Paytin Ducham
San Francisco,CA
Overview
5
5
years of professional experience
Work History
Account Director
Radancy
07.2021 - Current
- Accountable for end-to-end ownership of post-sale processes, ensuring seamless delivery of digital campaigns, optimization, and reporting.
- Collaborate with sales teams and digital clients to understand their needs and effectively communicate client expectations to fulfillment and trafficking teams.
- Manage multiple campaigns simultaneously in a fast-paced environment, tracking timelines and due dates for campaign deliverables, launches, and revisions.
- Successfully supported the 10% increase of the Intuit Digital, Creative and Media Retainer.
- Project manage and provide creative media campaigns, ensuring timely delivery and exceptional quality.
- Forecast, budgeted, and maintained retainers, contributing to annual planning, leading Quarterly Business Reviews, and closed enterprise-level renewals.
- Develop comprehensive media plans, and content calendar and provided data analytics tracking, CID tracking links, and campaign analysis
Sr. Account Executive
Radancy A TMP Worldwide Company
08.2020 - 04.2021
- Developed new business opportunities for company growth through effective networking and client presentations
- Directly impacted a 45% increase in Akron’s Children’s Hospital retainer
- Lead consultant for over 20 Media representatives providing guidance and support to ensure client satisfaction and achieve business goals.Clients include: Intuitive Surgical, NetApp, Dine Brands, Crowdstrike, Ultragenyx, Kaiser Permanente and more
- Responsible for reporting on programmatic metrics, monthly revenue, retainers, and potential earnings for 9 accounts
Account Executive
TMP Worldwide
08.2019 - 08.2020
- Drove social media strategy plan for Dine Brands (Applebee’s National Corporation) resulting in a 15% increase in engagement.
- Project-managed client assets for various career sites such as Hulu, NetApp, Ultragenyx, and more
- Strategized employment retention plans for COVID-19
- Developed proposals, Purchase Orders, Quarterly Business Reviews, invoicing and billing for all clients
Digital Marketing Coordinator
Triarc
12.2018 - 06.2019
- Accountable for overseeing and general management of 35+ accounts
- Developed brand identity and created an action plan to drive brand awareness
- Achieved quarterly KPIs and increased sales for 15 accounts by 10%
- Doubled engagement across their social media platforms
Education
Bachelor of Science - Strategic Communications
University of Colorado At Boulder
Boulder, CO05.2019
Skills
- Advertising Strategies
- Marketing Knowledge
- Advertising Expertise
- Territory Growth
- Project Management
Timeline
Account Director
Radancy
07.2021 - Current
Sr. Account Executive
Radancy A TMP Worldwide Company
08.2020 - 04.2021
Account Executive
TMP Worldwide
08.2019 - 08.2020
Digital Marketing Coordinator
Triarc
12.2018 - 06.2019
Bachelor of Science - Strategic Communications
University of Colorado At Boulder
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