Summary
Skills
Work History
Accomplishments
Education
Linkedin Profile
Overview
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Bruce Bennett

Frisco,TX

Summary

Accomplished Broadcast & Media Executive with over 30 years of experience leading high-performing teams and driving revenue growth in sales, marketing, content, and sponsorships. Specializes in local and national media with expertise in television sales, production, community partnerships, and digital expansion. Known for fostering collaborative, accountable cultures, mentoring top talent, and consistently exceeding audience and revenue targets through innovative strategies. Proficient in both linear and OTT platforms, with established relationships in local business communities and agencies. Skilled in operational oversight, budget management, and aligning cross-functional teams for growth and market leadership.

Skills

  • Television-Radio Sales
  • Sports Sponsorships
  • OTT-Digital Sales
  • Wide Orbit
  • Nielsen Ratings
  • Scarborough
  • Contract Negotiation
  • Developing & Building Teams
  • Business Development
  • Budget Planning
  • Sourcing & Prospecting
  • Executive Presentations

Work History

NATIONAL SALES MANAGER

FOX/BALLY SPORTS SOUTHWEST
01.2012 - 10.2024
  • Created, presented, negotiated, and managed advertising solutions for media agencies and clients through multi platform campaigns including television, OTT/CTV, digital, and social media—enhancing brand awareness and driving consumer sales.
  • Collaborated with Home Team Sports rep firm offices in New York, LA, Chicago, Detroit, Dallas, and Atlanta to develop sponsorship opportunities for regional sports networks tied to MLB, NBA, NHL, NCAA, and High School sports programming.
  • Generated multiple revenue streams by selling both single-market and regional unwired network advertising plans, leveraging station assets viewed by 10.5 million subscribers across a 4-state region.
  • Oversaw national sales efforts for the regional sports network, leading to 30% growth—from $20M in 2015 to over $26M in 2016.
  • Secured new regional sponsorships generating over $6M annually, growing key accounts including AT&T, Gulf State Toyota, Geico, Miller-Coors, Progressive, Shiner Bock Beer, Wrangler, and Sonic.
  • Managed national advertising budgets totaling $26 million.
  • Trained, mentored, and motivated local sales teams on co-sell opportunities, supporting more than $5 million in account revenue.

SENIOR MANAGEMENT CORPORATE SPONSORSHIP

DALLAS COWBOYS
01.2011 - 01.2012
  • Generated revenue through the sales of marketing partnerships across all business lines, including intellectual property rights, television, radio, signage at stadium, online, print, and promotions to various companies across the United States.
  • Managed key accounts including Pernod Ricard, Bacardi, Jim Beam, and Jack Daniels that represented multi-year contracts over $2 Million in revenue.
  • Secured new business with Dallas Moving and Storage, Margaritas.com, Mueller Inc., and Ricos Product that represented $250K in revenue.

SENIOR ACCOUNT EXECUTIVE

FOX SPORTS SOUTHWEST
01.2004 - 01.2011
  • Cultivated existing accounts for revenue generated sponsorship opportunities with high profile sports teams across the Southwest region including the Dallas Cowboys, Dallas Mavericks, San Antonio Spurs, Dallas Stars, Houston Astros, Houston Rockets, and Big 12 college sports which resulted in 30% increased business.
  • Sourced and secured new business that resulted in customer base growth of 300%.
  • Secured sponsorship with major accounts including Ford, Pepsi, Pizza Hut, Texas Lottery, Coke, Subaru, Progressive, and Baylor Health Care Systems.
  • Grew total sales revenue on Texas Lottery account 169% from $175K to $470K through strategic sales and marketing initiatives.
  • Developed and delivered high-impact presentations to build brand awareness and secured co-branding opportunities with clients and agencies within a 4-state region.

Other Work Experience

  • Director of Marketing | Centego | 2003 - 2004
  • Director of Marketing & Creative Services | KOAT-TV7 | 2000 - 2003
  • Director of Marketing & Programming | KXAN-TV36, KNVA-TV54, KXAM-TV14 | 1995-2000
  • Promotions Manager | KWQC TV6 | 1988 - 1995

Accomplishments

  • Delivered highest MLB revenue in networks history for Texas Rangers four straight years in a row
  • 106% gain from $7.8M in 2011 to $16.3M in 2016
  • Continual five-year increase average unit rates for Texas Rangers
  • 74% from 2011 to 2017
  • Delivered highest revenue for Dallas Stars in 2016-17
  • 64% gain from $937K in 2011 to $1.5M
  • Negotiated and closed the single largest local sales account
  • $17.5M+ Value
  • Recognized as Top Performer for achieving highest revenues
  • 25% of sales out of a $28M budget
  • Obtained the 1st hospital sports sponsorship
  • Generating $265K+ annually

Education

BA - Communications Radio & TV

UNIVERSITY OF NORTHERN IOWA
Cedar Falls, IA

Linkedin Profile

https://www.linkedin.com/in/brucebennett734/

Overview

2025
2025
years of professional experience

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