Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Paulina Encinas

Manhattan,NY

Summary

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs. Energetic Designer skilled at focusing on finding solutions and meeting deadlines. Committed to producing quality set designs and murals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

4
4
years of professional experience

Work History

Creative Director

Lilo Encinas Arts
01.2023 - 01.2023
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
  • Streamlined creative processes for improved efficiency and team productivity.
  • Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
  • Enhanced visitor experience by curating engaging and thought-provoking exhibitions.
  • Developed strong relationships with artists and collectors, resulting in successful acquisitions for the museum''s permanent collection.
  • Increased museum attendance by creating dynamic marketing materials that showcased current exhibitions and events.
  • Evaluated potential acquisitions against established collection guidelines while maintaining ethical standards within the industry.
  • Managed all paper and digital documentation related to accessions, loans, transfers and other collections-related transactions.
  • Promoted events and exhibits via social media, email and other communication methods, boosting museum attendance by 35%.
  • Moved and handled various types of artwork with exceptional care, following all of the artists requirements.

Head of Design

LEMM Bariatrics
08.2021 - 02.2022
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Improved design team efficiency by implementing agile methodologies and streamlining project management processes.
  • Developed innovative design concepts for high-profile clients, resulting in increased customer satisfaction and repeat business.
  • Collaborated with marketing department to develop cohesive branding strategies for clients, establishing a strong brand identity across multiple platforms.
  • Led design team to create aesthetically pleasing and functional products that met client specifications and increased sales.
  • Oversaw successful rebranding initiatives for numerous companies, revitalizing outdated image.
  • Presented design proposals to clients professionally and persuasively, securing new business opportunities and fostering long-term relationships.
  • Managed budgets for multiple design projects simultaneously, ensuring timely completion within allocated resources without sacrificing quality.
  • Conducted market research to identify emerging trends and adapt company offerings accordingly, maintaining relevance in the rapidly-evolving industry landscape.
  • Wrote creative briefs and coached copywriters to develop compelling content.
  • Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
  • Conducted research and identified market trends to inform creative direction.
  • Carefully prepared design layouts into prepress files for offset, web and digital printing.
  • Oversaw implementation of editing, color correction and other post-production processes.
  • Fostered highly communicative, collaborative team culture on visual product projects.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.

Design Lead

Safe Media
02.2020 - 05.2021
  • Enhanced user experience by leading a team in designing intuitive interfaces and digital products.
  • Streamlined design processes for increased efficiency by implementing project management tools and techniques.
  • Collaborated with cross-functional teams to ensure seamless integration of design elements into final products.
  • Mentored junior designers, fostering a culture of creativity and continuous improvement within the team.
  • Enhanced design team productivity by implementing efficient project management strategies.
  • Streamlined design processes for improved results and faster turnaround times.
  • Collaborated with cross-functional teams to ensure cohesive brand messaging and visuals across all channels.
  • Managed multiple projects simultaneously, ensuring timely delivery of high-quality designs within budget constraints.
  • Presented design concepts to clients, incorporating feedback and making revisions as needed to meet expectations.
  • Established clear communication channels between designers, developers, and other stakeholders for seamless collaboration on complex projects.
  • Led brainstorming sessions that fostered creativity among team members while addressing project requirements effectively.
  • Collaborated and shared processes with colleagues and peers.
  • Maintained documentation and dashboards to understand resource capacity and project status.
  • Supported multi-discipline teams to provide design solutions that balanced customer requirements for performance and cost.
  • Applied skill in color theory and composition to bring client visions to fruition.
  • Identified design requirements for each project.
  • Provided operations support for specific design portfolios.
  • Utilized various software programs, creating 3D models of design concepts.
  • Analyzed feedback from customers and staff to refine design concepts.
  • Used Adobe Creative Suite to edit images for use in marketing materials and website content.
  • Provided guidance and advice to junior design team members on design-related matters.
  • Coordinated with other departments to comply with industry regulations.
  • Developed prototypes for testing and presentation purposes.

Design Assistant

Paradigma Creative Studio
03.2019 - 12.2019
  • Enhanced design project efficiency by streamlining communication between team members and clients.
  • Delivered high-quality design materials for various marketing campaigns, resulting in increased brand awareness.
  • Assisted with the creation of visually appealing presentations to effectively communicate design concepts and ideas.
  • Collaborated with senior designers on large-scale projects, ensuring timely completion and client satisfaction.
  • Provided valuable input during brainstorming sessions, contributing to the development of creative design solutions.
  • Organized and maintained digital asset libraries, streamlining workflow processes and increasing overall productivity.
  • Supported the design team by preparing print-ready files and coordinating with printers to ensure accurate output.
  • Developed eye-catching visual content for social media channels, driving audience engagement and growth.
  • Improved brand consistency across multiple platforms by implementing clear guidelines and standards for visual elements.
  • Identified design requirements for each project.
  • Guaranteed designs adhere to company brand standards and guidelines.
  • Maintained consistent use of graphic imagery in materials and other marketing outreach.
  • Assisted in development of new materials for design projects.
  • Prepared detailed reports on design progress and performance.
  • Collaborated with senior management to develop, review and finalize design concepts.
  • Utilized various software programs, creating 3D models of design concepts.
  • Analyzed feedback from customers and staff to refine design concepts.
  • Created sketches and technical drawings to present design concepts to clients.

Education

Integral Design - Design

Universidad Xochicalco
Tijuana, Baja California
11.2021

Skills

  • Cross-Functional Collaboration
  • Media Industry Expertise
  • Strategic Communications
  • Project Management Expertise
  • Concept Development
  • Deadline-Oriented
  • Team Development
  • Project Management
  • Storyboard Creation
  • Strategic Leadership
  • Strategic Thinking
  • Visual Storytelling
  • Corporate Identity Branding
  • Client Relations
  • Complex Problem Solver
  • Project Coordination
  • Creative Problem Solving
  • Art Direction
  • Copywriting
  • Design Understanding

Languages

Spanish
Native or Bilingual
English
Native or Bilingual
French
Limited Working
German
Limited Working
Japanese
Elementary

Timeline

Creative Director

Lilo Encinas Arts
01.2023 - 01.2023

Head of Design

LEMM Bariatrics
08.2021 - 02.2022

Design Lead

Safe Media
02.2020 - 05.2021

Design Assistant

Paradigma Creative Studio
03.2019 - 12.2019

Integral Design - Design

Universidad Xochicalco

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Paulina Encinas