Payton Aliya Al-Khateib

• Engages with and responds to online audience through relevant comments.
• Develops and implements strategic social media marketing plans.
• Crafts visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
• Posts new content for promotions when managing marketing and release calendars.
• Keep tabs on what competitors were posting on social media channels through dedicated research skills.
• Writes social media content to increase engagement with customers.

PUBLIC RELATIONS. MARKETING. COMMUNICATIONS.

• Executed comprehensive strategic plans and coordinated projects to fulfill marketing initiatives.
• Devised processes for using research data to identify and capitalize on advertising opportunities.
• Interfaced cross-functionally to drive consistency in branding and image.
• Created and coordinated social media content, supporting long-term marketing strategy.
• Managed social media platforms and utilized metrics to increase engagement and campaign performance.
• Worked closely with management to implement strategic communications plans and marketing initiatives.
• Informed and coordinated marketing strategy and assets to align with psychological services offered.

MARKETING. SOCIAL MEDIA. COMMUNICATIONS.

• Designated contact of communication between clientele and realtors
• Relayed information to realtors or from realtor to realtor
• Recorded and tracked financial data of multiple estate properties
• Maintained a database of all relevant documents, images and videos used in internal communications materials.
• Designed and utilized communication strategies to notify stakeholders of positive changes.
• Organized and managed complex calendar of appointments, meetings, and travel arrangements for executive team.

COMMUNICATIONS. FINANCE.