Paula Castro

Operations leader with a strong history of driving revenue growth and improving team performance at MyEyeDr. Successfully transformed a $3 million operation, surpassing profitability goals within two months. Skilled in strategic planning and project management, with a focus on employee development and collaboration to achieve outstanding results.

Title: Operations Leader

MyEyeDr, Warrenton, VA, 01/01/13, Present, District Manager, 01/01/15, Present, Lead all district operations for 19 locations with 19 direct reports and up to 70 indirect reports and $40 million budget., Direct patient satisfaction, strategic business planning, team performance, revenue growth, profit and loss (P&L), staffing, and pricing strategies., Promoted 2 direct reports into district manager leadership positions., Current financial growth at $500,000 in profit for 2022 with 1.8% growth and store growth of 8%., Improved office communication alignment with implementation of daily huddles into Standard Operating Procedures (SOPs)., Led district to be recognized as 'Top Performing District' in 2019 for all metrics., Acquired responsibility for 10 additional practices after an acquisition in 2016., Restarted company operations after COVID-19 shutdown., General Manager, 01/01/13, 01/01/15, Built and fostered a purpose-driven team through strategic recruitment, financial planning, and delivery of an impactful patient experience., Collaborated cross functionally with physicians, home office support, and associates to guide strategic planning, develop optometric partnerships, manage inventory, and maintain HR policies., Turned around office profitability from negative growth to exceeding goals within 2 months., Revamped order deliveries by collaborating with the lab to improve order intake process., Promoted from initial office to larger office within 10 months to turn around $3 million operation by improving staffing processes to align with customer needs.

• Passionate about developing high-performing teams by identifying, recruiting, and developing top talent. Puts the right people in the right positions to succeed by playing to individual strengths and aligning them to projects.
• Understands the importance of products and inventory control. Educates team members and customers alike on product advantages which increases sales.
• Possesses a keen eye for organizational finances and utilizes financial data to inform decision making around strategic planning development.