Paula Lowe
Jean
Madison,CT
Summary
Results-driven communications and media relations leader with over 10 years of experience spearheading communication initiatives, executing impactful marketing campaigns, and fostering strategic partnerships across diverse industries. Proven track record in achieving overarching business objectives through effective media placements and innovative pitching techniques. Recognized as an expert in thought leadership and adept at reinforcing brand reputation for companies ranging from cutting-edge startups to established corporations in fields such as blockchain, fintech, RFID, SaaS, mobility, Internet of Things (IoT), enterprise software, databases, professional services, medtech, health care, and health IT. Well-versed in the nonprofit sector.
Overview
9
9
years of professional experience
Work History
FOUNDER/PRINCIPAL
The PR Table
7 2023 - Current
- Serve as senior marketing communications and PR consultant
- Responsible for strategy, planning and execution of PR, communications and social media for clients
- Formed strategic relationship with a HubSpot marketing agency in order to establish and grow a PR service offering, increased revenue by 50% after six months
- Secured targeted media placements in key industry verticals, helping to drive leads for the client in addition to demonstrating thought leadership and capturing mindshare
- Develop the editorial strategy and calendar to support business and marketing communications objectives for thought leadership efforts including bylined article content and placement, Secured two placements a month on an ongoing basis
- Secured podcast interviews with key target publications, in addition to proactive media coverage.
SR. PUBLIC RELATIONS MANAGER – MARKETING COMMUNICATIONS
Virtual, Inc.
07.2021 - 07.2023
- Served as a senior marketing communications strategic consultant to nonprofits, industry associations, professional societies, standards organizations, and advocacy groups across various disciplines.
- Managed and lead the strategic development and execution of integrated marketing communications plans as part of highly collaborative marketing communications team
- Established Analyst Relations Program for clients Enterprise Ethereum Alliance and the Mojaloop Foundation, securing high-profile speaking, videocast, and hot vendor opportunities with HfS Research.
- For the Harvard-Radcliffe Orchestra Foundation (a nonprofit alumni association) and the Harvard-Radcliffe Orchestra, increased media coverage by 100%.
- For Health System Owned Specialty Pharmacy (HOSP) client, spiked media coverage 100% and provided media content that served as the basis for quarterly newsletter and top-performing social media posts.
- Mentored junior teammate through the process of building rapport with, pitching and securing Boston Globe coverage by Jon Chesto about Virtual, Inc and its CEO Andy Freed.
MEDIA SPECIALIST – MARKETING AND COMMUNICATIONS
Hebrew SeniorLife
04.2019 - 07.2021
- Managed & executed key online, print and broadcast media marketing and communications campaigns for senior citizen healthcare and housing services leader for six campuses throughout Boston
- Collaborated with the marketing and development teams to create content that was utilized in lead generation and brand engagement practices to drive census and support donor relations
- Built relationships with clients and media personnel and promoted content across social media channels
- Worked closely with the internal communications manager to highlight employee thought leaders and showcase the stories of residents and employees for employee intranet
- Spiked media coverage YoY by 41% and guaranteed consistent high-profile placements in local news outlets by sustaining strategic partnerships with hyper-local networks and local broadcast media contacts in key service areas including The Associated Press (AP) and The Boston Globe
- Boosted cross-networking social media engagement +67% by collaborating with marketing and communications teams in creating engaging social media posts and directing digital marketing assets
- Acquired a sizable number of followers across social media channels, including engagement from key influencers
- Transformed negative news stories reviews into positive and neutral messages and secured positive, repeat broadcast coverage for programs at senior housing sites and long-term chronic care hospital during pandemic
- Designated as a point-person for local media, print, and broadcast stations and vital member of crisis communications team throughout COVID-19 pandemic, resulting in inclusive and excellent COVID-19 coverage around senior citizens’ issues.
