PAULINA LAVARIAS
RENTON,WA
Summary
Proven track record in enhancing sales and client acquisition, notably at Astound Broadband. Expert in strategic planning and CRM proficiency, achieving sales forecasts with up to 125% accuracy. Skilled in building long-term customer relationships and pipeline management, leveraging both technical understanding and strategic marketing to exceed targets. Driven and passionate Account Executive with 30+ years of experience and special interest in selling to small businesses with high potential for mutually-beneficial partnerships. Dedicated to developing long-term relationships with customers. Focused on building intimate knowledge of products and services as well as unique small-business needs. Experienced Business Account Manager with key relationships in the Telecommunications industry and proven track record of increasing business quickly in designated territory. Committed to driving increased ROI and solutions-driven selling.
Overview
22
22
years of professional experience
Work History
BUSINESS ACCOUNT EXECUTIVE
Astound Broadband
04.2018 - Current
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Engaged in daily cold calls in-person and via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
- Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
- Provided sales forecasts within 90-125% accuracy each quarter and each year for long-term strategic planning.
BUSINESS ACCOUNT EXECUTIVE
Comcast
11.2006 - 03.2018
- Engaged in daily cold calls in-person and via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
- Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
- Provided sales forecasts within 90-110% accuracy each quarter and each year for long-term strategic planning.
- Developed strategy to combat increased competitive presence within territory.
DIRECT SALES REPRESENTATIVE
Verizon Wireless
09.2004 - 10.2006
- Delivered compelling sales presentations that highlighted key features and benefits of products or services, resulting in increased conversion rates.
- Met customers in their retail environments to discuss and demonstrate products.
- Cultivated strong client relationships through consistent follow-ups and timely resolution of concerns, ensuring repeat business opportunities.
- Leveraged comprehensive understanding of product/service portfolio to craft tailored solutions addressing unique client needs/challenges.
- Wrote reports outlining activities and sales.
- Enhanced customer satisfaction by providing customized product solutions and building rapport through exceptional communication.
- Collaborated with team members to exceed sales targets, fostering a competitive yet supportive environment.
- Provided comprehensive product training to new hires, contributing to their rapid integration into the sales team.
- Increased market share with effective prospecting and lead generation tactics.
SALES REPRESENTATIVE
VERIZON SUPERPAGES
02.2003 - 09.2004
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
- Utilized CRM software to manage client information, track leads, and monitor sales progress.
- Managed portfolio of high-value accounts, ensuring they received exceptional service.
- Provided feedback from customers to product development team, influencing future product enhancements.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
Education
Master of Arts - Business
Columbia Southern University
Orange Beach, ALBachelor of Arts - Public Administration
UNIVERSITY OF HAWAII
Pearl City, HISkills
Sales Presentations
Strategic Planning
Brand Awareness
Technical understanding
Client acquisition
B2B Sales
Pipeline Management
CRM proficiency
Strategic Marketing
Accomplishments
- Achieved numerous awards by surpassing quota goals
- Achieved customer testimonials for excellence in customer service/support
- Achieved award for team support recognition
- Achieved President's Club recognition and trip awards
Timeline
BUSINESS ACCOUNT EXECUTIVE
Astound Broadband
04.2018 - Current
BUSINESS ACCOUNT EXECUTIVE
Comcast
11.2006 - 03.2018
DIRECT SALES REPRESENTATIVE
Verizon Wireless
09.2004 - 10.2006
SALES REPRESENTATIVE
VERIZON SUPERPAGES
02.2003 - 09.2004
Master of Arts - Business
Columbia Southern University
Bachelor of Arts - Public Administration
UNIVERSITY OF HAWAII
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