Paul Yi
Houston,TX
Summary
Dynamic and results-driven sales and marketing leader with 15+ years of experience driving revenue growth, expanding market share, and optimizing operational processes for organizations ranging from startups to Fortune 500 companies. Known for consistently surpassing multimillion-dollar sales goals, implementing data-driven strategies, and leading high-performing teams. Expertise in key account management, brand positioning, fleet operations, logistics, and business development. Adept at leveraging analytics, CRM platforms, and strategic partnerships to maximize ROI and build long-term customer relationships.
Overview
26
26
years of professional experience
Work History
Region Sales Manager
Hazion
01.2022 - Current
- Spearhead all sales, marketing, operations, and logistics initiatives for a rapidly scaling startup. Lead strategy development, territory planning, and fleet management while building a data-driven, customer-first sales culture.
- Scaled customer base from 120 to 700+ in four months by executing demographic market analyses, optimizing product launches, and leveraging CRM-driven insights.
- Built logistics infrastructure from the ground up, including vendor sourcing, route optimization, and fleet acquisition/maintenance protocols to reduce costs and maximize operational efficiency.
- Designed and executed go-to-market strategies, resulting in accelerated new item distribution across multiple markets.
- Partner closely with leadership to deliver actionable business intelligence through KPI dashboards, performance reports, and strategic presentations.
- Developed regional sales strategies to enhance market penetration and drive revenue growth.
- Led cross-functional teams to execute promotional campaigns aligned with corporate objectives.
- Analyzed market trends and customer feedback to refine product offerings and improve sales effectiveness.
District Sales Manager
Frito Lay
01.2009 - 01.2022
- Directed a high-volume territory with 400+ retail accounts, leading a 17-member team to consistent growth and top rankings nationwide.
- Achieved $10M+ in annual revenue, sustaining a 3% YoY growth trajectory while minimizing unsaleables.
- Recognized as a top-three performer for 11 consecutive years; earned #1 ranking regionally for two years.
- Led enterprise initiatives including supply chain optimization, go-to-market planning, and technology rollouts, positioning the district as a model for executive leadership tours.
- Delivered award-winning performance, securing recognition such as Ring of Honor, Best of The Basics, Above & Beyond, and Frontline Leadership Awards.
- Achieved 90% retention rate over a decade by developing robust onboarding, mentoring, and coaching programs for new hires.
- Developed and implemented strategic sales plans aligned with company objectives.
- Led regional sales initiatives to increase market share and drive revenue growth.
- Analyzed market trends to identify opportunities for product positioning and expansion.
- Collaborated with cross-functional teams to optimize distribution strategies and logistics.
Cashier | Operations Manager
Go! Calendars
01.2000 - 01.2017
- Managed all retail operations for multiple locations, implementing marketing programs, inventory controls, and process improvements.
- Designed and implemented 'Military Toys for Tots' campaign, expanding community engagement and brand awareness.
- Streamlined payroll, inventory, and product logistics to drive operational efficiency.
- Trained and mentored teams to consistently exceed sales goals, boosting units per transaction through incentive-based programs.
- Processed customer transactions efficiently using point-of-sale systems.
- Provided exceptional customer service, addressing inquiries and resolving issues promptly.
- Assisted in inventory management by restocking merchandise and organizing displays.
- Maintained accurate cash register balances through diligent tracking and reporting.
- Collaborated with team members to create a positive shopping environment for customers.
Education
Bachelor of Arts - Advertising & Public Relations
University of Houston
Houston, TX07-2009
Skills
- Communication
- Leadership
- Problem-Solving & Critical Thinking
- Teamwork & Collaboration
- Adaptability & Flexibility
- Emotional Intelligence
- Time Management & Organization
- Creativity & Innovation
- Work Ethic & Reliability
- Diverse & Inclusive Leadership
Accomplishments
• Revenue Growth Strategy & Market Penetration
• Regional Sales & Operations Leadership
• Strategic Planning & Business Development
• Brand Positioning & Marketing Campaign
• Supply Chain & Fleet Optimization
• Team Collaboration & Leadership
• Client Acquisition & Retention
• Business Development
• Data Analytics & Performance Metrics
• Continuous Process Improvement
• Cross-Functional Team Leadership
• Training & Development
• Negotiation, Vendor Relations & Contract Management
• Process Improvement & Change Management
Languages
English - Fluent
Korean - Fluent
Spanish - Beginner
Timeline
Region Sales Manager
Hazion
01.2022 - Current
District Sales Manager
Frito Lay
01.2009 - 01.2022
Cashier | Operations Manager
Go! Calendars
01.2000 - 01.2017
Bachelor of Arts - Advertising & Public Relations
University of Houston
Similar Profiles
Ahzem SethiAhzem Sethi
Sales Representative at Hazion LLCSales Representative at Hazion LLC
Teia AllenTeia Allen
Senior Client Relations Specialist at Veterans Affairs Medical Center (Prosthetics)Senior Client Relations Specialist at Veterans Affairs Medical Center (Prosthetics)
Patric JonesPatric Jones
Logistics Coordinator at AGlobe LogisticsLogistics Coordinator at AGlobe Logistics
Eric HowardEric Howard
Industrial Maintenance & Cleaning at ABM IndustriesIndustrial Maintenance & Cleaning at ABM Industries
Justin HowardJustin Howard
Driver at Manheim Auto AuctionDriver at Manheim Auto Auction