Forward-thinking professional experienced working with cross-functional teams to achieve marketing and SEO goals. I have several years of experience, having the opportunity to work with multiple Fortune 100 & 500 companies, as well as numerous small to midsize companies and businesses owners. Skilled in SEO strategies and online development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Hi, I’m
Paul Abernathy Ross
Senior SEO Associate
Lexington,KY
Summary
Overview
6
years of professional experience
Work History
Experian
Digital Campaign Manager
07.2021 - 08.2022
Job overview
- Managed multiple aspects of clients’ digital campaigns including; strategy development, project management, budgeting/media planning, report delivery and client communication
- Planned and executed display advertising, paid social media, native, video, connected TV campaigns
- Analyzed campaign performance with key metrics used, identify solutions to improve, and communicate results to clients
- Take an active role in developing new digital strategies for clients that support their overall digital marketing programs
- Understand and keep up-to-date on digital marketing strategies and tactics
- Successfully exhibit project management skills across multiple client accounts
- Utilized Facebook Ads Manager and The Trade Desk platforms to execute and successfully manage digital campaigns
Chalaki Law, Injury, Sheer Smiles Kids Pediatric DentistryCarrollton, Texas
Digital Marketing Manager
05.2020 - 06.2021
Job overview
- Developed and implemented an integrated marketing communications strategy & best practice across multiple channels (Omni channel marketing)
- Successful management of all digital marketing channels & campaigns including SEO, Organic Social, Paid Ad Campaigns (PPC/Display/Video/Local), Email Marketing, YouTube/Video Marketing, & Content Marketing & Strategy, Local Marketing, and Campaign/Event Marketing
- Perform On-going SEO tasks for websites, including meta tag & content optimization, link acquisition, keyword research, and local citation management
- Provide technical recommendations to support effective site crawling and indexing, including recommendations on mobile usability, robots.txt meta tag usage, proper structured data execution, and URL configuration
- Execute all aspects of SEO for a website launch, including competitive research, technical SEO evaluations, web presence optimization, site structure, measurement and performance, and content strategy
- Executed key Technical SEO projects including internal link mapping evaluation, content evaluation, crawling & indexing evaluations, backlink evaluations
- Effectively implemented and managed local-level marketing strategies utilizing Google My Business, Local Listings, Citation
- Campaigns, Local Events, & various other methods across several channels and platforms
- Utilized audience segments derived from multiple sources to execute targeted, optimized email marketing campaigns for multiple different initiatives & goals
- Plan, Schedule, & Manage a multi-channel content creation strategy, efficiently utilizing all major content formats and platforms for optimum delivery to audience
- Ensured the optimization of multiple YouTube channels & the video content according to Google/YouTube best practices
- Managed the content creation process, integrating subject matter cohesively across multiple channels & platforms
- Orchestrated & successfully managed optimized and efficient advertising campaigns, utilizing multiple different social platforms & ad formats
- Responsible for the website management & development of multiple company sites (WordPress)
ImaginuityDallas, Texas
SEO Specialist
10.2019 - 01.2020
Job overview
- Manage and implement search strategies for an industry leading Cash Homebuyer company’s two brand websites: webuyuglyhouses.com & homevestors.com
- This includes managing ongoing program activities, and driving performance within organic search discipline
- Analyze ROI and KPI metrics using Google Analytics and other reporting platforms
- Perform On-going SEO tasks for websites, including: meta tag & content optimization, link acquisition, keyword research, and local citation management
- Provide technical recommendations to support effective site crawling and indexing, including recommendations on mobile usability, robots.txt meta tag usage, proper structured data execution, and URL configuration
- Analyze ROI and KPI metrics using Google Analytics and other reporting platforms
- Deliver detailed and analytical site performance reporting insights and organic online marketing recommendations
- Execute all aspects of SEO for a website launch, including competitive research, technical SEO evaluations, web presence optimization, site structure, measurement and performance, and content strategy
- Lead key Technical SEO projects including internal link mapping evaluation, content evaluation, crawling & indexing evaluations, backlink evaluations
- Understand, communicate, and adapt to the current SEO industry trends o BERT Update dissection/evaluation in order to comprehend all components involved in update, and how to best adapt to the changes
Razor Rank LLCDallas, Texas
Senior SEO Project Manager
04.2018 - 10.2019
Job overview
- Manage, formulate, and execute organic growth strategies for multiple client websites including both eCommerce and Lead
- Generation websites
- Formulate and successfully executed organic growth strategies (ecommerce & lead generation)
- Conduct the following services: o Full set of Technical SEO Evaluations o Site Hierarchy & Structure Development o Keyword Research o Content Development Strategies o On-Page & Off-Page SEO Evaluations o Website Builds, Redesigns, Migrations o Local SEO o Monthly KPI and Analytics Reporting o Monthly Status & Reporting Updates with clients
- Manage accounts spanning from small local businesses – multi-national companies including: Mauijim.com
- Papersource.com, Spinning.com
- Platform migration and XML sitemap global rollout, implementing hreflang tag for over 50 different language translations of multi-national ecommerce website
- Created UX & Conversion Rate Optimization evaluation, and used evaluation results to determine a mobile usability issue with clients’ website that was affecting transactions on large scale
- Conducted full slate of in-depth technical evaluations, to identify and resolve all technical issues for multiple global ecommerce websites
University of Texas at TylerDallas, Texas
Digital Marketing Intern
05.2016 - 05.2017
Job overview
- Assist with the marketing and promotions of University Center’s current and upcoming events
- Creation and collaboration of different marketing campaigns and marketing strategies
- Oversee and cultivate the digital marketing of the University Center and the departments within
- Assist in the re-branding of the University Center associated with the institution of a new strategic plan for the university
- Facilitate the construction and production of various forms and implementations of promotional & advertising materials/methods
- Create and present presentations of marketing and event proposals for different organizations a related to the University
- Center
Education
University of Texas At TylerTyler, TX
Bachelor of Business Administration from Marketing
2017
University Overview
Skills
- Schema Markup/Structured Data
- Technical SEO
- Content Strategist
- Local SEO
- HTML & CSS
- WordPress
- Screaming Frog (advanced)
- Google Ads
- Google Analytics
- Google My Business
- Google Merchant Center
- Google Local Services
- Google Marketing Platform
- Google Search Console
- Google Tag Manager
- YouTube Studio
- YouTube Advertising
- Facebook Business Suite
- Facebook Creator Studio
- Facebook Ads Manager
- YouTube Channel Management (SEO)
- Social Media Marketing
- SEMrush
- Microsoft Excel (advanced)
- Critical Thinking
- SEO Strategies
- Search Engine Optimization Practices
- Marketing Strategies
- Account Management
- Digital Marketing
- Blog Posts
- Brand Development
- Schema Markup/Structured Data
- Marketing Plan Development
- Business Objective Analysis
- Marketing Automation
- Strategic Planning
- Content Development
- Business Development
Timeline
Digital Campaign Manager
Experian
07.2021 - 08.2022
Digital Marketing Manager
Chalaki Law, Injury, Sheer Smiles Kids Pediatric Dentistry
05.2020 - 06.2021
SEO Specialist
Imaginuity
10.2019 - 01.2020
Senior SEO Project Manager
Razor Rank LLC
04.2018 - 10.2019
Digital Marketing Intern
University of Texas at Tyler
05.2016 - 05.2017
University of Texas At Tyler
Bachelor of Business Administration from Marketing
Work Preference
Work Type
Full TimeWork Location
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