Summary
Work Preference
Work History
Projects
Key Skills & Expertise
Certification
Affiliations
Education
Timeline
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Payton K. Maurer

Payton K. Maurer

Analytics Engineer | Data Pipelines • Consumer Insights • Visualization & Storytelling
Youngstown,OH

Summary

Analytics Engineer with 6+ years designing scalable data pipelines, dashboards, and self-serve analytics solutions that turn behavioral and survey-style data into decision-ready insights.

Fluent in SQL, Python, BigQuery, and GA4/GTM, with proven success partnering across Research, Engineering, Product, and Marketing to illuminate consumer behavior and guide strategy.

Recognized for improving data accuracy 30%+, launching enablement programs for 100+ non-technical users, and influencing $120M+ in annual strategic business decisions.

Work Preference

Work Type

Full Time

Location Preference

Remote

Work History

Senior (Lead) Digital Analytics Consultant

InfoTrust
Cincinnati, OH (Remote)
08.2023 - Current
  • Lead global analytics programs across enterprise portfolios, specializing in GA4/GTM implementations, KPI frameworks, data governance, and compliance enablement. Deliver C-suite insights that drive multimillion-dollar marketing strategies and ensure decision-ready data at scale.
  • Directed 20+ GA4 enterprise implementations spanning 2,400+ websites across 185 countries, improving data accuracy by 30%+ and closing critical tracking gaps for global portfolios.
  • Unite 80+ stakeholders across IT, product, engineering, and marketing to govern analytics strategy for 9 enterprise accounts, delivering reporting frameworks now embedded in CMO-level decision cycles.
  • Influence $33.7M quarterly media investment strategy for Purina US by delivering executive-ready insights that shape spend allocation, funnel optimization, and acquisition growth.
  • Restored executive confidence for a Global Fortune 500 client (Nestlé subsidiary) by rescuing an at-risk account and securing a $316K renewal that preserved and expanded a strategic global partnership.
  • Scaled analytics adoption globally by delivering 20+ dashboards (Looker Studio, Power BI) across 9+ enterprise clients, cutting reporting cycles by 30+ hours/month and providing real-time visibility for senior leaders.
  • Accelerated self-serve analytics adoption by designing and facilitating 15 global training programs (GA4, GTM, Looker Studio), upskilling 100+ marketers and analysts across North America, Europe, and Asia, and reducing agency reliance.
  • Implement global governance frameworks, deploying OneTrust and Google Consent Mode v2 to ensure GDPR, CCPA, and regional privacy compliance across multi-brand portfolios; strengthen privacy-first analytics and first-party data strategy.

Digital Analytics Consultant

InfoTrust
Cincinnati, OH (Remote)
10.2021 - 08.2023
  • Led 17 GA4 migrations and advanced implementations across enterprise portfolios spanning global brands, auditing and re-architecting setups to improve attribution accuracy by 26% and uncover deeper funnel insights.
  • Built 11 interactive dashboards in Looker Studio, integrating GA4, CRM, and paid media data; reduced reporting cycles by 30+ hours/month and delivered executive-ready insights that influenced $50M+ annual budget allocation, funnel optimization, and acquisition strategies.
  • Developed 12 KPI frameworks aligning data collection with strategic objectives, enabling consistent, trusted measurement to guide multimillion-dollar marketing decisions.
  • Delivered 13 GA4/GTM/dashboard training programs, boosting client teams’ self-serve analytics adoption by 40% and reducing reliance on external support.
  • Implemented scalable tagging and governance frameworks across enterprise portfolios, strengthening cross-channel attribution and ensuring compliance with GDPR, CCPA, and Google Consent Mode.

Digital Marketing Analyst

PALO Creative
Boardman, OH
10.2019 - 10.2021
  • Boosted organic traffic by ~25% and engagement by 15% across key accounts by leading keyword research, competitive analysis, and SEO execution that improved visibility on high-value terms.
  • Engineered scalable tracking frameworks by executing 10+ website audits and deploying 50+ GTM tags/events, strengthening conversion tracking, remarketing accuracy, and funnel measurement.
  • Built automated reporting solutions in Looker Studio that consolidated GA, CRM, and media data, saving 20+ hours/month in manual reporting and enabling real-time performance visibility for clients.

Digital Marketing Strategist

Acadium
Youngstown, OH (Remote)
01.2019 - 10.2019
  • Increased organic visibility and engagement by 25%+ by analyzing SEO performance data in Google Analytics and Google Search Console, uncovering optimization opportunities through keyword and competitor insights, and translating findings into actionable marketing strategies.

Projects

SpaceAware: Orbital Traffic Dashboard

Women in Data, 2025 Datathon – Project Lead

  • Led a 4-person team to design and deploy an interactive Python + BigQuery dashboard visualizing millions of satellite telemetry records into decision-ready orbital traffic insights.
  • Engineered a scalable data pipeline using feature engineering, geospatial analysis, and advanced visualization techniques to integrate multi-source datasets and identify congestion zones and high-risk orbits.
  • Delivered a self-serve analytics solution in Google Colab, enabling real-time exploration of space traffic trends through dynamic charts and storytelling visuals., Recognized for innovation and impact, demonstrating Netflix-aligned values of curiosity, experimentation, and data-driven storytelling.

Key Skills & Expertise

Data Visualization & Modeling

  • SQL
  • Python (Pandas, NumPy, Matplotlib, Kafka, Plotly)
  • Google BigQuery (GCP)
  • ETL / ELT Pipelines
  • API Data Ingestion
  • Workflow Orchestration Concepts
  • Data Modeling
  • Data Validation & QA

Tagging, Tracking & Governance

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Privacy-First Measurement (GDPR, CCPA, Consent Mode v2)
  • OneTrust CMP
  • Event Taxonomy & Tag Management
  • Data Governance
  • Server-Side Tracking

Analytics & Consumer Insights

  • Behavioral Data Mining
  • Survey Data Integration
  • KPI Frameworks
  • Statistical Analysis
  • Experimentation Design
  • Metric Taxonomy
  • Data Storytelling

Visualization & Self-Serve Enablement

  • Self-Serve Analytics Solutions
  • Dashboard UX & Design
  • Looker Studio
  • Power BI
  • Tableau
  • Analytics Literacy Programs
  • Stakeholder Training & Change Management

Leadership & Collaboration

  • Cross-Functional Partnership
  • Executive Communication
  • Program Management
  • Strategic Insight Delivery
  • Curiosity & Continuous Learning
  • Self-Directed Development
  • Continuous Improvement
  • Netflix “Freedom & Responsibility” Mindset

Certification

Google Analytics (GA4) Certification

Affiliations

  • Women in Data (WiD), Member
  • Women in Analytics (WiA), Member
  • American Marketing Association (AMA), Member & Mentor

Education

Bachelor of Science - Electrical Engineering

Youngstown State University
Youngstown, OH
05.2019

Timeline

Senior (Lead) Digital Analytics Consultant

InfoTrust
08.2023 - Current

Digital Analytics Consultant

InfoTrust
10.2021 - 08.2023

Digital Marketing Analyst

PALO Creative
10.2019 - 10.2021

Digital Marketing Strategist

Acadium
01.2019 - 10.2019

Bachelor of Science - Electrical Engineering

Youngstown State University
Payton K. MaurerAnalytics Engineer | Data Pipelines • Consumer Insights • Visualization & Storytelling