Paul A. Fernandez
Allentown,PA
Summary
T Forward-thinking Manager dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations. Diligent in driving profit maximization through multifaced business approaches.
Overview
35
35
years of professional experience
Work History
Vice President of Operations
Hawkeye Media Group
09.2022
- Responsible for development of new print and online wedding publication, I Do Lehigh Valley
- Managed sales and production process
- Guided development of website and social media presence.
Manager
The Morning Call
08.2015 - 09.2022
- Member of key leadership team
- Responsible for distribution of all print products from press to subscriber
- Managed and negotiated contracts for independent distributors
- Managed annual expense budget in excess of $5 million
- Managed 4 warehouse distribution centers
- Used electric pallet jacks and forklifts to move skids
- For last two years, took on building maintenance and security in addition to other duties
- Managed process of vacating main building, and moving to distribution center.
Manager, Circulation Retail Sales
The Morning Call
06.2006 - 08.2015
- Developed sales programs to increase store sales of newspapers by an average of 12%
- Restructured distribution model to accommodate all adult carrier delivery
- Team leader for installation of new circulation database.
Supervisor, Subscription Sales and Acquisitions
The Morning Call
11.2004 - 06.2006
- Increased telemarketing sales per hour by 10% in first year through effective data management and sales coaching
- Successfully lead the installation of a new telemarketing dialer and created new scripting for all telemarketing campaigns.
Circulation Sales and Marketing Manager
The Morning Call
11.1999 - 11.2004
- Coordinated sales efforts to achieve budgeted order production through direct mail, telemarketing and door to door canvassing.
- Created circulation models used for reporting, budgeting and projecting future circulation volumes.
- Developed sales contests that consistently exceeded goals.
Retail Sales Manager/ Circulation
The Morning Call
08.1998 - 11.1999
- Developed sales programs to increase single copy sales by 10%
- Increased product exposure in retail outlets through retailer promotions
- Maintained expense budget for delivery of single copy sales and total market distribution product
Manager/ Circulation Sales
The Express-Times
05.1997 - 07.1998
- Developed sales plans to show increases in circulation in ABC audited circulation reports
- Created projection models used to develop growth plans.
Acting Circulation Director
The Express Times
01.1997 - 04.1997
- Responsible for overall operation of circulation department during search for a new Circulation Director
- Also responsible for duties as Circulation Sales and Promotions Manager
Circulation Sales and Promotions Manager
The Express Times
03.1995 - 01.1997
- Responsible for creation, implementation, budgeting and monitoring of all sales and promotion efforts for Home Delivery, and assistance in Single Copy promotions.
Single Copy Sales Manager
The Express Times
06.1993 - 03.1995
- Responsible for 9,000 circulation Single Copy Department, including staff supervision and marketing promotions.
Single Copy Zone Manager
The Express Times
11.1991 - 06.1993
- Responsible for collection and maintenance of 206 dealer and 385 vending machine accounts.
Single Copy Zone Manager
11.1991
- Responsible for collection and maintenance of 250 dealer and 400 vending machine accounts.
Single Copy Sales Manager
The Globe Times
04.1989 - 11.1991
- Responsible for collection and maintenance of 250 retail outlets and 400 vending machines
Circulation Zone Manager
The Globe Times
06.1988 - 04.1989
- Responsible for supervision and training of five district sales managers.
District Sales Manager
The Globe Times
01.1988 - 06.1988
- Management of youth carrier force responsible for sales, service, and collections within a home delivery district.
Education
Bachelor of Science Degree - Wildlife Science, Forest Science
The Pennsylvania State University, State College
State College, PA01.1988
Skills
- KPIs
- Staff Training
- Operational Efficiency
- Business Growth and Marketing Strategies
- Performance Monitoring and Evaluation
- Operational Leadership
- Coaching and Mentoring
- Executive Leadership
- Customer and Employee Rapport
- Management Team Leadership
- Verbal and Written Communication
- Employee Performance Reviews
- Innovative and Visionary
Affiliations
- Interstate Circulation Managers Association; Chaired VT Curtis Citation Awards committee for 3 years, served 2-year term as a Board Director, received several marketing promotion awards.
- Big Brothers Big Sisters; Board of Directors 1999 to 2010, Treasurer June 2002 to June 2004 Vice Chair June 2004 to 2006, Board Chair June 2006 to June 2008
Timeline
Vice President of Operations
Hawkeye Media Group
09.2022
Manager
The Morning Call
08.2015 - 09.2022
Manager, Circulation Retail Sales
The Morning Call
06.2006 - 08.2015
Supervisor, Subscription Sales and Acquisitions
The Morning Call
11.2004 - 06.2006
Circulation Sales and Marketing Manager
The Morning Call
11.1999 - 11.2004
Retail Sales Manager/ Circulation
The Morning Call
08.1998 - 11.1999
Manager/ Circulation Sales
The Express-Times
05.1997 - 07.1998
Acting Circulation Director
The Express Times
01.1997 - 04.1997
Circulation Sales and Promotions Manager
The Express Times
03.1995 - 01.1997
Single Copy Sales Manager
The Express Times
06.1993 - 03.1995
Single Copy Zone Manager
The Express Times
11.1991 - 06.1993
Single Copy Zone Manager
11.1991
Single Copy Sales Manager
The Globe Times
04.1989 - 11.1991
Circulation Zone Manager
The Globe Times
06.1988 - 04.1989
District Sales Manager
The Globe Times
01.1988 - 06.1988
Bachelor of Science Degree - Wildlife Science, Forest Science
The Pennsylvania State University, State College
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