Paula Nascimento Santos
Journalist
Doha
Summary
Corporate Communication (Public Relations /Protocol/ Events / Administration)
24 years’ experience in communication, journalism, public relation, administration and photography with focus on media planning, client management, product launches, communication strategy and PR consultancy, entertainment marketing strategies and event management. Experience in internal communications, administration, public relations or corporate communications with direct experience writing and managing on- and offline content and implementing social media programs. Assisting managers with communications needs, identifying key messages and writing content on issues affecting employees, as well on presentations and speeches to stakeholders. Magazines and websites editor. Customer and account management in press relations and integrated communications. Organizing social events, conferences, business travels, administrative tasks, dealing with marketing departments for the organization of receptions.
Overview
29
29
years of professional experience
4
4
Languages
Work History
Public Relations – Protocol and International Relations Department
AL SHAQAB
11.2022 - Current
- Coordinate capturing the visits of important guests and maintain the digital portfolio of the P&IR department; support the P&IR department with effective destination marketing strategy to further reinforce awareness of the company; provision of premium tour services, receiving & remittance of payment for paid tours services; Performed duties as department's focal point in coordinating photo &/or video, social media coverage; explore opportunities for social media engagement and effective destination marketing strategy (ie
- Managed calendars, scheduled appointments, and coordinated travel arrangements for department staff members.
- Conducted ongoing reviews of business and budget plan
- Assisted recruitment process by screening resumes, scheduling interviews
- Drafted correspondence and other documents for CEO and department heads in company's voice.
- Assisted coworkers and staff members with special tasks on daily basis.
- Facilitated collaboration within the team by organizing regular meetings, maintaining meeting minutes, and tracking project progress.
- Maintained databases to track and record department data.
- Completed forms, reports, logs, and records to quickly handle all documentation for human resources.
- Maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Department budgets/ financial reports for management
- Assist management and overall business direction of the department.
- Served as corporate liaison for finance, RH, procurement, IT, and marketing departments.
- Planned and coordinated logistics and materials for board meetings, committee meetings, and staff events.
- Managed the day-to-day department's interactive media calendar in line with responsible departments for social communication schedules and processes.
Event Producer Management - Contract
Turkish Actor Can Yaman - Can Yaman For Children
09.2023 - 03.2024
- Responsible for hiring and organizing event with the actor Can Yaman, through his association Can Yaman for Children, in Brazil from 29th March to 1st April.
- Full planning, management and coordination of event.
- 24/7 Protocol performance and representative of the actor Can Yaman during his stay in Brazil for the event
- Negotiated all contracts with venues, vendors and suppliers to obtain best rates, services.
- Coordinated travel, transportation, body guards and accommodations for event attendees.
- Ensured successful event through thorough pre-event site inspections, risk assessments, and contingency planning measures.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Analyzed event costs to identify areas of improvement and cost savings.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Utilized social media to promote events and increase attendance.
- Managed volunteer teams effectively, providing clear direction and support as needed throughout the event.
- Streamlined event operations by developing comprehensive project timelines, checklists, and budget
- Produced concept plans for high-profile event.
- Implemented protocols and procedures to effectively manage process.
- Oversaw event registration process by collecting and tracking attendee information.
- Self-motivated, with a strong sense of personal responsibility.
- Gained strong leadership skills by managing projects from start to finish.
- Excellent communication skills, both verbal and written.
- Worked flexible hours across night, weekend, and holiday shifts.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
Media Specialist – Breeding and Show Department
AL SHAQAB
11.2017 - 10.2021
- Media and Communication responsibilities; Social Media plans, including content and management of updates; articles; press releases; annual magazines media plan; advertisements; magazines dealing; planning and/or execution of events, data results after event; dealing with customer/suppliers/ photographers; newsletter plans and contents, magazines contents; coordination of media/ tours requests from other departments.
- Identified appropriate marketing channels and target customers for campaigns.
- Analyzed media trends and audience data, informing marketing strategies that drove business growth.
- Managed website content updates, ensuring accurate information and streamlined user experience.
- Expanded social media presence through consistent posting and follower interaction, strengthening brand loyalty.
PR and Media Service Provider
AL SHAQAB
01.2014 - 05.2015
- Management press relations and integrated communications: design suggestion scores, releases, articles, notes, preparation of press kits, strategic planning, social media plans and contents, planning and execution of events and conferences, follow-up interviews, telephone and personal contact with journalists, periodic reports and press releases, organizing clippings, mailings assessment, planning of marketing activities, support customer / supplier, creating and producing events, newsletters plans and contents.
- Optimized press release distribution processes, expanding reach the industry influencers and journalists.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Managed social media accounts to amplify press coverage, driving engagement and enhancing online presence.
- Collaborated with marketing team to create integrated campaigns that successfully met organizational objectives.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
Freelance Editor
PORTAL ENDURANCE (WEBSITE)
08.2010 - 11.2013
- Editor, journalist, web designer and photographer for the website
- Responsible for all content, management and update it
- Coverage of events, articles and photos in an international level.
