Paula Sue Sullivent-Fry
Meridian,ID
Summary
Dynamic sales professional with a proven track record at Sportsman's Warehouse, excelling in customer communication and data entry. Achieved significant revenue growth by fostering client relationships and implementing effective sales strategies. Known for strong enthusiasm and a results-driven approach, consistently meeting and exceeding performance goals.
Overview
13
13
years of professional experience
Work History
Sales Coordinator
Jim's Heating & Cooling
08.2021 - 09.2025
- Coordinated sales activities to enhance customer engagement and streamline communication between departments.
- Managed inventory levels, ensuring availability of products for timely order fulfillment and customer satisfaction.
- Developed and maintained relationships with clients, addressing inquiries and resolving issues promptly.
- Assisted in preparing sales reports to analyze performance trends and identify improvement opportunities.
- Collaborated with marketing team to create promotional materials supporting sales initiatives and campaigns.
- Streamlined scheduling of service appointments, optimizing technician routes for increased operational efficiency.
- Monitored competitor activities and market trends to inform strategic decision-making in sales approaches.
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Increased sales revenue by establishing strong relationships with clients and identifying new business opportunities.
- Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
- Cultivated long-lasting relationships with existing clients by providing ongoing support throughout the post-sales process.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Set and achieved company defined sales goals.
- Negotiated prices, terms of sales and service agreements.
- Informed customers of promotions to increase sales productivity and volume.
- Developed and maintained strong working relationships with professionals within assigned territory.
Store Manager
Sportsman's Warehouse
05.2019 - 06.2022
- Led daily operations to ensure efficient store management and exceptional customer service.
- Trained and mentored staff on product knowledge, sales techniques, and store policies.
- Developed and implemented visual merchandising strategies to enhance product displays.
- Analyzed sales data to identify trends, optimize inventory levels, and improve profitability.
- Coordinated with vendors for timely stock replenishment and effective promotional planning.
- Oversaw compliance with safety regulations and company policies to maintain a secure environment.
- Cultivated strong relationships with customers to foster loyalty and drive repeat business.
- Managed scheduling and payroll processes to maximize labor efficiency while minimizing costs.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Approved regular payroll submissions for employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Supervised guests at front counter, answering questions regarding products.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Streamlined communication between staff and management, ensuring that all team members were informed of policy changes and promotions.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
- Optimized checkout process to reduce wait times, improving customer satisfaction scores.
- Reduced employee turnover by creating supportive work environment and recognizing outstanding performance.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Assisted in recruiting, hiring and training of team members.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Regional Office Manager
Sportsman's Warehouse
03.2019 - 06.2022
- Oversaw daily operations, ensuring efficient workflow and adherence to company policies.
- Managed staff scheduling, optimizing resource allocation and enhancing team performance.
- Implemented training programs for new hires, fostering a culture of continuous learning.
- Developed operational procedures, streamlining processes and reducing turnaround times.
- Conducted performance evaluations, providing constructive feedback to support employee development efforts.
- Enhanced office efficiency by streamlining administrative processes and implementing time-saving procedures.
- Collaborated with other regional managers to share best practices, streamline operations, and increase overall organizational efficiency.
- Ensured compliance with industry regulations through diligent oversight of documentation practices across all departments within the region.
- Oversaw human resources functions such as recruitment, onboarding, training, and performance evaluations to maintain a skilled workforce in the region.
- Improved organizational culture by spearheading team-building activities that promoted camaraderie among employees while emphasizing company values.
- Monitored inventory levels, implemented efficient ordering systems, and ensured timely delivery of supplies to prevent stockouts or delays in service provision.
- Created organized filing system to manage department documents.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
- Completed bi-weekly payroll for 80 employees.
Office Manager
Sportsman's Warehouse
04.2012 - 03.2019
- Streamlined office operations by implementing efficient scheduling and communication systems.
- Managed administrative tasks, ensuring timely completion of reports and documentation.
- Coordinated internal and external meetings, optimizing logistics and resource allocation.
- Supervised office staff, providing training and mentorship to enhance performance.
- Developed and maintained filing systems for improved document retrieval and organization.
- Oversaw inventory management, ensuring adequate supplies while minimizing costs.
- Enhanced workplace efficiency through process improvements and adherence to best practices.
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent stock shortages.
- Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
- Assisted in the recruitment process, conducting interviews and onboarding new employees to promote a seamless integration into the team dynamic.
- Served as a liaison between upper management and staff members, facilitating open channels of communication to address concerns or issues promptly.
- Supported department heads in accomplishing their goals through diligent administrative assistance such as report generation and data entry.
- Reduced environmental impact by initiating recycling program and promoting paperless processes.
- Improved team morale and cohesion with regular team-building activities and open communication channels.
- Coordinated with IT department to upgrade office technology, enhancing overall efficiency and data security.
- Handled sensitive employee and client information with utmost confidentiality, maintaining trust and integrity.
- Resolved office disputes swiftly and equitably, maintaining harmonious workplace.
Education
M.D. -
Barnes Business College
Denver, CO05-1989
High School Diploma -
Thomas Jefferson
Denver, CO05-1985
Skills
- Customer communication
- Data entry
- Goals and performance
- Strong enthusiasm
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
Sales Coordinator
Jim's Heating & Cooling
08.2021 - 09.2025
Store Manager
Sportsman's Warehouse
05.2019 - 06.2022
Regional Office Manager
Sportsman's Warehouse
03.2019 - 06.2022
Office Manager
Sportsman's Warehouse
04.2012 - 03.2019
M.D. -
Barnes Business College
High School Diploma -
Thomas Jefferson