Paulina García Campillo
Vernon Hills,IL
Summary
Innovative product management professional enthusiastically pursuing a Senior Product Manager opportunity to leverage in-depth knowledge of product lifecycle management. Highly skilled in trend forecasting and competitive market analysis illustrated over 11 years of superior industry performance.
Overview
12
12
years of professional experience
Work History
Sr. Product Manager
EPSON
02.2019 - 07.2023
- Negotiations with the Latin American team and Japan for product acquisition and prices for special projects.
- Built in discussions for different projects in Latin America.
- Promotion strategy based on budget.
- Managed product launches, including working with the digital team, Latin America product managers and key account managers.
- Increase in YOY sales (after the confinement period) in Point of Sales, Dot Matrix and Color inkjet printers with recovery of 103%, 203% and 176% respectively.
- Collaborated with the Latin America marketing team to develop region-specific promotional materials that resonated with local customers'' preferences.
- Increased product adoption by identifying customer needs and developing innovative product features. Developed and implemented a loyalty program designed for specialized distributors of the label line.
- Developed innovative marketing strategies for increased product visibility and customer engagement in Latin America.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Led cross-functional teams for successful product launches, resulting in increased market share.
- Developed marketing plans and strategy to promote specific products to target demographics.
- Evangelized for managed products at various trade shows and industry events, communicating effectively with potential clients.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Managed social media campaigns to increase brand engagement.
- Optimized pricing strategies with thorough research on market trends, resulting in a growth of sales revenue.
Product Manager
MIELE
03.2018 - 02.2019
- Commercial strategy development.
- Managed approximately 30 incoming mails per day, negotiations with the team in Germany.
- Supervise the NOM certification processes in Mexico.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place. Manuals translations.
- Managed product demonstrations and testimonials for performance evaluation.
- Created and managed social media campaigns to increase brand engagement.
Product Manager
SAMSUNG
08.2017 - 02.2018
- Maintained 30% of product revenue
- Promotion planning for LED TV in retail channel.
- Sales forecast for Audio & Video. Negotiations with sales team and clients.
- Budget management. Optimized pricing strategies by analyzing market trends and competitor data. Sales strategy based on seasonality.
- Continuously monitored the effectiveness of implemented pricing strategies, making necessary adjustments to maintain competitiveness within the marketplace.
Brand Manager
BLACK ECCO Group
03.2017 - 08.2017
- Coordinate product placement.
- Coordinate purchases with China.
- Elaboration of the marketing strategy.
Product Manager
EPSON Mexico
11.2012 - 12.2016
- Develop marketing strategy for POS printers.
- Product training
- Demand generation for 1st/2nd Tiers & end users through digital actions, printed ads, roadshows, training and POP materials
- Forecasting and product planning.
- Concept restructure about traditional POS printers.
Customer Service Coordinator
EPSON Mexico
04.2012 - 10.2012
- Generated customer satisfaction surveys to analyze results into action plans. Service centers' audit. Coordinated logistics for customer orders.
- Collaborated with cross-functional teams to identify areas of improvement and implement effective solutions.
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
- Assisted with pricing questions, inventory availability and changes to existing order and shipping information.
- Collaborated with upper management to improve customer service processes and support structures company-wide by reducing 2 days in solution to customers.
Trainee on Project Leadership & Project Management
Logyt
04.2011 - 03.2012
- Project management, weekly meetings to coordinate project leaders.
- Supported departmental tasks to increase understanding of industry processes.
- Collaborated with employees from various backgrounds.
- Established lasting relationships with peers, leadership and customers using strong communication and interpersonal skills.
Education
Certificate Program - AI & Data Science For Leaders
University of Chicago
Chicago, IL02.2024
Postgraduate diploma in Industrial Management -
Universidad La Salle
Mexico City01.2013
Bachelor of Science - Industrial Engineering
Universidad La Salle
Mexico City12.2011
Skills
- Product Launches
- Product Roadmaps
- Strategic Planning
- Competitive Market Analysis
- Negotiation
- Partnership Building
- Product marketing
- Product positioning
- Marketing program performance
- Pricing strategy
- Marketing Strategy Development
Profile
05/28/87, Married
Activities
- ULSA LOGISTICS-APICS - 2009
- Project Management workshop - November 2011
- Humanism and profession diploma - 2007 to 2011
- Commercial strategy course - March to May 2011
- Medical course (Universidad la Salle) - August to December 2006
Timeline
Sr. Product Manager
EPSON
02.2019 - 07.2023
Product Manager
MIELE
03.2018 - 02.2019
Product Manager
SAMSUNG
08.2017 - 02.2018
Brand Manager
BLACK ECCO Group
03.2017 - 08.2017
Product Manager
EPSON Mexico
11.2012 - 12.2016
Customer Service Coordinator
EPSON Mexico
04.2012 - 10.2012
Trainee on Project Leadership & Project Management
Logyt
04.2011 - 03.2012
Certificate Program - AI & Data Science For Leaders
University of Chicago
Postgraduate diploma in Industrial Management -
Universidad La Salle
Bachelor of Science - Industrial Engineering
Universidad La Salle
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