Owner
UNICA PRESS (Press Office)
10.2007 - 11.2010
- Customer and account management in press relations and integrated communications: design suggestion scores, releases, articles, notes, preparation of press kits, strategic planning, media plans, planning and execution of events and conferences, follow-up interviews, telephone, and personal contact with journalists, visiting the newsroom, periodic reports, and press releases, organizing clippings, mailings assessment, planning of marketing activities, among others
- Marketing and Events - planning and organization of marketing activities, exhibitions, support customer / supplier, creating and producing events.
Freelance Editor
SOLO CABALLOS (Argentinean magazine)
01.2009 - 07.2010
- Articles and photos about endurance horses.
Freelance Editor
ENDURANCE BRASIL (WEBSITE)
12.2007 - 07.2010
- Editor, journalist, web designer and photographer for the website
- Responsible for all content, management and update it
- Coverage of events, articles, and photos in an international level.
Freelance Editor
CAVALO ARABE (Brazilian magazine)
12.2007 - 07.2010
- Editor and photographer
- Responsible for all content, management, coverage of events, articles, and photos in an international level.
Marketing Manager
VULT COSMETICA (Beauty products)
08.2006 - 09.2007
- Marketing, planning and research of actions in events, budgets, clippings, planning and handling events and exhibition and coordination the souvenirs distribution to the customers
- Follow up with the journalists and media, Advertising and Marketing agency and suppliers
- Content management of the company's website, hiring professionals for trade shows and events, planning and development of the magazine's institutional business.
Marketing and Communication Freelance
INSTITUTO ENDURO BRASIL
01.2005 - 01.2007
- Editor, Journalist and photographer on the website, media relations and public relations for the organization.
Freelance PR
SAO PAULO EQUESTRIAN FEDERATION
01.2005 - 01.2007
- Cultural and Sporting Events: releases, articles suggestion, articles, press kits, planning and execution of events and conferences, follow-up interviews, telephone, and personal contact with journalists, organizing clippings, magazine development, project marketing for sponsors.
Media & PR – Press Officer/Photographer
CORINTHIANS (Sport Club)
12.2002 - 12.2003
- Assigned to the BASKETBALL TEAM – responsible for the preparation of articles suggestion, releases, articles, notes, preparation of press kits, the team's season launch, strategic planning, media plans, planning and execution of events and conferences, monitoring the travel team, liaising with journalists, organizing clippings, marketing projects for prospective sponsors.
Owner
SECULO XXI (Retail Clothes Store)
01.2001 - 09.2003
- Management, Staff management, marketing promotion, purchases.
Internship
RALCOH (Press Office)
03.2000 - 06.2001
- Customer and account management in press relations and integrated communications: preparation of articles suggestion, releases, articles, notes, preparation of press kits, strategic planning, media plans, planning and execution of events, conferences, exhibitions, follow-up interviews with journalists, liaising with journalists, organizing clippings, evaluation of mailings.
Photographer
A SEMANA NEWS (Newspaper)
01.1999 - 06.2001
- Photo editing, photo essays and articles for the newspaper
Photographer
LUIZ FOTOGRAFIAS (Photo Shop)
01.1995 - 01.1999
- Studio photographer
Education
Bachelor’s in Communication - Journalism -
Universidade De Mogi Das Cruzes - Brazil - UMC
Mogi Das Cruzes - SPSkills
Excellent general administrative, organizational and people relations
Problem solving, strong communication, interpersonal skills
Telephone support and follow up to job completion
Research, monitor and liaison with local networking
Knowledge of social media and its applicability to internal communications; Social Media Monitoring; Event Networking; Press Release; Writing; Public Relations Strategies; Media Communications; Team building; Effective Communication
Personal Information
- Age: 46 years old
- Nationality: Brazilian
- Marital Status: Married
Timeline
Event Producer Management - Contract
Turkish Actor Can Yaman - Can Yaman For Children
09.2023 - 03.2024
Public Relations – Protocol and International Relations Department
AL SHAQAB
11.2022 - Current
Media Specialist – Breeding and Show Department
AL SHAQAB
11.2017 - 10.2021
PR and Media Service Provider
AL SHAQAB
01.2014 - 05.2015
Freelance Editor
PORTAL ENDURANCE (WEBSITE)
08.2010 - 11.2013
Freelance Editor
SOLO CABALLOS (Argentinean magazine)
01.2009 - 07.2010
Freelance Editor
ENDURANCE BRASIL (WEBSITE)
12.2007 - 07.2010
Freelance Editor
CAVALO ARABE (Brazilian magazine)
12.2007 - 07.2010
Owner
UNICA PRESS (Press Office)
10.2007 - 11.2010
Marketing Manager
VULT COSMETICA (Beauty products)
08.2006 - 09.2007
Marketing and Communication Freelance
INSTITUTO ENDURO BRASIL
01.2005 - 01.2007
Freelance PR
SAO PAULO EQUESTRIAN FEDERATION
01.2005 - 01.2007
Media & PR – Press Officer/Photographer
CORINTHIANS (Sport Club)
12.2002 - 12.2003
Owner
SECULO XXI (Retail Clothes Store)
01.2001 - 09.2003
Internship
RALCOH (Press Office)
03.2000 - 06.2001
Photographer
A SEMANA NEWS (Newspaper)
01.1999 - 06.2001
Photographer
LUIZ FOTOGRAFIAS (Photo Shop)
01.1995 - 01.1999
Bachelor’s in Communication - Journalism -
Universidade De Mogi Das Cruzes - Brazil - UMC
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