Paulina Musick
Lafayette,Louisiana
Summary
Resourceful professional with hands-on experience designing innovative digital marketing and social media campaigns - coupled with a unique skill set that touches client relationship management and vital clerical support. Well-versed in assessing online presence and market trends, shaping engaging content, addressing relevant audiences, and expanding client base. Adept at cooperating with cross-functional teams to streamline effective operations through excellent administrative organization and planning. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
5
5
years of professional experience
Work History
Marketing Assistant
Oh My Roof
02.2024 - Current
- Worked closely with executive team to create and maintain marketing materials for sales presentations and client meetings.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Created engaging content for Facebook and Instagram.
- Generated leads through phone calls, emails and face-to-face interactions.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
Account Manager
Position A
02.2023 - 02.2024
- Cultivated and maintained relationships with national key accounts, ensuring customer satisfaction and loyalty.
- Implemented and managed CRM systems to streamline customer interactions and improve efficiency.
- Oversaw projects from conception to completion, ensuring on-time delivery and client satisfaction.
- Developed and executed A/B testing marketing campaigns to analyze audience preferences, optimize messaging, and maximize campaign performance.
- Monitoring and analyzing the performance of marketing campaigns, using metrics and analytics tools to measure success and make data-driven decisions.
- Prepared detailed reports tailored to the unique needs of each agency's CEO and executive team, providing insights on key performance metrics and strategic opportunities specific to their industry and clientele.
Social Media Manager
Trapp's
01.2020 - 12.2022
- Proactively developed innovative social media strategies to enhance brand visibility and engagement.
- Created and maintained social media content calendars to ensure timely and consistent posting schedules.
- Produced compelling copywriting for social media posts, advertisements, and promotional materials.
- Engaged in content creation, including graphics, videos, and written posts, to effectively convey brand messaging.
- Leveraged Google Analytics to analyze social media performance metrics and optimize content strategies.
Marketing Coordinator (Internship)
Industrial Safety Solutions
01.2021 - 09.2021
- Demonstrated proficiency in MS Office suite, including Word, Excel, and PowerPoint, to create presentations, reports, and other marketing collateral.
- Managed website development and maintenance using website builder platforms, ensuring a user-friendly experience and consistent branding.
- Implemented search engine optimization (SEO) techniques to increase the discoverability of social media content.
- Enhanced the visual appeal and effectiveness of marketing campaigns and materials.
Education
Bachelor's Degree - Business Administration in Marketing
University of Louisiana At Lafayette
Lafayette, Louisiana05.2022
Skills
- Adobe Photoshop
- Illustrator
- Lightroom
- Google Analytics
- Google Ads
- Wordpress
- Mailchimp
- Microsoft Office Suite
- Asana
- Trello
- Canva
- Dripify
- Sales Navigator
- MeetAlfred
- Campaign Strategy Development
- Social Media Marketing
- Email Marketing
- Copywriting
- Project Management
- Relationship Building
- Interdepartmental Cooperation
Languages
Spanish
Native or Bilingual
Timeline
Marketing Assistant
Oh My Roof
02.2024 - Current
Account Manager
Position A
02.2023 - 02.2024
Marketing Coordinator (Internship)
Industrial Safety Solutions
01.2021 - 09.2021
Social Media Manager
Trapp's
01.2020 - 12.2022
Bachelor's Degree - Business Administration in Marketing
University of Louisiana At Lafayette
Similar Profiles
Leonardo BlancoLeonardo Blanco
Site Support Specialist at Roof Roof LlcSite Support Specialist at Roof Roof Llc
Denim WilkinsonDenim Wilkinson
Roof Contractor at Roof RoofRoof Contractor at Roof Roof
AHMED KHALID HUSSEINAHMED KHALID HUSSEIN
Consultant at G+6TYP+Roof AHC- Sheik, TYP+Roof AHC- SheikConsultant at G+6TYP+Roof AHC- Sheik, TYP+Roof AHC- Sheik
THOMAS GIROIRTHOMAS GIROIR
Store Manager at MECHES DONUTS, LAFAYETTE LAStore Manager at MECHES DONUTS, LAFAYETTE LA
Christian TouchetChristian Touchet
Police Officer at Maurice Police DepartmentPolice Officer at Maurice Police Department