Summary
Overview
Work History
Education
Skills
Certification
Consulting Projects
Languages
Timeline
Generic
Paula Kubo

Paula Kubo

Chicago,IL

Summary

Mission-driven communications and marketing executive with nearly two decades of experience leading cross-functional teams, building values-aligned brands, and executing strategies that inspire action. Proven success advancing organizations’ visibility, engagement, and impact across nonprofit, social justice, and corporate sectors. Adept at driving integrated marketing strategies, managing omnichannel campaigns, and leveraging storytelling to center equity and community voice. Collaborative leader and trusted advisor with a passion for protecting human rights, uplifting marginalized communities, and building inclusive narratives.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Director of Marketing

IFF
10.2021 - Current
  • Built IFF’s first in-house marketing department to amplify visibility and strengthen relationships with nonprofits, funders, and community partners across the Midwest.
  • Created and executed annual marketing plans—updated quarterly—aligned with enterprise-wide goals and evolving community needs.
  • Mentored and led a collaborative team of marketers, designers, and project managers in executing omnichannel campaigns that doubled lead generation in the first year.
  • Developed content strategies rooted in asset-framing and DEI values; led storytelling efforts that spotlighted IFF’s impact in communities of color and under-resourced regions.
  • Managed digital strategy, including SEO, web optimization, email marketing, paid advertising, and performance tracking—achieving top search results for IFF's core offerings.
  • Oversaw digital and print communications, including branded collateral, thought leadership, newsletters, and donor engagement materials.
  • Led IFF’s event and conference strategy, implemented SOPs for visibility planning, and monitored membership ROI across more than 30 professional associations.
  • Developed and deployed a Salesforce-integrated marketing module to streamline lead capture, campaign workflows, and data reporting.
  • Served on IFF’s Equity, Diversity, and Inclusion Committee; led initiatives through the Immigrant Affinity Group to build inclusive workplace culture and programming.

Marketing Manager

NovaBACKUP Corporation
04.2018 - 10.2021
  • Directed brand strategy and marketing execution for a global SaaS company, leading to a 30% increase in organic traffic and a 6% boost in conversion rates.
  • Managed all facets of marketing communications, including content production, demand generation campaigns, webinars, and social media.
  • Developed and delivered performance dashboards to leadership, using data insights to optimize future strategies and customer engagement.

Communications, Culture, and CSR Coordinator

Azul Airlines
09.2010 - 02.2017
  • Led internal communications, employee engagement, and social impact storytelling for one of Brazil’s largest airlines.
  • Designed and launched a mobile app to strengthen internal communications and connections across geographically distributed teams.
  • Managed CSR partnerships with NGOs, measuring program outcomes and uplifting partner voices through integrated campaigns.

Media Relations Analyst

GOL Airlines
06.2007 - 09.2010
  • Wrote press releases, coordinated media outreach, and supported executive visibility through event planning and media training.
  • Managed relationships with four PR agencies and contributed articles to GOL’s inflight magazine to support brand positioning.

Marketing Intern

The New York Times Licensing Group
06.2005 - 06.2007
  • Created a weekly newsletter for Latin American publishing clients to increase content licensing engagement.
  • Supported editors and publishers with targeted content recommendations and customer service support.

Education

MBA - Marketing Strategy and Planning

DePaul University
Chicago, IL
06.2023

Certification - Marketing and Web Analytics

UCLA Extension
06.2018

Post-Graduate Certificate - Public Relations & Organizational Culture

Casper Libero University
01.2012

Bachelor of Communication Studies - undefined

Anhembi Morumbi University
01.2008

Skills

  • Integrated Marketing Strategy
  • Team Leadership & Mentorship
  • Brand Development & Messaging
  • Mission-Aligned Storytelling
  • Digital & Print Content Strategy
  • Public Relations & Media Outreach
  • DEI-Focused Communications
  • Stakeholder & Donor Engagement
  • Omnichannel Campaign Management
  • Performance Analytics & Reporting
  • CRM & Marketing Automation (HubSpot, D365)
  • Social Media Strategy
  • SEO & Web Optimization
  • Event Strategy & Conference Visibility
  • Web analytics

Certification

  • Google Ads
  • Google Analytics
  • HubSpot
  • D365
  • Marketing & Web Analytics (UCLA Extension)

Consulting Projects

  • The Jeremy Castro Foundation, Website redesign and social fundraising plan; increased monthly donations by 50% and organic traffic by 30%.
  • Speak Up Women, Led digital strategy to improve outreach among vulnerable communities in Brazil.

Languages

English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Full Professional

Timeline

Director of Marketing

IFF
10.2021 - Current

Marketing Manager

NovaBACKUP Corporation
04.2018 - 10.2021

Communications, Culture, and CSR Coordinator

Azul Airlines
09.2010 - 02.2017

Media Relations Analyst

GOL Airlines
06.2007 - 09.2010

Marketing Intern

The New York Times Licensing Group
06.2005 - 06.2007

Certification - Marketing and Web Analytics

UCLA Extension

Post-Graduate Certificate - Public Relations & Organizational Culture

Casper Libero University

Bachelor of Communication Studies - undefined

Anhembi Morumbi University

MBA - Marketing Strategy and Planning

DePaul University

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