Paula Mascarenhas Diniz Arena
Sao Paulo,Brazil
Summary
Proactive business manager effective at identifying client pain points and providing solutions to achieve business growth through improvement in productivity and commercial efficiency of teams. Trained and motivated teams leading to an increase in revenues. Ability to sell ideas at all levels of organization. Consistently exceeded company goals and expectations.
Overview
21
21
years of professional experience
Work History
Sabbatical
Personal
Miami, Florida
08.2018 - 06.2022
- Gained new prospectus and cultural awareness by living and studying in USA.
- Attended intensive English classes achieving a high level of proficiency.
Manager of Business Development and Sales
Alberto Couto Consultoria
Sao Paulo, Brazil
12.2013 - 07.2018
- Developed deep understanding of customer needs, priorities and pain points to deliver customized presentations to multi companies in diverse industries.
- Provided tailored solutions in training and development of sales teams, processes and sales strategy, development of commercial managers, assessment and mentoring specific to professionals in the area.
- Achieved business growth for three consecutive years by expanding sales and generating recurring revenues.
- Cultivated strong partnerships with customers to drive long term projects.
Regional Superintendent Agency Network
Banco Santander
Sao Paulo, Brazil
08.2002 - 06.2013
- Maximized results through coaching and providing effective feedback to 30 branch offices, 40 managers and 500 commercial and back-office staff.
- Trained, engaged and motivated office managers and teams to promote professional skill development and high and long-term team performance that became standard at Santander Retail Brazil.
- Led the team to consistently achieve portfolio growth, doubling profits in five years.
- Recognized as Best Retail Superintendent in Latin America through implementation of Preferred Guaranteed Account and Preferred Real Estate Credit that surpassed forecasts in volume and revenue.
- Implemented Consolidated Santander Brazil Institutional Management Model for Preferred Segment in Brazil offices through 1000 segment managers resulting in uniform approach pattern, increased customers loyalty and higher revenue per customer.
Private Banker
BBVA Brazil
Sao Paulo, Brazil
06.2000 - 07.2002
- Established new accounts for high net worth individuals and serviced existing accounts to maximize revenue.
- Developed tailored solutions to meet individual banking needs.
- Created new customer portfolio of 130 Million US dollars exceeding bank's goals.
Education
Advanced Level - English-as-a-Second-Language Education
CCLS - Cultural Center For Language Studies
Miami, FLPersonal And Executive Coach -
Integrated Coaching Institute - ICI
Sao Paulo Brazil06.2012
Advanced Management Program -
Amana Key Business School
Sao Paulo, Brazil11.2009
Master Program in Business Management (Santander) -
Fundacao Instituto De Administracao- FIA
Sao Brazil10.2007
Postgraduate Financial Administration -
Fundacao Dom Cabral
Belo Horizonte, Brazil12.1997
Bachelor of Business Administration -
Fundacao Mineira De Educacao E Cultural - FUMEC
Belo Horizonte12.1991
Skills
- Multisite team management
- Training and Coaching
- Achievement Oriented
- Vision and Strategic Planning
- Portfolio Analysis
- Business Consulting
- Productivity and Revenue Improvement
Other Experience
- Volunteer at Public School - EMEI Professor Isabel Colombo (2010-2011)
- Creator and Promoter of "First Meeting of Art and Culture" between 18 Public and Private Schools in Belo Horizonte (1995)
- Vice-President of Youth Council - Cia de Fiacao e Tecidos Cedro e Cachoeira (1994-1998)
Timeline
Sabbatical
Personal
08.2018 - 06.2022
Manager of Business Development and Sales
Alberto Couto Consultoria
12.2013 - 07.2018
Regional Superintendent Agency Network
Banco Santander
08.2002 - 06.2013
Private Banker
BBVA Brazil
06.2000 - 07.2002
Advanced Level - English-as-a-Second-Language Education
CCLS - Cultural Center For Language Studies
Personal And Executive Coach -
Integrated Coaching Institute - ICI
Advanced Management Program -
Amana Key Business School
Master Program in Business Management (Santander) -
Fundacao Instituto De Administracao- FIA
Postgraduate Financial Administration -
Fundacao Dom Cabral
Bachelor of Business Administration -
Fundacao Mineira De Educacao E Cultural - FUMEC
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