PAULA JARA
Washington,DC
Summary
Driven production professional with decisive leadership skills developed over many years in field. Successful at organizing and managing all areas of production, motivating teams and coordinating logistics with accuracy and efficiency.
Over 8 years of event management experience across on-site, virtual, and hybrid formats, delivering events and campaigns that consistently achieved 100% target guest/client satisfaction.
Skilled in crafting event experiences with strong cross-functional collaboration, and efficient sponsor communications. Bilingual.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Admissions Representative
Ivy College
Vienna, VA
07.2024 - 08.2025
- Supported website updates, and social media promotion.
- Guided prospective students through admissions process and requirements.
- Managed event budgets, recorded expenses, and reconciled costs to consistently meet financial targets.
- Conducted information sessions to educate candidates about programs offered.
Competition Area Operations (Contract)
CONMEBOL/CONCACAF
MetLife Stadium, NJ
06.2024 - 07.2024
- Supported match-day operations by coordinating equipment setup, managing credentialing, and overseeing ceremony rehearsals.
- Collaborated with security and operations teams, resulting in flawless execution of access control, and adherence to safety protocols.
- Designed internal schedules and crafted detailed reports and briefings, streamlining match-day communication.
- Facilitated on-site logistics and vendor coordination, contributing to efficient match-day operations.
- Completed day-to-day duties accurately and efficiently.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Director of Event Management & Production
Oniria/TBWA
Asuncion, Paraguay
01.2013 - 03.2023
- Led the execution of high-profile events and conferences by managing venue bookings, technical requirements, and staffing.
- Coordinated audiovisual vendors, secured licenses and permits, and organized pre-event walkthroughs to ensure quality event delivery.
- Oversaw virtual and hybrid client activations by managing platform design and executing technical dry runs, ensuring seamless event delivery.
- Tracked event KPIs and delivered post-event debrief reports to stakeholders, informing future event strategies.
- Negotiated cost elements for show production, features, and staffing, achieving budget adherence throughout event cycles.
- Implemented process improvements in vendor negotiations, reducing overall production costs on major events.
- Led planning and execution of large-scale events for diverse clients.
- Developed creative concepts that aligned with client branding strategies.
- Supervised event staff and provided training on best practices.
Project & Brand Manager Roles
Oniria/TBWA
, Paraguay
01.2013 - 01.2018
- Developed immersive brand experiences and marketing events for regional and global audiences, enhancing brand visibility.
- Directed content strategy, press briefings, and campaign launches to maximize audience engagement.
- Managed cross-functional teams to ensure consistent brand messaging across diverse event platforms.
- Developed brand strategies to enhance market visibility and engagement.
- Collaborated with cross-functional teams to align marketing initiatives with brand goals.
- Conducted competitive analysis to identify market trends and opportunities for growth.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
Branch Manager - Customer Service
Millicom | Tigo
, Paraguay
01.2007 - 01.2013
- Managed front-line operations, inventory, and customer logistics, ensuring efficient service delivery at multiple retail locations.
- Oversaw scheduling, maintained service quality, and streamlined internal reporting processes.
- Optimized operational workflows, contributing to improved staff scheduling, and resource allocation.
- Managed daily operations of branch to ensure efficient service delivery.
Education
Associate of Arts - Business
Ivy College
Vienna, VABachelor of Arts - Hospitality Management
Columbia University
ParaguaySkills
- Event management
- Event production
- Budgeting
- Contract Negotiation
- Vendor Management
- Project Management
- Logistics
- Operational Coordination
- AV/Tech Planning
- Zoom
- MS Office Suite
- Trello/Asana/Basecamp
- Teams
- Eventbrite
- Team leadership
- Problem solving
- Attention to detail
- Customer relationship management
Websites
Certification
- Leadership & Team Development, OKARA Center
- Advanced Computer Operations, Unisoft & System, Paraguay
Additional Information
Eventbrite, Social Tables (similar tools used), Available for events outside normal business hours
Skills
Event Management, Event Production, Event Planning, Trade Shows, Budget Management, Budgeting, Contract Negotiation, Vendor Management, Project Management, Logistics, Sponsor Communication, Operational Coordination, AV/Tech Planning, Zoom, MS Office Suite, Trello, Teams
Timeline
Admissions Representative
Ivy College
07.2024 - 08.2025
Competition Area Operations (Contract)
CONMEBOL/CONCACAF
06.2024 - 07.2024
Director of Event Management & Production
Oniria/TBWA
01.2013 - 03.2023
Project & Brand Manager Roles
Oniria/TBWA
01.2013 - 01.2018
Branch Manager - Customer Service
Millicom | Tigo
01.2007 - 01.2013
Associate of Arts - Business
Ivy College
Bachelor of Arts - Hospitality Management
Columbia University
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