Paulette Brandes
Geneseo,NY
Summary
Results-driven marketing professional with over 20 years of experience in digital advertising, analytics, social media, and project management. Passionate about leveraging data-driven strategies to optimize campaigns and drive business growth. Adept at developing marketing strategies, managing budgets, tracking KPIs, and collaborating with cross-functional teams to execute impactful marketing initiatives. Seeking an opportunity to contribute to a forward-thinking company.
Driven and innovative marketing professional with knack for creative problem-solving and strategic planning. Possesses extensive knowledge of digital marketing strategies and campaign management, along with proficiency in data analysis and market research. Committed to leveraging skills to drive brand growth and achieve impactful marketing results.
Overview
25
25
years of professional experience
Work History
Senior Marketing Manager
Kodak Alaris
01.2023 - 03.2025
- Developed and executed digital advertising strategies aligned with business goals, managing budgets of $1M+
- Partnered with agencies to implement marketing initiatives effectively
- Managed advertising budgets across social, search, and connected TV (CTV) platforms
- Key results from the last Brand campaign:
- Reduced cost per completion by 50% by optimizing targeted audience after two weeks
- Increased engaged web sessions by 36%
- Boosted engaged shopping by 25%
- Increased purchase intent by 25%
- Established campaign KPIs, analyzed performance, and optimized strategies using analytics tools
- Served as the Marketing lead facilitating all requests from internal and external clients globally
- Created detailed project briefs to ensure flawless project execution
- Managed projects and resources through Monday.com
- Designed and implemented analytics plans on web and apps, aligning events with KPIs and naming conventions
- Created dashboards and reports on digital campaign performance for senior leadership using PowerBI, Looker Studio, and Excel
- Forecasted budgets and revenue, integrating advertising and CRM data
- Maintained calendar for optimal sending days
- Designed and implemented marketing emails through Adobe Experience Cloud
- Tracked Open and Click Through Rates, conducted A/B tests to continually improve
- Segmented audiences into demographics and interests for the ability to improve personalization
Interactive Marketing Manager
Kodak Alaris
03.2009 - 12.2022
- Led mobile strategy and user experience development across multiple business units
- Designed and implemented mobile content for apps, websites, and location-based search
- Developed wireframes, conducted usability tests, and analyzed web and mobile analytics to enhance user experience
- Managed social media engagement and content strategy:
- Engaged with content contributors on Instagram to showcase Kodak Moment of the Day photos
- Increased social audience by 50%
- Adjusted content strategies to feature the most engaging posts
Global Project Manager
Eastman Kodak
06.2008 - 03.2009
- Oversaw website projects across 30+ countries
- Led website redesign efforts and evaluated commerce platforms
- Developed project management processes and documentation standards
- Collaborated with designers and developers to ensure on-time project delivery
Consultant
11.2007 - 03.2008
- Advised a UK-based photo kiosk company on future workflows and user experience improvements
- Conducted market research and created wireframes to enhance kiosk interactions
- Collaborated with the development team to create an initial framework for rebranding kiosks for future retailers
Director of Web Applications
Fujifilm
01.2005 - 01.2007
- Led development and maintenance of online photo platforms
- Conducted competitive research and provided sales/marketing training
- Managed department budget and aligned digital strategies with corporate objectives
Director of Information Design
Fujifilm
01.2002 - 01.2005
- Established a usability and design department, defining corporate identity guidelines
- Developed user experience criteria to measure D2C websites
- Managed department budget and aligned digital strategies with corporate objectives
Director of Project Management
Fujifilm
01.2000 - 01.2002
- Developed project management processes and oversaw budgets
- Led the project management team, ensuring timely and efficient project execution
Education
Bachelor of Science (BS) - Biomedical Photographic Communications
Rochester Institute of Technology
01.1995
Graduate Study - Technical Information Design
Rochester Institute of Technology
01.2004
Bachelor of Arts (BA) - Psychology
Alfred University
01.1996
Skills
- Digital Marketing & Advertising
- Marketing Analytics & Reporting
- Social Media Strategy & Content Creation
- Email Marketing & Segmentation
- Project & Budget Management
- UX/UI & Web Analytics
- Agency & Stakeholder Collaboration
- E-commerce strategy
- Advertising campaigns
- Marketing analytics
- Project management
Timeline
Senior Marketing Manager
Kodak Alaris
01.2023 - 03.2025
Interactive Marketing Manager
Kodak Alaris
03.2009 - 12.2022
Global Project Manager
Eastman Kodak
06.2008 - 03.2009
Consultant
11.2007 - 03.2008
Director of Web Applications
Fujifilm
01.2005 - 01.2007
Director of Information Design
Fujifilm
01.2002 - 01.2005
Director of Project Management
Fujifilm
01.2000 - 01.2002
Graduate Study - Technical Information Design
Rochester Institute of Technology
Bachelor of Arts (BA) - Psychology
Alfred University
Bachelor of Science (BS) - Biomedical Photographic Communications
Rochester Institute of Technology
Similar Profiles
Luis ManzoLuis Manzo
Coordinator at Kodak AlarisCoordinator at Kodak Alaris
Julie JacobsJulie Jacobs
US&C Parts Planner at Kodak AlarisUS&C Parts Planner at Kodak Alaris
Laura GarciaLaura Garcia
Export Shipping Specialist at Kodak AlarisExport Shipping Specialist at Kodak Alaris