Payton Marshall
Summary
Highly creative and outward thinking Communication Specialist. Excels in designing, producing and delivering multi-media content and communication. Committed to providing high quality, detail oriented work. Comprehensive written and interpersonal skills.
Overview
19
19
years of professional experience
Work History
Communications Specialist
Prince William County Public Schools (PWCS)
02.2021 - Current
- Launched division-wide intranet on the Microsoft Sharepoint platform that replaced legacy system.
- Maintain and update the new intranet by training users and editors, granting permissions, and update the interface based on user feedback.
- Plan and coordinate division-wide events for new schools, dedications, back-to-school, etc. to include various stakeholders and audiences.
- Keep company Communication Guidelines up to date.
- Work with schools and Communications team to send out crisis communications to parents and staff.
- Developed a streamlined system to automate COVID notification letters for schools.
- Ensure consistent brand messaging across all internal and external communications channels, leading to a strong brand identity.
- Developed ideas and leads for new stories according to industry trends.
- Implemented a multi-channel approach for distributing company news and updates, ensuring consistent and timely communication with stakeholders.
- Collaborated with cross-functional teams to create cohesive messaging for important events, school-wide, and division-wide communication.
Marketing Coordinator
National Hockey Mom Day - Penalty Box
05.2019 - 01.2023
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build presence on Twitter, Facebook, and Instagram.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Executive Administrative Assistant
Prince William County Public Schools (PWCS)
08.2019 - 02.2021
- Coordinate and plan multiple large conferences each year (EEE, Student Leadership Conference, Connect)
- Streamlined office operations by implementing efficient communication and managing executive calendars.
- Manage/maintain/troubleshoot the professional learning catalog for the division.
- Enhanced communication between departments through proactive coordination of meetings and events.
- Ensured timely completion of projects by monitoring progress against deadlines, providing updates to executives as needed.
- Assisted in the development of presentations and materials, effectively conveying crucial information to stakeholders.
Senior Marketing Coordinator
Classic Homes
11.2017 - 05.2019
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Consistently met deadlines while juggling multiple priorities, ensuring timely delivery of high-quality work products.
- Enhanced customer engagement through creating compelling content for social media platforms.
- Collaborated with sales teams to develop impactful collateral materials that drove lead generation.
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Work with sales team to help them make the best use of the CRM.
- Analyze data to determine how to get more conversions from leads.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Work with outside vendor on SEO, analytics, and SEM.
- Regularly survey customers and discuss results with team for process improvements and accolades.
Test Prep Manager
Educational Connections Tutoring
06.2016 - 11.2017
- Grow the program by at least 30% new clients year over year.
- Consult with parents about test prep and determine what is right for their child based on their goals.
- Match students with tutors based on needs and strength of tutor.
- Market, promote and coordinate practice tests and test prep services with local schools and organizations.
- Train test prep tutors to ensure high quality tutors.
- Design print, online and multi-media collateral to promote services.
- Implement follow up plan to stay in touch with parents and ensure their child is set to begin prep at the recommended time.
- Provide excellent customer service and develop relationships with parents, tutors and professionals.
Special Projects Liaison
Fairfax County Public Schools (FCPS)
08.2012 - 06.2016
- Design and produce detailed multi-media marketing and training materials.
- Deliver training in person, online and through other mediums as needed.
- Coordinated multiple projects simultaneously, ensuring timely completion and alignment with organizational objectives.
- Increased overall productivity by streamlining internal processes and introducing new tools for more efficient workflow management (online teacher evaluation).
- Proactively identified potential challenges or roadblocks within projects, formulating contingency plans to ensure success.
- Contributed to the successful execution of company-wide initiatives through diligent tracking of project milestones and deliverables.
- Served as the primary point of contact, fostering strong relationships between internal teams and external partners.
- Collected and analyzed data to identify trends and opportunities for improvement.
Executive Administrative Assistant
Fairfax County Public Schools (FCPS)
09.2011 - 08.2012
- Design attractive, engaging and outwardly thinking presentations and print materials to be used by the assistant superintendent.
- Work autonomously by making decisions, problem solving and identifying the needs of the assistant superintendent and the department
- Coordinated staff training programs, improving overall efficiency within the company through skill development.
- Scheduled appointments promptly, ensuring optimal use of executive time while minimizing conflicts or cancellations.
- Maintained confidentiality when handling sensitive information, protecting company interests and employee privacy.
- Drafted professional correspondence on behalf of executives, fostering strong relationships with clients and partners alike.
Administrative Assistant
Fairfax County Public Schools (FCPS)
05.2007 - 09.2011
- Event planning for large department functions
- Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
- Help develop office budget and track finances for office spending
- Coordinated and scheduled meetings and conference calls to optimize scheduling of senior staff.
- Developed and implemented new program for checkout of office equipment to be shared by department.
- Assisted in onboarding new employees, providing training materials, and coordinating orientation schedules to ensure a smooth integration into the team.
Executive Assistant
The Residences At The Ritz-Carlton
01.2005 - 05.2007
- Research resident's monthly spending habits and trends at the hotel in order to target and promote certain areas.
- Prepare weekly schedules for 20 employees.
- Schedule housekeeping and other services for residents.
- Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
- Streamlined executive communication by managing emails, phone calls, and scheduling appointments.
- Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
Education
B.S. Marketing -
George Mason University
Fairfax, VA05.2003
Skills
- Social Media Management
- Excellent Communication
- Event Coordination
- Marketing
- Web Content Creation
- Organizational Skills
- Materials Development
- Problem-solving abilities
- Written Communication
- Multitasking
- Attention to Detail
- Project Management
References
- Terri Breeden, 216-210-7270, terri@terribreeden.com
- Mollie Rosenburg, 703-675-0264, rosentbmt@pwcs.edu
- Drew Laine, 617-4292229, drew@drewlaine.com
Timeline
Communications Specialist
Prince William County Public Schools (PWCS)
02.2021 - Current
Executive Administrative Assistant
Prince William County Public Schools (PWCS)
08.2019 - 02.2021
Marketing Coordinator
National Hockey Mom Day - Penalty Box
05.2019 - 01.2023
Senior Marketing Coordinator
Classic Homes
11.2017 - 05.2019
Test Prep Manager
Educational Connections Tutoring
06.2016 - 11.2017
Special Projects Liaison
Fairfax County Public Schools (FCPS)
08.2012 - 06.2016
Executive Administrative Assistant
Fairfax County Public Schools (FCPS)
09.2011 - 08.2012
Administrative Assistant
Fairfax County Public Schools (FCPS)
05.2007 - 09.2011
Executive Assistant
The Residences At The Ritz-Carlton
01.2005 - 05.2007
B.S. Marketing -
George Mason University
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