Paulina J. Bak
Summary
Revenue-generating Inside Sales Account Manager with a proven track record of managing and growing a portfolio of enterprise and mid-market clients across diverse verticals. Known for leveraging solution-based sales modeling, ROI modeling, and multi-threaded executive relationships to drive account retention, renewal outcomes, and in-year revenue growth. Experienced in value-selling, Artificial Intelligence, Automation, and SaaS productivity tools, while aligning product capabilities with customer service operations and Customer Success goals. Adept at using Clari, Salesforce, and HubSpot for pipeline management, forecasting, and strategic account planning. Acknowledged for being an Early Adopter of innovative technologies that enhance Customer Relationships and optimize workflows.
Overview
11
11
years of professional experience
Work History
Account Executive
NoRedInk
01.2025 - 03.2025
- Managed a strategic book of K-12 district accounts, focused on in-year revenue growth and retention through value-based storytelling and solution alignment
- Led executive-level business reviews and aligned customer stakeholders (champions and buyers) on success metrics, expanding usage across departments and adhering to communication best practices
- Partnered with solutions and product teams to build bespoke demos tied to client-specific use cases, highlighting innovative features
- Drove product adoption, surfacing new business opportunities through customer service workflow integration and champion engagement as a Converter of ideas into actionable plans
Inside Sales Account Manager
Varsity Tutors
06.2024 - 10.2024
- Owned and grew a portfolio of existing education accounts, achieving 90% district growth via multi-threaded relationships and strategic outreach
- Created and delivered ROI models ahead of renewals to support business cases focused on cost savings, wait time reduction, and improved student outcomes
- Used Clari and Salesforce for accurate pipeline management and forecasting, ensuring timely and positive renewal conversations by being attuned to the Voice of the Customer
- Championed customer voices internally, collaborating with deployment teams to optimize virtual agent usage and platform success
Account Executive
ORIGO Education
06.2022 - 07.2024
- Delivered over $1M in revenue through strategic cross-sell and upsell campaigns aligned to customer outcomes and new product adoption
- Achieved a 100% client renewal rate, building deep executive and technical stakeholder relationships across operations, curriculum, and finance
- Designed and executed tailored solution demos and implementation plans to solve complex customer challenges, enhancing procurement processes
- Led professional services engagements that drove long-term customer retention, increased usage, and advocacy through consistent follow-through and engagement
Assessment Specialist
Denver Public Schools
02.2019 - 06.2022
- Implemented learning tech solutions, improving LMS adoption by 52% and conducting cross-departmental trainings
- Supported data collection and strategic planning efforts with district stakeholders to improve tool integration and usage across verticals
Director of Special Services
DSST Public Schools
06.2017 - 02.2019
- Drove enterprise-wide initiatives and executive-level relationships to scale MTSS/ELL programs, increasing student performance by 50% through data analysis
- Orchestrated data-driven implementation plans aligned with educational ROI and equitable access, focusing on the importance of factoring diverse needs into solutions
- Led cross-functional project teams across departments including finance and operations
Education Manager
Success Academy
07.2016 - 06.2017
- Developed systems for real-time data visibility across organization units, driving 100% growth target achievement
- Aligned business outcomes with instructional performance through multi-site professional development rollouts
Special Education Math Teacher
Teach for America
06.2014 - 07.2016
- Delivered over 40% proficiency gains through targeted, data-driven instruction and family engagement
- Collaborated across teams to meet student achievement goals through shared accountability models
Education
Doctor of Philosophy (Ph.D.) -
University of Colorado
Denver, CO05.2023
Master of Science (M.S) - undefined
University of Pennsylvania
Philadelphia, PA05.2016
Bachelor of Arts (B.A) -
Rutgers University
New Brunswick, NJ05.2014
Skills
- Strategic Account Planning
- Revenue Expansion
- Salesforce, Hubspot
- Clari, Outreach, Salesloft
- CRM Forecasting
- Account Retention & Growth
- Solution-Based Selling
- Cross Selling and Upselling Strategies
- Customer Advocacy
- AI
- SaaS, B2B
- Call Center Operations
- Value Realization & ROI Modeling
- Critical Success Factors in Sales
- Reporting and Data Analysis
- Bespoke Demos Technical Solutions
- Executive-Level Relationship Building
- Consistent Sales Goals Achievement
- Customer Presentations and Proposals
- Effective Communication Skills
- Writing and Documentation
Timeline
Account Executive
NoRedInk
01.2025 - 03.2025
Inside Sales Account Manager
Varsity Tutors
06.2024 - 10.2024
Account Executive
ORIGO Education
06.2022 - 07.2024
Assessment Specialist
Denver Public Schools
02.2019 - 06.2022
Director of Special Services
DSST Public Schools
06.2017 - 02.2019
Education Manager
Success Academy
07.2016 - 06.2017
Special Education Math Teacher
Teach for America
06.2014 - 07.2016
Master of Science (M.S) - undefined
University of Pennsylvania
Doctor of Philosophy (Ph.D.) -
University of Colorado
Bachelor of Arts (B.A) -
Rutgers University
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