JLMC 3160 VISUAL COMMUNICATION DESIGN
- Developed proficiency in Adobe Photoshop, Illustrator, and InDesign through visual communication design projects.
- Created digital and print design materials applying principles of layout, typography, and color theory.
- Designed branding, marketing, and publication assets using Adobe Creative Suite.
- Applied design thinking to produce visually engaging and functional communication pieces.
ADVRT 3440 ADVERTISING CREATIVITY
- Developed advertising concepts through creative briefs, copywriting, and campaign planning.
- Produced ad materials including brochures, billboards, print ads, and radio spots.
- Practiced persuasive writing and messaging tailored to diverse audiences and media channels.
ADVRT 4730 SOCIAL MEDIA STATEGY
- Developed and implemented social media campaigns across Instagram, TikTok, Twitter, and Facebook.
- Created platform-specific content including posts, graphics, and a podcast episode to drive engagement.
- Applied analytics and scheduling tools to optimize content performance; earned Hootsuite certification.