resources, tools, and strategic guidance to deliver actionable insights, facilitate data-driven decisions, and support product development efforts.

Senior Solutions Consultant

Infor
New York, NY
07.2017 - 07.2019
  • Partner with sales teams to understand client needs and deliver tailored solutions through expert presentations, demos, and technical proposals.
  • Lead discovery calls and technical workshops, analyzing customer requirements to design and recommend best-fit solutions, while addressing complex business challenges.
  • Develop and deliver customized product demonstrations, highlighting features, benefits, and value propositions, to drive customer engagement and sales conversion.
  • Collaborate with product management and engineering teams to ensure proposed solutions align with customer needs and product capabilities, providing feedback to inform product roadmaps.
  • Drive the technical sales process by responding to RFPs, RFIs, and creating detailed technical documentation, including system architecture diagrams, integrations, and deployment plans.
  • Build and maintain relationships with key stakeholders, including technical and business decision-makers, fostering trust and ensuring alignment throughout the sales cycle.
  • Provide training and support to sales teams on product capabilities, messaging, and competitive differentiators, ensuring effective positioning in the marketplace.
  • Conduct competitive analysis and market research to stay ahead of industry trends and ensure solutions are differentiated and optimized for customer success.
  • Support post-sales handoff and ensure smooth implementation by providing technical guidance and troubleshooting during the onboarding and deployment phases.

Senior Solutions Engineer

Birst
San Francisco, CA
12.2014 - 06.2017
  • As a Senior Solution Consultant, Presales, partnered with sales teams to understand customer needs and deliver tailored solutions through expert presentations, technical demos, and proposals.
  • Led discovery calls and workshops, analyzing requirements to recommend the best-fit solutions, while collaborating with product management and engineering to ensure alignment with product capabilities.
  • Responded to RFPs, created technical documentation, and developed system architecture diagrams, guiding the technical sales process.
  • Delivered training to sales teams on product features, competitive positioning, and market differentiators, while maintaining strong relationships with key stakeholders throughout the sales cycle.
  • Conducted market research and competitive analysis to stay ahead of industry trends and supported post-sales handoff, ensuring smooth implementation and providing technical guidance as needed.

Director Business Enablement and Strategy BI

QueBIT
Scarsdale, NY
02.2012 - 02.2014
  • Manage BI resources for the northeast region and collaborate with QueBIT principals to build the business intelligence practice.
  • Work closely with internal teams, consultants, sales, and customers to develop effective solutions and ensure success.
  • Lead business development, pre-sales engagements, and demo environment management to drive license and service revenue.
  • Mentor teams on system solutions, including data warehousing, modeling, reporting, and processes, while advising on Business Analytics strategies.
  • Forge partnerships to drive revenue, contribute to sales strategy, deliver new hire training, and oversee the completion of RFI and statement of services documentation.

VP Technical Services & Support /Senior Business Development Executive

Blue Line Planning (IBM Partner)
Freehold, NJ
06.2007 - 06.2012
  • Oversee all technical services and support operations, ensuring the delivery of high-quality solutions to clients while optimizing customer satisfaction and retention.
  • Lead business development efforts, identifying and pursuing new opportunities to drive revenue and expand market presence.
  • Manage cross-functional teams to deliver seamless integration of services, technical support, and customer success strategies.
  • Foster strong relationships with key clients, acting as a trusted advisor to address their business challenges with tailored solutions.
  • Spearhead sales and pre-sales engagements, supporting the technical aspects of proposals and driving the sales pipeline. Develop and execute strategic plans to enhance service offerings, improve operational efficiencies, and maintain a competitive edge in the market.
  • Provide leadership and mentorship to senior managers and technical teams, ensuring continuous professional development and alignment with company goals.

TAM, GMA Financial, Solution Engineer

IBM
New York, NY
01.2004 - 01.2007

Technical Account Manager (TAM)

Managed client relationships by acting as a trusted advisor, ensuring the successful implementation and ongoing optimization of technical solutions. I collaborate with sales and product teams to identify business opportunities, proactively monitor account health, and resolve any technical issues. Additionally, I deliver training, guidance on best practices, and work to exceed client expectations, ensuring performance metrics and SLAs are met.

Solution.

SME - Financial Industry

Leveraged knowledge of financial solutions and industry regulations to consult with clients and help integrate technology into their operations. I designed and implement customized financial technology solutions via prototypes, ensuring compliance with standards and aligning with business goals. I also provide training and ongoing support, identifying opportunities to drive efficiency and profitability, while addressing the unique challenges of small and medium-sized financial enterprises

Solution Engineer

Collaborated with clients, sales teams, and product managers to design tailored technical solutions that meet business needs. I lead product demos, conduct technical assessments, and build proofs of concept, ensuring seamless integration of solutions. I work closely with engineering teams to resolve complex issues, gather client feedback, and improve product functionality, supporting both pre-sales and post-sales activities.

Education

Associate of Applied Science - Information Technology

Brick Computer Science Institute
Brick, NJ
08-1987

Associate of Applied Science - Computer Science

Mercer County Community College
Trenton, NJ

Skills

  • Product strategy
  • Product management
  • Data analysis
  • Agile methodologies
  • Sales enablement
  • Team leadership
  • Performance tracking
  • Competitive analysis
  • Problem solving
  • Effective communication
  • Mentoring teams
  • Reporting expertise
  • Team building and motivation
  • Innovation management
  • Data analytics

Certification

  • Pragmatic I, II, III

Timeline

Senior Director, Product Strategy & Development

Infor
01.2022 - 05.2025

Director Product Strategy | Analytics

Infor
08.2019 - 12.2021

Senior Solutions Consultant

Infor
07.2017 - 07.2019

Senior Solutions Engineer

Birst
12.2014 - 06.2017

Director Business Enablement and Strategy BI

QueBIT
02.2012 - 02.2014

VP Technical Services & Support /Senior Business Development Executive

Blue Line Planning (IBM Partner)
06.2007 - 06.2012

TAM, GMA Financial, Solution Engineer

IBM
01.2004 - 01.2007

Associate of Applied Science - Information Technology

Brick Computer Science Institute

Associate of Applied Science - Computer Science

Mercer County Community College