Paula Luque

• Key Responsibilities:
  Campaign Strategy Development:
  Market Research: Conducting research to understand the target audience, industry trends, and competitors.
  Goal Setting: Defining clear objectives for campaigns, such as brand awareness, lead generation, or direct sales.
  Ad Creation and Management:
  
  Ad Copywriting: Writing compelling ad copy that attracts and engages the target audience.
  Creative Development: Designing or overseeing the creation of visual assets, including images and videos.
  A/B Testing: Testing different versions of ads to determine which performs best.
  Audience Targeting:
  
  Custom Audiences: Creating custom audience segments based on various criteria like demographics, interests, behaviors, and previous interactions.
  Lookalike Audiences: Identifying new potential customers by creating lookalike audiences based on existing customer data.
  Campaign Setup and Optimization:
  
  Ad Placement: Choosing the right ad placements (e.g., feed, stories, marketplace).
  Budget Management: Allocating budgets effectively across campaigns and adjusting bids to optimize performance.
  Performance Monitoring: Continuously monitoring campaign performance using Facebook Ads Manager and other analytics tools.
  Analytics and Reporting:
  
  Performance Analysis: Analyzing key metrics like CTR (Click-Through Rate), CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROI (Return on Investment).
  Reporting: Generating detailed reports to track campaign performance and provide insights to stakeholders.
  Staying Updated with Trends:
  
  Industry Trends: Keeping up-to-date with the latest trends and updates in digital marketing and Facebook advertising.
  Platform Changes: Adapting strategies based on changes to Facebook's advertising platform and algorithms

The role of an E-commerce Manager - Media Buyer involves overseeing the digital marketing and media buying strategies for an online retail business. This person is responsible for driving traffic to the e-commerce platform, optimizing ads to increase conversions, and managing the performance of paid media campaigns.

This role blends marketing, data analysis, and business strategy to drive growth and success for the e-commerce platform.

As a Shopify Partner, I get to leverage a variety of functions and tools that allow me to build, grow, and support businesses using the Shopify platform. Here’s how I contribute:

By collaborating with Shopify, I play a key role in helping businesses set up, grow, and thrive in the e-commerce space.