Paulina Baeza
Austin,TX
Summary
Highly organized and detail-oriented professional with strong work ethic and dedication to achieving goals. Dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
8
years of professional experience
Work History
Social Media Marketing Intern
Fashion Design and Sew Studio- Ritual Blue
01.2022 - 06.2022
- Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections.
- Reported and monitored social media campaign success and ROI.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Created corporate brands by designing cohesive looks between logos and letterheads.
Senior Peer Mentor
Boise State TRIO Rising Scholars
08.2019 - 06.2022
- Expressed understanding and support to help individuals pursue paths to professional development.
- Collaborated with peer mentoring program members to devise new methods to generate interest and participation.
- Planned and conducted orientation programs and group conferences to promote adjustment of individuals to new life experiences.
- Instructed individuals in job search and application strategies, resume writing and interview skills.
- Organized corporate dinners, conferences and special events.
- Planned event logistics by performing site evaluations and cost estimates.
Marketing Designer and Coordinator
Metztli Mexican Taqueria/Colombia Event Center
01.2023 - Current
- Collaborated with others on various projects to produce campaigns that strengthen community and business relationships, increase brand engagement, and grow audience segments for the business
- Directed customer communication to appropriate department personnel.
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
- Grew social media presence by 60% in 4 months
- Head of communications with local influencers and agencies.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.
Private Personal Assistant and Child Care Professional
The Brewer Family
07.2020 - 12.2022
- Maintained household goods, anticipated needs of the family, ran errands as needed.
- Established and maintained safe, supportive and welcoming environments for children of all backgrounds.
- Ran errands to help with daily tasks, enabling employer to focus on more pressing duties.
- Performed various clerical tasks and organized office areas to promote productivity.
Social Media Marketing Aide
Ruby’s Skin Care
12.2019 - 10.2020
- Redesigned website and social media content to make more user-friendly, adding creative touches and photos.
- Created weekly content on Canva to maintain a consistent social media presence across all three platforms.
- Utilizing digital marketing strategies on platforms including Facebook, Instagram to drive audience growth and engagement from 70 followers to 600+ followers over 5 months.
- Managed social media responses by escalating comments and inquiries to appropriate personnel or departments.
Child Care Supervisor
Kid Choice Child Care
03.2015 - 07.2018
- Monitored classes to verify conformance with facility policies and optimal safety standards.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Communicated with parents about daily activities and any concerning behaviors.
- Coordinated field trips to local parks, fire stations and zoos.
Education
Bachelor of Business Administration - Entrepreneurship Management Minor
Boise State University, College of Business And Economics
05.2022
Skills
- Canva
- Microsoft Excel, Word and Powerpoint
- Basic Photoshop
- Corporate Branding
- Website Design
- Google Ads, Analytics and Workspace
- Idea Visualization and Brainstorming
- Problem Solving
- Decision Making
- Originality and Creativity
- Google Search Console
- Photography Experience
- Microsoft Office Expertise
- Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
- Social Media Advertising (Facebook, Instagram and TikTok)
Languages
Additional Information
- Alpha Xi Delta Recruitment Organizer Fall 2019
- TRIO Rising Scholars President Fall 2021-May 2022
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Marketing Designer and Coordinator
Metztli Mexican Taqueria/Colombia Event Center
01.2023 - Current
Social Media Marketing Intern
Fashion Design and Sew Studio- Ritual Blue
01.2022 - 06.2022
Private Personal Assistant and Child Care Professional
The Brewer Family
07.2020 - 12.2022
Social Media Marketing Aide
Ruby’s Skin Care
12.2019 - 10.2020
Senior Peer Mentor
Boise State TRIO Rising Scholars
08.2019 - 06.2022
Child Care Supervisor
Kid Choice Child Care
03.2015 - 07.2018
Bachelor of Business Administration - Entrepreneurship Management Minor
Boise State University, College of Business And Economics
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