Google Sheets / Excel
PAYTON K. MAURER
Marketing Analyst
Youngstown,OH
Summary
Strategic marketing analyst and SEO specialist passionate about leveraging web analytics and data analysis to uncover insights that drive data-informed decision-making, and help businesses gain a better understanding of their customers. Results-oriented professional experienced in developing marketing initiatives, data analysis, KPI tracking and campaign optimization.
Overview
5
5
Certifications
7
7
years of post-secondary education
4
4
years of professional experience
Work History
Digital Marketing Analyst
PALO Creative
Boardman, OH
10.2019 - Current
- Perform keyword research and competitive analysis to create integrated SEO strategies for agency clients.
- Create, justify, communicate, and implement SEO strategies across teams.
- Perform content audits to analyze performance, assess information architecture, uncover content gaps, and inform content strategy.
- Execute website tracking audits and create cohesive tracking plans, utilizing Tag Manager to enhance granularity of conversion tracking, site analytics, remarketing, and more.
- Create custom, real-time dashboards for clients, aggregating data from multiple platforms into one robust reporting dashboard.
- Developed an internal ad performance dashboard to improve agency efficiency, saving up to 20 hours a month on client reporting.
Digital Marketing Strategist / Intern
GenM Digital Marketing
06.2019 - 10.2019
- Performed keyword research and competitive SWOT analysis to identify opportunities and inform SEO strategy.
- Developed an integrated content marketing and repurposing strategy to increase brand awareness and drive engagement.
Instructional Technology Assistant
Youngstown State University
Youngstown, OH
05.2017 - 12.2018
- Assisted in course design and development, training, and support for faculty teaching distance education to students enrolled in online program.
Electrical Engineering Co-Op
The Goodyear Tire & Rubber Co
Akron, OH
08.2016 - 12.2016
- Standardization of hardware components to reduce the number of spare parts required by each plant globally.
- Collaborated with engineering team, equipment and control suppliers, and vendors to support ongoing projects for the Final Finish and Test team.
Skills
Data Analysis
undefinedSoftware
Google Analytics
Google Data Studio
Google Search Console
Google Tag Manager
Google Ads
HubSpot
SQL
Tools: SEMrush, Moz, Screaming Frog
Interests
Lifelong Learner
Intellectual Curiosity
Resourcefulness
Problem-Solving
Structured Thinking
Detail-Oriented
Big-Picture Thinking
Certification
Google Ads Search Certified
Education
Bachelor of Science - Electrical Engineering
Youngstown State University
Youngstown, OH 08.2012 - 05.2019
Timeline
Digital Marketing Analyst
PALO Creative
10.2019 - Current
Digital Marketing Strategist / Intern
GenM Digital Marketing
06.2019 - 10.2019
Instructional Technology Assistant
Youngstown State University
05.2017 - 12.2018
Electrical Engineering Co-Op
The Goodyear Tire & Rubber Co
08.2016 - 12.2016
Bachelor of Science - Electrical Engineering
Youngstown State University
08.2012 - 05.2019
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