OPERATIONS, EVENTS & CLIENT SERVICES MANAGER
Z- Systems Ceramic Dental Implants
04.2017 - 02.2019
- Oversaw US-based marketing-related operations, client communications, tradeshows, and industry events
- Led implementation of sales and communications policies and procedures and provided strategic communications counsel to international leadership team
- Served as internal communications liaison between senior management, the local office staff, and the sales representatives across the country
- Elevated to managerial position after months, from sales support role to manager, for excellence in optimizing workflow processes, accelerating supply chain movement, streamlining the shipping and invoicing process, and automating the telecommunication system
- Procured 60%+ of outstanding receivables by streamlining cross-functional communications involving Accounts Payable Clerk and Order fulfillment/Logistics administrator
- Orchestrated an internship program in partnership with local high schools that provided opportunities for seniors to work in various aspects of business – maximizing stakeholder’s satisfaction
- Decreased event-related expenses up to 50% by coordinating coordination of shipping materials and facilitating streamlined communication between clients and KOLS on-site
- Curbed overall operational costs through tactical vendor negotiations, office lease valuations, and improvement initiatives.
SENIOR PUBLIC RELATIONS MANAGER
Conover + Gould Strategy Group (now Stryker Munley Group)
07.2015 - 10.2017
- Led top performing teams in implementing client communications and public relations programs including website maintenance, blog posts, and social media communication
- Supervised industry analyst relations program for health care data privacy client and fostered relationships with Gartner, Forrester, IDC, HFS Research, KLAS Research, Chilmark Research, and other industry analyst firms
- Contributed to local Massachusetts’s office business growth and pioneered industry analyst relations program – generating additional revenue stream for agency
- Secured analyst briefings for health information software client, resulting in positive references for client
- Strategized and created wide range of marketing content for bylined articles, websites, press releases, and social media campaigns and launched multiple small-scale sub-marketing campaigns to promote company programs
- Received commendation from colleagues in different industries such as educators, members of the media, and industry analysts for exhibiting outstanding communication leadership for industry analyst relations and national educator recognition program
- Expanded brand awareness and number of nominations for national educator recognition program year over year; led program for data privacy technology client, resulting in positive media coverage and mindshare for pre-acquisition support
- Appraised clients’ business value and championed business acquisition by developing thought leadership initiatives, improving organizational policies, and securing high level analyst client briefings.
Education
Bachelor of Science in Business Administration - in process
SNHU (Online)
Associate of Science Major in Business/Hospitality Management - undefined
Bay State College
Boston, MAStudies in Management, Communications, and Public Relations - undefined
Emerson College
Boston, MASkills
Global Public Relations Management
Industry Analyst and Influencer Relations
Product Launches
Marketing Campaign Execution
Brand Promotion & Communication
Crisis Communications
Cross-Functional Collaboration
Media Relations
Vendor & Client Relationship Management
Direct Report Management
Social Media
Process Improvement
Board Relations
Thought Leadership
Content Creation
Team Leadership
Strategic Planning
Project Management
Entrepreneurial and Innovative
Business Development
Board Reporting
Techtools
- MS Office Suite
- Google Workspace
- Cision
- Meltwater
- Muckrack
- Hootsuite
- Sprout Social
- Sprinklr
- Canva
- Salesforce
- Basecamp
- Wrike
- Trello
Volunteer Experience
- Former International Association of Business Communicators (IABC) Board Member VP Learning Opportunities
- Previous Member Carver School Committee
- Previous Member Carver Cares Drug Prevention and Awareness Member -Carver Community Relations
Timeline
SR. PUBLIC RELATIONS MANAGER – MARKETING COMMUNICATIONS
Virtual, Inc.
07.2021 - 07.2023
MEDIA SPECIALIST – MARKETING AND COMMUNICATIONS
Hebrew SeniorLife
04.2019 - 07.2021
OPERATIONS, EVENTS & CLIENT SERVICES MANAGER
Z- Systems Ceramic Dental Implants
04.2017 - 02.2019
SENIOR PUBLIC RELATIONS MANAGER
Conover + Gould Strategy Group (now Stryker Munley Group)
07.2015 - 10.2017
FOUNDER/PRINCIPAL
The PR Table
7 2023 - Current
Bachelor of Science in Business Administration - in process
SNHU (Online)
Associate of Science Major in Business/Hospitality Management - undefined
Bay State College
Studies in Management, Communications, and Public Relations - undefined
Emerson College