Lacrosse
Pawel Godlewski
Director Of Analytics
Alpharetta,GA
Summary
At the forefront of data and analytics for over a decade, my career is anchored in driving marketing strategy and optimizing return on investment. At Digitas North America, my leadership in data analytics honed strategic decision-making across various channels, significantly elevating client outcomes. The mastery of tools like Datorama underpins my ability to deliver actionable insights.
My role as a Director of Analytics involved nurturing a team of analysts, fostering their professional growth, and championing innovative data utilization to solve unique business challenges. My comprehensive expertise encompasses tag management, multi-touch attribution, and omnichannel marketing, which has empowered our clients to navigate and lead in the ever-evolving digital landscape.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Freelance Data and Analytics Consultant
Self
07.2024 - Current
- Streamlined data collection and analysis processes, resulting in significant time savings for the team.
- Effectively communicated findings to non-technical stakeholders, enabling them to make data-informed decisions that positively impacted the business.
- Reviewed current analytics implementations and provided recommendations for realignment to customer KPIs or technical best practices.
- Improved client satisfaction by providing customized data-driven solutions for their business needs.
Director of Analytics
DIGITAS
05.2021 - 07.2022
- Formulated comprehensive data-driven strategies across multiple channels to optimize client decision-making processes and maximize return on investment (ROI)
- Executed effective marketing strategies with internal & external partners to optimize client budgets and programs through marketing mix modeling initiatives
- Led Analysts and Senior Analysts in client reporting, supporting their career growth
- Client team lead focusing on industry trends and key functional areas such as analytical tools and marketing measurement
- Assessed new data opportunities from various sources, technologies, client priorities, and partnerships
- Promoted innovative data use to address unique business challenges in Marketing activities (Media, Creative, CRM, eCommerce)
- Trained, managed, motivated, and developed team members
- Led cross-functional teams to deliver high-impact analytic solutions, driving business success.
- Delivered actionable insights for executive-level decision-making, facilitating informed strategy development.
- Managed complex projects with multiple stakeholders to implement analytics solutions within tight deadlines.
- Enhanced business performance through the development of comprehensive data strategies and roadmaps.
- Increased revenue growth by identifying key business trends and opportunities through detailed data analysis.
- Developed rapport and relationships of trust with key client personnel ranging from individual contributors to senior leadership.
- Translated complex data findings into concise visualizations for easy comprehension among non-technical stakeholders.
- Streamlined data collection processes, reducing redundancy and improving overall data quality for more accurate analysis.
- Standardized reporting templates across all departments ensuring consistency in metrics tracking and evaluation resulting in higher levels of inter-departmental collaboration.
Director of Analytics
22squared
02.2020 - 04.2021
- Cross-department lead (media, strategy, account, and creative) on establishing campaign objectives, measurement parameters, and key performance indicators
- Direct the development of actionable insights and recommendations to measure & optimize both traditional (TV, radio, print) and online (digital, mobile, social) marketing campaigns through the utilization of Google Data Studio, Tableau, and Datorama
- Primary point of contact to the client(s) for regular & Ad hoc reporting analysis on Adobe Analytics, Google Analytics, Social Listening (Netbase and all digital channel touchpoints
- Optimized reporting processes to leverage business tools enabling increased speed and efficiency along with improved accessibility of data for end-users
- Led the strategic direction on designing and implementing tagging solutions, tracking implementation, taxonomy standardization, and measurement
- Responsible for training, managing, motivating, growing & evaluating team members
Director of Data and Analytics
Vayner Media
01.2018 - 11.2019
- Collaborate with internal stakeholders & clients to execute measurement procedures to generate actionable results & optimizations
- Measurement strategy & implementation lead on all appropriate testing methodologies
- Manage a team of analysts (5) to ensure the proper delivery of reporting & analysis
- Institute reporting structure & advise the client on all digital campaign deliverables
- Data visualization architect through Google Data Studio, Tableau and Datorama
Digital Analytics Associate Director
360i
03.2016 - 12.2017
- Lead on identifying client business needs & data analytics opportunities
- Advance client SOW through custom analyses driving media efficiency's & effectiveness
- Audit legacy marketing plans & partnerships to improve measurement framework
- Establish best practices & standard operating procedures for all client deliverables
- Guide the creation of advanced reporting through automating process & data consolidation within Datorama
- Mentor team of (4) analysts on Digital Analytics best practices
Digital Analytics Associate Director
Starcom Mediavest
06.2015 - 03.2016
Senior Analyst
Grey Advertising
12.2012 - 05.2015
- Client measurement & analysis lead for digital campaigns across multiple verticals
- Developed actionable insights backed by quantitative & qualitative data that guided strategic business decisions for clients: Marriott, Canon, AARP, Ocuvite, Ally, Playtex
- Supervised client data tracking | reporting | analysis to assess campaign performance & recommend optimizations on SEO | Social | Digital | Mobile initiatives
- Lead on establishing campaign KPI's and reporting dashboards
Technology & Data Activation Manager
Starcom Mediavest
05.2011 - 11.2012
Connections Research & Analytics Associate
Starcom Mediavest
09.2009 - 04.2011
Connections Research & Analytics Jr Associate
Starcom Mediavest
09.2007 - 09.2009
Education
B.A - Marketing
01.2002 - 05.2006
Varsity Lacrosse 2002 - 2006
Advanced Google Analytics - undefined
Google Analytics for Beginners - undefined
Skills
Google Analytics
Adobe Analytics
Datorama
Google Data Studio
All Social Media Platforms
DCM
Data Governance
Customer Segmentation
A/B Testing
Multivariate Testing
Attribution Modeling
Media Mix Optimization
Tableau
Excel
Social Listening
Google Tag Manager
Search Ads 360
Google Ads
NetBase
Ad Operations
Sentiment Analysis
Brand Lift Analysis
Site Optimization
Data Visualization
Report generation
Customer segmentation
Big data analytics
Power BI proficiency
Natural language processing
Optimization techniques
Sentiment analysis
Dashboard creation
Data visualization and presentations
Accomplishments
- Supervised team of 6 staff members.
Interests
Photography
Writing
Reading
Timeline
Freelance Data and Analytics Consultant - Self
07.2024 - Current
Director of Analytics - DIGITAS
05.2021 - 07.2022
Director of Analytics - 22squared
02.2020 - 04.2021
Director of Data and Analytics - Vayner Media
01.2018 - 11.2019
Digital Analytics Associate Director - 360i
03.2016 - 12.2017
Digital Analytics Associate Director - Starcom Mediavest
06.2015 - 03.2016
Senior Analyst - Grey Advertising
12.2012 - 05.2015
Technology & Data Activation Manager - Starcom Mediavest
05.2011 - 11.2012
Connections Research & Analytics Associate - Starcom Mediavest
09.2009 - 04.2011
Connections Research & Analytics Jr Associate - Starcom Mediavest
09.2007 - 09.2009
Lynchburg College - B.A, Marketing
01.2002 - 05.2006
Google Analytics Academy - Advanced Google Analytics,
Google Analytics Academy - Google Analytics for Beginners,