Paul Schweda
Digital Marketing Manager
Scottsdale,AZ
Summary
Accomplished Digital Marketing Manager with a proven track record in driving impactful marketing initiatives across various channels, including Shopify sales, digital advertising (as a Blip authorized dealer), small business consulting, social media marketing (SMM), pay-per-click (PPC), content creation, search engine optimization (SEO), and affiliate marketing. Expert in leveraging AI automation to optimize marketing strategies and improve operational efficiency. Recognized for crafting and executing data-driven marketing campaigns that significantly boost brand visibility, revenue, and market share. A strategic leader with a blend of creative and analytical skills, dedicated to driving long-term growth and innovation. Eager to contribute to a forward-thinking organization that values strategic insight and cutting-edge digital marketing solutions.
Overview
9
9
years of professional experience
Work History
Digital Marketing Manager
Secom Sales
Tempe, Arizona
08.2022 - Current
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
- Improved short- and long-term digital marketing strategies.
- Interviewed and hired talented individuals to add value to marketing team.
- Developed marketing strategies based on corporate objectives and market trends.
Digital Marketing Specialist
Keylink Solutions
Phoenix, AZ
07.2021 - 07.2022
- Skilled at working independently and collaboratively in a team environment.
- Developed and implemented comprehensive digital marketing strategies to increase brand awareness and generate leads.
- Managed email marketing campaigns from conception to execution.
- Provided technical support during product launches or other special events.
- Managed social media accounts on platforms.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
- Conducted A and B testing on landing pages to optimize conversion rates.
AppleCare Advisor
Apple / Concentrix
Tempe, AZ
08.2017 - 09.2018
- As an AppleCare Advisor II with Concentrix, I specialized in providing technical support for Apple products, including iPhone, iPad, iPod Touch, and Mac computers.
- I handled a wide range of troubleshooting and support issues, ensuring high levels of customer satisfaction through efficient problem resolution.
- I am an Apple-certified Advisor II with a strong proficiency in diagnosing and resolving software, hardware, and connectivity issues.
- Additionally, I served as an Apple-certified mentor, guiding and training new advisors to ensure they were fully equipped to deliver exceptional customer service and technical support.
Education
Associate of Arts - Telecommunications
Maricopa Community Colleges - Gateway Community College
Phoenix, AZ01-2001
Mountain Ridge High School
Glendale, AZ01-2000
Skills
- Client Relationship Management
- Social Media Marketing
- AI Automation & Integration
- Strategic Planning
- Revenue Generation
- Brand Development
- Copywriting Expertise
- KPI Monitoring
- Market Analysis
- Campaign Development
- HubSpot, Salesforce, Zoho, MailChimp
- Google Analytics
- SEO / Link Building
- ROI Optimization
- Email Marketing Campaigns
- Research Methods
- Chat Bots & GPT Integration
- SEMrush, GoDaddy, Namecheap, Salesforce and, Zoho Platforms
- Lead Scoring & Customer Targeting
- Project Management
- Customer Demographics
- Employee Training & Development
- Pricing Structures
- Team Leadership Abilities
- Cold Calling Abilities
- Website Integration
- New Business Development
- Developing Partnerships
- Data Analytics
- Channel Development
Organizations & Certifications
- Digital Analytics Association Member
- American Management Association Member
- CompTIA A+
- CompTIA Network+
- AppleCare Advisor II certified
- Shopify Authorized Partner
- Cisco CCNA Certified
Timeline
Digital Marketing Manager
Secom Sales
08.2022 - Current
Digital Marketing Specialist
Keylink Solutions
07.2021 - 07.2022
AppleCare Advisor
Apple / Concentrix
08.2017 - 09.2018
Associate of Arts - Telecommunications
Maricopa Community Colleges - Gateway Community College
Mountain Ridge High School
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