Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Paula Mason

Rowayton,CT

Summary

Results-oriented marketing leader specializing in implementing targeted competitive marketing campaigns. Energetic and Self-Motivated over 20+ years in developing strategic plans for B2C on national and local targeted scales. In this capacity, I developed and executed growth-driving strategies for top Fortune 500 companies in telecommunications, pharmaceutical, and CPG. Strong relationship builder with internal stakeholders and groups, facilitating cross-functional synergies for the best plan outcome.

Overview

35
35
years of professional experience

Work History

Senior Manager, Marketing

Charter Communications
Stamford, CT
01.2018 - Current
  • Integration Leader: Proven track record, expertly managing multiple cross-functional teams and agency partners while keeping campaign development on track, with 5 virtual team members
  • Local Marketing Strategy: Marketing plan development and execution for two of Charter’s key residential marketing campaigns to drive new customer connects.
  • Digital Marketer: Innovative lead and digital marketer – developed the first online gaming tournament for Charter which launched in 2023.

Manager

Charter Communications
Stamford, CT
01.2012 - 01.2018
  • Led the development of strategy, presentation, and management of the local competitive campaigns to ensure they are executed in line with company objectives, on brand, and reflect accurate legal claims.

Account Director

MESH CREATIVE GROUP
Westport, CT
01.2010 - 01.2012
  • Recruited to manage two key agency accounts which represented 30% of the agency’s revenue (Sabra Dipping Company and US Tennis Association).
  • Client Management: Onsite client representative to assist in the development of Sabra’s website strategy, creative input, and platform
  • Developed and spearheaded the 10 & Under Tennis campaign strategy.

VP, Account Director

RYAN PARTNERSHIP
Westport, CT
01.2001 - 01.2003
  • Reported to direct marketing division president in managing and increasing revenue growth with the agency’s premier accounts (Dove and Lever 2000, TCI Communications, Excedrin)
  • Team of 20.

VP, Marketing

KID-E-SPORT
Westport, CT
01.1999 - 01.2001
  • E-commerce start-up website specializing in children’s sporting goods online.
  • Business Development: Developed new business sales and marketing opportunities
  • Drove new customer memberships through email and digital yielding a 20% lift in sales
  • Most proud of the reciprocal marketing agreement with Dasani Water which increased KES awareness through 2M Dasani water bottles distributed to sporting events in exchange for website branding.

Account Director

RYAN PARTNERSHIP
Westport, CT
01.1998 - 01.1999
  • Led all aspects of marketing campaign development, execution, and Management of major accounts such as Dove, Bristol Myers (Excedrin), Pillsbury, and M&M Mars.

Management Supervisor

RYAN PARTNERSHIP
Westport, CT
01.1993 - 01.1998
  • Oversaw all aspects of marketing campaign execution, analytics, and reporting to key clients.

Senior Account Executive

GREY ADVERTISING, INC
New York, New York
01.1990 - 01.1993
  • Key account manager on the NYNEX account, responsible for all phases of Program development and execution in New York core services.
  • Direct Marketing: Launched a multi-media consumer acquisition program (direct response TV, print, and direct mail).
  • Leadership: Supervised and developed a team of four people, day-to-day client contact, daily status reporting, and analysis.

Education

State University of New York At Oneonta
Oneonta, New York

Overseas College Program
London, England

Skills

  • Marketing Analytics
  • Strategic Planning
  • Budget Oversight
  • Cross-Functional Collaboration
  • Cross-Functional Communication
  • Data-driven decision-making

Affiliations

  • The WICT Network, Fairfield County Chapter, 2018-01-01, Present
  • Charter Women’s Leadership Group, 2020-01-01, Present, member, mentor

Timeline

Senior Manager, Marketing

Charter Communications
01.2018 - Current

Manager

Charter Communications
01.2012 - 01.2018

Account Director

MESH CREATIVE GROUP
01.2010 - 01.2012

VP, Account Director

RYAN PARTNERSHIP
01.2001 - 01.2003

VP, Marketing

KID-E-SPORT
01.1999 - 01.2001

Account Director

RYAN PARTNERSHIP
01.1998 - 01.1999

Management Supervisor

RYAN PARTNERSHIP
01.1993 - 01.1998

Senior Account Executive

GREY ADVERTISING, INC
01.1990 - 01.1993

State University of New York At Oneonta

Overseas College Program

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