Paula Magrini
Hilton Head Island,SC
Summary
Creative, engagement-oriented and performance-driven Marketing Communications VP with strong background in luxury travel and lifestyle environments focused on creating value for companies and consistently meeting ambitious business targets. Successful team leader and business problem-solver bringing strengths in strategic and tactical planning, project management and forecasting.
Overview
25
25
years of professional experience
Work History
VP Brand Strategy, Group Account Director
FinMedia LLC
09.2014 - Current
- Mobilized ambitious integrated marketing campaigns for multiple resort and lifestyle brands including architects, interior designers and builders.
- Developed unique cross-platform media programs to dramatically elevate visibility and drive demand for products and services.
- Accelerated brand awareness through impactful messaging across all platforms including print, digital and particularly social media channels, increasing Instagram follower engagement by 60% during initial year.
- Conducted innovative public relations campaigns, earning weekly/monthly coverage with community media resources and regional/national partners.
- Generated an unprecedented number of leads and conversions through strategically enhanced demographic filters and custom qualification protocols.
- Consistently led portfolio of four to six luxury-niche clients using a consultative, proactive approach to achieve annual goals and optimize brand performance.
Account Supervisor
EP + Co
06.2012 - 08.2014
- Managed team of five AEs in collaboration with creative, digital, tech innovation, experiential marketing and production departments.
- Led strategy and implementation for branding refreshes, new product launches and national sponsorship programs.
- Engaged in daily communication with clients to establish and maintain positive working relationships across national retail divisions.
- Spearheaded hybrid “ecosystem” merchandising campaign for partner brands Best Buy, Target and Staples to generate awareness of client's Share Everything Plan, geared to connect devices across various lifestyles.
- Led agency teams in execution of cross-platform national college football sponsorship campaign harnessing the power of the network plus celebrity athlete brands.
Marketing Communications Specialist
EVICORE HEALTHCARE SOLUTIONS
12.2010 - 05.2012
- Ensured seamless implementation of eviCore branding initiatives throughout marketing platforms for multiple healthcare clients.
- Spearheaded marketing-public relations strategy and initiatives to generate new clients.
- Developed RFP response decks and new business proposals, aligning eviCore marketing signature with sales goals for 20+ healthcare plans.
- Elevated company visibility through planning/execution of the Southeast's premier interactive healthcare summit and virtual thought leader exchange.
Marketing Communications Director
GREENWOOD COMMUNITIES & RESORTS
01.2008 - 11.2010
- Guided private community teams in implementation of cross-platform marketing/sales initiatives to accelerate visitor tours and convert prospect sales.
- Boosted lead generation through geo-targeted print, digital and social campaigns, regional trade show engagements, onsite call center, seasonal events and Discovery Tours.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Steered corporate partnership marketing campaign to connect real estate agents with luxury brands including Bank of America, Charlotte Panthers, Quail Hollow Golf and NASCAR.
Marketing Director
TOLL BROTHERS & REED DEVELOPMENT
04.2004 - 12.2008
- Maximized branding initiatives for private communities Hampton Hall and Hampton Lake by integrating advertising channels and elevating market network.
- Developed protocol for signature onsite three day Discovery Tours driving lead generation and overall sales conversions to exceed sales goals by 18 months.
- Initiated SEO/SEM website campaigns and geo-targeted Eblasts to drive Discovery Tour and event reservations.
- Refreshed website and digital email content, driving a 40% increase in traffic, user sessions and registrations.
- Supervised advertising/PR agency teams and regularly briefed Toll Brothers/Reed Development leadership.
- Secured Hampton Hall's inaugural PGA Golf Tournament Sponsorship with the Heritage Classic Foundation.
Regional Ad Sales Account Manager
TRAVEL + LEISURE, DEPARTURES, SPORTS ILLUSTRATED
01.2003 - 04.2004
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Elevated southeast print/digital ad sales by reviving dormant luxury accounts, (real estate, resort travel and retail) through relevant value-added opportunities and innovative partnership programs.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
Director of Marketing & New Product Development
PALMETTO DUNES RESORT
01.1999 - 01.2003
- Launched resort's initial integrated marketing strategy, aligning print, digital and email initiatives in one luxury-branded campaign.
- Supervised internal production of all advertising materials, including print ads, brochures, web and digital content.
- Expanded season margins for vacation guest traffic through implementation of three-night value packages, earning top family resort honors in national indexes.
- Organized and executed robust, creative experiential marketing events for new amenities and golf/tennis competitions.
- Created and managed marketing budget, ensuring maximized ROI.
Education
Master of Arts - Broadcast/Film Communications Studies
Northwestern University
Evanston, IllinoisBachelor of Arts - English Studies
University of Notre Dame South Bend
Skills
- Brand Management
- Creative Direction
- Content Strategy
- Media Planning and Buying
- Cross-Channel Marketing
- Client Relations
- Business Development
- Revenue Growth
- Competitor Analysis
- Team Consensus
Timeline
VP Brand Strategy, Group Account Director
FinMedia LLC
09.2014 - Current
Account Supervisor
EP + Co
06.2012 - 08.2014
Marketing Communications Specialist
EVICORE HEALTHCARE SOLUTIONS
12.2010 - 05.2012
Marketing Communications Director
GREENWOOD COMMUNITIES & RESORTS
01.2008 - 11.2010
Marketing Director
TOLL BROTHERS & REED DEVELOPMENT
04.2004 - 12.2008
Regional Ad Sales Account Manager
TRAVEL + LEISURE, DEPARTURES, SPORTS ILLUSTRATED
01.2003 - 04.2004
Director of Marketing & New Product Development
PALMETTO DUNES RESORT
01.1999 - 01.2003
Master of Arts - Broadcast/Film Communications Studies
Northwestern University
Bachelor of Arts - English Studies
University of Notre Dame South Bend
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