Paula Kurzawa

Skills

• Social Media Marketing: Expertise in managing and marketing on Facebook, Instagram, and YouTube, including content creation, scheduling, and audience engagement.
• Email Marketing: Skilled in developing and executing effective email marketing campaigns through platforms like LiveIntent to drive customer engagement and retention.
• Ad Design: Proficient in using Photoshop, Canva, Kittle, and Gifster to create compelling and visually appealing ad designs tailored to various platforms and audiences.
• Advertising Campaigns: Extensive experience in testing, optimizing, and running ad campaigns on Meta (Facebook/Instagram Ads Manager) and LiveIntent, ensuring high ROI and audience reach.
• Analytics & Performance Tracking: Strong ability to analyze campaign performance metrics and implement data-driven strategies to enhance results.
• Creative Content Development: Adept at creating engaging multimedia content, including videos, GIFs, and imagery, to support marketing and advertising initiatives.
• Branding & Strategy: Experienced in aligning marketing efforts with brand identity to achieve business goals and resonate with target audiences.
• Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
• Sought out opportunities for professional development by attending industry conferences, workshops, and seminars to stay abreast of best practices and emerging trends in the field.
• Invested in state-of-the-art equipment to enhance client experiences while providing them access to cutting-edge technology within their chosen disciplines or artistic pursuits.
• Cultivated partnerships with other businesses in the area for cross-promotional opportunities that benefited both parties involved.
• Provided exceptional customer service, addressing concerns promptly and maintaining open lines of communication.
• Utilized social media platforms effectively for increased brand awareness and visibility among potential clients online communities.
• Stayed current on industry trends to continually evolve the studio''s offerings and maintain its competitive edge in the market.
• Developed unique programs tailored for specific demographics such as children or seniors, catering to various interests within the community.
• Managed daily operations for a seamless client experience, ensuring a professional and welcoming environment.
• Increased studio revenue by implementing effective marketing strategies and attracting new clients.
• Consulted with customers to assess needs and propose optimal solutions.
• Trained and motivated employees to perform daily business functions.
• Interacted well with customers to build connections and nurture relationships.
• Managed purchasing, sales, marketing and customer account operations efficiently.

• Worked closely with multi-disciplinary team to design residential and commercial projects in [Location].
• Developed comprehensive construction documents to ensure accurate execution of architectural concepts during the building process.
• Improved overall project outcomes by utilizing advanced software tools for 3D modeling, rendering, and virtual reality presentations.
• Researched building codes and requirements and applied to design planning.
• Coordinated all architectural construction documentation and drawings for each phase of fast-track projects.
• Optimized space planning solutions for various projects types including residential, commercial, and institutional facilities.
• Developed close relationships with clients.

Architectural Design and Interior Aesthetics

• Specialized in designing intricate architectural elements, including complex rooflines, custom fireplaces, bespoke furniture, and detailed moldings.
• Emphasized the integration of natural and artificial lighting to create seamless transitions between indoor and outdoor spaces.
• Focused on blending structures with their natural surroundings by designing floor plans that maximize views and connect to the environment, ensuring visibility in multiple directions from public spaces within the home.
• Gained expertise in creating functional, aesthetic designs that harmonize architecture and the environment.

Designed and built my own custom home in 1994

• Awarded Blue Ribbons by Detroit Professional Photography
• Published in Shutterbug Magazine and local newspapers
• Gallery Showing
• Photographer of the Year
• Raised money for Leader Dogs for the Blind through one of my photography promotions
• Photographed a local charity event for Kid's Gala
• Photographed chamber events including blue ribbon cuttings and their annual golf charity event