Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline

Pawel Godlewski

Director Of Analytics
Alpharetta,GA

Summary

At the forefront of data and analytics for over a decade, my career is anchored in driving marketing strategy and optimizing return on investment. At Digitas North America, my leadership in data analytics honed strategic decision-making across various channels, significantly elevating client outcomes. The mastery of tools like Datorama underpins my ability to deliver actionable insights.

My role as a Director of Analytics involved nurturing a team of analysts, fostering their professional growth, and championing innovative data utilization to solve unique business challenges. My comprehensive expertise encompasses tag management, multi-touch attribution, and omnichannel marketing, which has empowered our clients to navigate and lead in the ever-evolving digital landscape.

Overview

14
14
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Freelance Data and Analytics Consultant

Self
07.2024 - Current
  • Streamlined data collection and analysis processes, resulting in significant time savings for the team.
  • Effectively communicated findings to non-technical stakeholders, enabling them to make data-informed decisions that positively impacted the business.
  • Reviewed current analytics implementations and provided recommendations for realignment to customer KPIs or technical best practices.
  • Improved client satisfaction by providing customized data-driven solutions for their business needs.

Director of Analytics

DIGITAS
05.2021 - 07.2022
  • Formulated comprehensive data-driven strategies across multiple channels to optimize client decision-making processes and maximize return on investment (ROI)
  • Executed effective marketing strategies with internal & external partners to optimize client budgets and programs through marketing mix modeling initiatives
  • Led Analysts and Senior Analysts in client reporting, supporting their career growth
  • Client team lead focusing on industry trends and key functional areas such as analytical tools and marketing measurement
  • Assessed new data opportunities from various sources, technologies, client priorities, and partnerships
  • Promoted innovative data use to address unique business challenges in Marketing activities (Media, Creative, CRM, eCommerce)
  • Trained, managed, motivated, and developed team members
  • Led cross-functional teams to deliver high-impact analytic solutions, driving business success.
  • Delivered actionable insights for executive-level decision-making, facilitating informed strategy development.
  • Managed complex projects with multiple stakeholders to implement analytics solutions within tight deadlines.
  • Enhanced business performance through the development of comprehensive data strategies and roadmaps.
  • Increased revenue growth by identifying key business trends and opportunities through detailed data analysis.
  • Developed rapport and relationships of trust with key client personnel ranging from individual contributors to senior leadership.
  • Translated complex data findings into concise visualizations for easy comprehension among non-technical stakeholders.
  • Streamlined data collection processes, reducing redundancy and improving overall data quality for more accurate analysis.
  • Standardized reporting templates across all departments ensuring consistency in metrics tracking and evaluation resulting in higher levels of inter-departmental collaboration.

Director of Analytics

22squared
02.2020 - 04.2021
  • Cross-department lead (media, strategy, account, and creative) on establishing campaign objectives, measurement parameters, and key performance indicators
  • Direct the development of actionable insights and recommendations to measure & optimize both traditional (TV, radio, print) and online (digital, mobile, social) marketing campaigns through the utilization of Google Data Studio, Tableau, and Datorama
  • Primary point of contact to the client(s) for regular & Ad hoc reporting analysis on Adobe Analytics, Google Analytics, Social Listening (Netbase and all digital channel touchpoints
  • Optimized reporting processes to leverage business tools enabling increased speed and efficiency along with improved accessibility of data for end-users
  • Led the strategic direction on designing and implementing tagging solutions, tracking implementation, taxonomy standardization, and measurement
  • Responsible for training, managing, motivating, growing & evaluating team members

Director of Data and Analytics

Vayner Media
01.2018 - 11.2019
  • Collaborate with internal stakeholders & clients to execute measurement procedures to generate actionable results & optimizations
  • Measurement strategy & implementation lead on all appropriate testing methodologies
  • Manage a team of analysts (5) to ensure the proper delivery of reporting & analysis
  • Institute reporting structure & advise the client on all digital campaign deliverables
  • Data visualization architect through Google Data Studio, Tableau and Datorama

Digital Analytics Associate Director

360i
03.2016 - 12.2017
  • Lead on identifying client business needs & data analytics opportunities
  • Advance client SOW through custom analyses driving media efficiency's & effectiveness
  • Audit legacy marketing plans & partnerships to improve measurement framework
  • Establish best practices & standard operating procedures for all client deliverables
  • Guide the creation of advanced reporting through automating process & data consolidation within Datorama
  • Mentor team of (4) analysts on Digital Analytics best practices

Digital Analytics Associate Director

Starcom Mediavest
06.2015 - 03.2016

Senior Analyst

Grey Advertising
12.2012 - 05.2015
  • Client measurement & analysis lead for digital campaigns across multiple verticals
  • Developed actionable insights backed by quantitative & qualitative data that guided strategic business decisions for clients: Marriott, Canon, AARP, Ocuvite, Ally, Playtex
  • Supervised client data tracking | reporting | analysis to assess campaign performance & recommend optimizations on SEO | Social | Digital | Mobile initiatives
  • Lead on establishing campaign KPI's and reporting dashboards

Technology & Data Activation Manager

Starcom Mediavest
05.2011 - 11.2012

Connections Research & Analytics Associate

Starcom Mediavest
09.2009 - 04.2011

Connections Research & Analytics Jr Associate

Starcom Mediavest
09.2007 - 09.2009

Education

B.A - Marketing

Lynchburg College
01.2002 - 05.2006
Varsity Lacrosse 2002 - 2006

Advanced Google Analytics - undefined

Google Analytics Academy

Google Analytics for Beginners - undefined

Google Analytics Academy

Skills

Accomplishments

  • Supervised team of 6 staff members.

Interests

Lacrosse

Photography

Writing

Reading

Timeline

Freelance Data and Analytics Consultant - Self
07.2024 - Current
Director of Analytics - DIGITAS
05.2021 - 07.2022
Director of Analytics - 22squared
02.2020 - 04.2021
Director of Data and Analytics - Vayner Media
01.2018 - 11.2019
Digital Analytics Associate Director - 360i
03.2016 - 12.2017
Digital Analytics Associate Director - Starcom Mediavest
06.2015 - 03.2016
Senior Analyst - Grey Advertising
12.2012 - 05.2015
Technology & Data Activation Manager - Starcom Mediavest
05.2011 - 11.2012
Connections Research & Analytics Associate - Starcom Mediavest
09.2009 - 04.2011
Connections Research & Analytics Jr Associate - Starcom Mediavest
09.2007 - 09.2009
Lynchburg College - B.A, Marketing
01.2002 - 05.2006
Google Analytics Academy - Advanced Google Analytics,
Google Analytics Academy - Google Analytics for Beginners,

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Pawel GodlewskiDirector Of Analytics