Paulina Cortina
New York,NY
Summary
Driven Marketing Associate with a strong foundation in Corporate Finance & Restructuring. Proven ability to boost client engagement and expand audience reach through effective content and social campaigns. Equipped with strong project management, strategic, organizational, and interpersonal skills. Passionate about non-profit work and volunteering.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Associate II, Corporate Finance
FTI CONSULTING
New York, NY
05.2023 - Current
- Leads marketing strategy, communications, technology, and content creation for three global service practices: Turnaround & Restructuring, Transactions, and Business Transformation
- Drives strategic marketing and visibility efforts, delivering content that reaches 3M+ LinkedIn users monthly
- Boosted engagement and impressions by 100%+ on three key annual campaigns: Senior Loan Survey, Online Retail Report, and Transportation & Logistics Report
Coordinator - Eagle for a Day Program
BOSTON COLLEGE STUDENT ADMISSIONS
Chestnut Hill, MA
01.2018 - 05.2022
- Managed and organized 136 prospective students and trained 250 corresponding hosts for the largest student-run organization on campus
- Responded to daily needs of prospective families and handle scheduling emergencies
Rotational Intern
SYNEOS HEALTH COMMUNICATIONS
Remote
05.2021 - 08.2021
- Performed in-depth competitive research and social listening for a full-service healthcare communications agency, gaining deep industry insights through collaboration with New Business, Client Management, Project Management, and Strategy teams.
- Analyzed key data to develop a comprehensive presentation addressing treatment disparities in endometriosis.
- Crafted Acute Myeloid Leukemia user persona to assist in audience targeting strategy
Marketing Associate I
FTI CONSULTING
New York
- Oversaw and quality-checked a range of marketing materials—pitch decks, press releases, social media assets, service sheets, awards—to ensure brand alignment and compelling, high-impact content.
- Restructured the thought leadership pipeline and content management process to efficiently serve all four markets: Provider, Payer, Life Sciences, and Commercial & Private Equity, in an equal manner
- Conducted trainings and supported the launch of easySlides (a PowerPoint add-on tool) across the segment.
Education
Bachelor of Arts - Communications And International Studies
Boston College
Chestnut Hill, MA05-2022
Skills
- Proficient in Microsoft Word, Excel, and PowerPoint
- Public Speaking
- Campaign Execution
- Research Analysis
- Communication & Social Media Expertise
- Content Strategy
- Pipeline Management
- Finance Marketing
- Business Development
Certification
- PR Council Agency-Ready Certificate
Languages
Spanish
Native/ Bilingual
Affiliations
- English as a Second Language (ESL) Teacher, Boston College Tour Guide & Panelist, Reading, Hot Yoga, Running, Skiing
Timeline
Marketing Associate II, Corporate Finance
FTI CONSULTING
05.2023 - Current
Rotational Intern
SYNEOS HEALTH COMMUNICATIONS
05.2021 - 08.2021
Coordinator - Eagle for a Day Program
BOSTON COLLEGE STUDENT ADMISSIONS
01.2018 - 05.2022
Marketing Associate I
FTI CONSULTING
- PR Council Agency-Ready Certificate
Bachelor of Arts - Communications And International Studies
Boston College
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