Hi, I’m
Paula Martino Beloto
Charlotte,NC
Summary
Customer-focused individual with a passion for delivering exceptional service. Strong interpersonal skills with a talent for effectively addressing concerns. Committed to improving customer satisfaction and driving positive outcomes.
Overview
16
years of professional experience
Work History
Bonduelle Fresh AmericasCharlotte, NC
Sr. Business Development Manager
01.2023 - Current
Job overview
- Develop an annual strategic plan, aligned with a business plan, promotional calendar, and sales targets, focusing on driving sales growth, enhancing service levels, and increasing profitability.
- Collaborate closely with customers by delivering product and category presentations that leverage data from Nielsen and IRI, highlighting specific actions and portfolio adjustments that can drive improved growth and product placement.
- A leader in RFP contract management, new item development, sell-in support, and the execution of commercialization strategies.
- Generated 5% top-line growth in FY23
- Established trust-based partnerships with internal and external teams, driving successful execution of promotional strategies within 9 months.
- Identified cost-saving opportunities result in a 4% reduction in expenses in 2023, leading to increased profitability and improved financial performance.
Bonduelle Fresh AmericasLos Angeles, CA
Sr. Project Manager
07.2021 - 12.2022
Job overview
- Led cross-functional teams, ensuring seamless communication and execution from ideation to post-launch, guaranteeing timeline management, risk assessment, and cost adherence, driving project success.
- Developed and executed project plans (17 total) for successful launches of innovation, product development, cost savings, improvement of efficiency and product extension, ensuring on-time delivery, meeting budgetary demands, and achieving business goals.
- Led 3 cost-effective projects saving $250k, through SKU rationalization and complexity on production by the end of 2022.
Storepath E Commerce StartupLos Angeles, California
Global Business Development Manager
02.2020 - 04.2022
Job overview
- Coordinated e-commerce brand growth for global clients, leading to successful establishment and growth in the USA market after 3 months after launch.
- Collaborated with the clients to facilitate business, consulting on legal, commercial, logistics, cultural, and financial issues, market research, import and export regulations, registration process, and customs clearance support.
Grupo ToolboxSao Paulo, SP, Brazil
Business Development Consultant
01.2014 - 12.2019
Job overview
- Managed projects with FMCG companies in diverse segments (mainly Food, Personal Care, and Cleaning).
Personal goal pursuitBang Kok , Bangkok, Thailand
Career Break
11.2011 - 12.2013
Job overview
- Career Break
Mondelez Internacional, IncSantiago, Santiago, Chile
Senior Brand Manager
11.2010 - 09.2011
Job overview
- Directed the business plans for fast-growing brands, overseeing brand strategies, communication briefs, media buys, and promotional plans, resulting in a boost in market share and brand recognition.
- Coached sales team on innovative negotiation strategies, driving profits 2.5% higher than projected.
Mondelez Internacional, IncSao Paulo , Sao Paulo, Brazil
Regional Brand Manager
10.2008 - 10.2010
Job overview
- Collaborated to drive the brand relaunch for local chewing gum brands, achieving double-digit growth and increased market share
- Effectively negotiated with suppliers and optimized production capacity, increasing profit margins by 5%.
Education
ESPM
BBA from Business Administration And Management
12-2004
ESPM
MBA from Marketing
12-2008
UCLA
Extension from Social Media Marketing
12-2020
UCLA
Extension from Digital Marketing
11-2008
Languages
English
Full Professional
Spanish
Native/ Bilingual
Portuguese
Native/ Bilingual
Skills
Pricing strategy
Sales closing
Partnership management
Demand generation
Competitive intelligence
Verbal and written communication
Relationship building and management
Negotiations
Goals and performance
Strategic business planning
Relationship building and rapport
Business development and planning
Prospect targeting
Networking strength
Sales expertise
Key decision making
Revenue development
Analytics
Promotional planning
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leave401k matchStock Options / Equity / Profit Sharing4-day work weekTimeline
Sr. Business Development Manager
Bonduelle Fresh Americas
01.2023 - Current
Sr. Project Manager
Bonduelle Fresh Americas
07.2021 - 12.2022
Global Business Development Manager
Storepath E Commerce Startup
02.2020 - 04.2022
Business Development Consultant
Grupo Toolbox
01.2014 - 12.2019
Career Break
Personal goal pursuit
11.2011 - 12.2013
Senior Brand Manager
Mondelez Internacional, Inc
11.2010 - 09.2011
Regional Brand Manager
Mondelez Internacional, Inc
10.2008 - 10.2010
ESPM
BBA from Business Administration And Management
ESPM
MBA from Marketing
UCLA
Extension from Social Media Marketing
UCLA
Extension from Digital Marketing
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