Paula Diaco

I was an officer of the corporation, Diaco Communication, Inc. dba Signarama, and as such served as the Vice President and Marketing Director.

But as a small business, both my husband and I wore many hats and assumed the roles needed to make our business a success.

As Vice President, I oversaw our finances, customer service, and sales.

Regarding sales, I was an inside and outside sales person, starting outside by literally walking around Chittenden County the first several months after we opened. This gave us top of mind recognition, the ability to meet local business owners, and of course, actual sales.

I continued doing inside sales by calling and emailing existing clients, former clients, and prospects as well as following up on quotes.

As marketing director, and professional writer, I oversaw the creation of our website and blog, which I add content to weekly. I posted to social media, LinkedIn and Twitter, to engage our local base of potential customers.