Summary
Overview
Work History
Education
Timeline
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Payton McLaughlin

Chicago,IL

Summary

As Senior Global Marketing Consultant (Lead) for Deloitte's ServiceNow practice, I bring a passion for connecting technology with transformative business outcomes. With expertise in strategic marketing, I work closely with global teams & asset leaders to build brand awareness, deliver thought leadership, and generate demand for Deloitte + ServiceNow solutions. From crafting go-to-market strategies to executing multi-channel campaigns, I strive to bridge the gap between complex technology and clear, impactful messaging.

Overview

5
5
years of professional experience

Work History

Senior Global Marketing Consultant, ServiceNow

Deloitte
06.2022 - Current
  • Develops annual global marketing plan and spearheads innovative marketing strategies to meet business goals and advance ServiceNow alliance offerings, solutions, and successes.
  • Leads the development and execution of global brand-to-demand campaigns for priority solutions in partnership with regional marketers & sales teams
  • Creates thought leadership, crafts compelling client success narratives, and orchestrates impactful client events to boost demand generation.
  • Compiles and tracks marketing impact metrics for all ServiceNow alliance activities and events, producing quarterly reports for leadership. In FY24 alone, ServiceNow alliance marketing efforts resulted in $1.2B existing pipeline opportunities advanced, $293M net new opportunities, and $586M sales closed for Deloitte.
  • Manages relationships with alliance partner marketers, Deloitte leadership, Deloitte regional marketers & events teams, sales managers, and third party vendors

Marketing Consultant, Ecosystems & Alliances

Deloitte
02.2021 - 06.2022
  • Provided strategic marketing and communications direction for 9 critical Deloitte alliances including ServiceNow, Snowflake, and AWS
  • Developed and executed integrated marketing campaigns that influenced over $1B in pipeline opportunities and drove 30% of total US alliance sales
  • Managed relationships with alliance partner marketers, Deloitte leadership, sales managers, and third party vendors
  • Facilitated alliance communications with 3K practitioners, led alliance social media strategy, tracked and analyzed success metrics, and managed marketing budgets

Marketing Associate

Deloitte
02.2020 - 02.2021
  • One of nineteen associates selected nationally for the SHINE Marketing Rotational Program. Assisted seven teams across Deloitte's four core businesses over the course of a year, including consulting marketing, executive accelerators, industry marketing (ER&I and TMT), and more.
  • Facilitated social media campaigns, supported business expansion initiatives, developed promotional materials and sales tools, supported internal and external communications, and managed promotional events such as trade shows and conferences.

Media Technology Analyst

Publicis Health Media
06.2019 - 02.2020
  • Utilized Google's Campaign Manager for ad trafficking, campaign structuring, and programmatic reporting
  • Activated, optimized & performed QA on media campaigns for maximum performance of $32B healthcare client
  • Responsible for ad technologies, data methodologies, analysis, and measurements of media campaigns
  • Advised media teams on insights that enhanced client strategy across diverse set of platform tools

Education

Bachelor of Business Administration - Marketing, Innovation & Entrepreneurship

University of Notre Dame
05-2019

Timeline

Senior Global Marketing Consultant, ServiceNow

Deloitte
06.2022 - Current

Marketing Consultant, Ecosystems & Alliances

Deloitte
02.2021 - 06.2022

Marketing Associate

Deloitte
02.2020 - 02.2021

Media Technology Analyst

Publicis Health Media
06.2019 - 02.2020

Bachelor of Business Administration - Marketing, Innovation & Entrepreneurship

University of Notre Dame

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