Payton K. Maurer
Analytics Engineer | Data Pipelines • Consumer Insights • Visualization & Storytelling
Youngstown,OH
Summary
Analytics Engineer with 6+ years designing scalable data pipelines, dashboards, and self-serve analytics solutions that turn behavioral and survey-style data into decision-ready insights.
Fluent in SQL, Python, BigQuery, and GA4/GTM, with proven success partnering across Research, Engineering, Product, and Marketing to illuminate consumer behavior and guide strategy.
Recognized for improving data accuracy 30%+, launching enablement programs for 100+ non-technical users, and influencing $120M+ in annual strategic business decisions.
Work Preference
Work History
Senior (Lead) Digital Analytics Consultant
InfoTrust
Cincinnati, OH (Remote)
08.2023 - Current
- Lead global analytics programs across enterprise portfolios, specializing in GA4/GTM implementations, KPI frameworks, data governance, and compliance enablement. Deliver C-suite insights that drive multimillion-dollar marketing strategies and ensure decision-ready data at scale.
- Directed 20+ GA4 enterprise implementations spanning 2,400+ websites across 185 countries, improving data accuracy by 30%+ and closing critical tracking gaps for global portfolios.
- Unite 80+ stakeholders across IT, product, engineering, and marketing to govern analytics strategy for 9 enterprise accounts, delivering reporting frameworks now embedded in CMO-level decision cycles.
- Influence $33.7M quarterly media investment strategy for Purina US by delivering executive-ready insights that shape spend allocation, funnel optimization, and acquisition growth.
- Restored executive confidence for a Global Fortune 500 client (Nestlé subsidiary) by rescuing an at-risk account and securing a $316K renewal that preserved and expanded a strategic global partnership.
- Scaled analytics adoption globally by delivering 20+ dashboards (Looker Studio, Power BI) across 9+ enterprise clients, cutting reporting cycles by 30+ hours/month and providing real-time visibility for senior leaders.
- Accelerated self-serve analytics adoption by designing and facilitating 15 global training programs (GA4, GTM, Looker Studio), upskilling 100+ marketers and analysts across North America, Europe, and Asia, and reducing agency reliance.
- Implement global governance frameworks, deploying OneTrust and Google Consent Mode v2 to ensure GDPR, CCPA, and regional privacy compliance across multi-brand portfolios; strengthen privacy-first analytics and first-party data strategy.
Digital Analytics Consultant
InfoTrust
Cincinnati, OH (Remote)
10.2021 - 08.2023
- Led 17 GA4 migrations and advanced implementations across enterprise portfolios spanning global brands, auditing and re-architecting setups to improve attribution accuracy by 26% and uncover deeper funnel insights.
- Built 11 interactive dashboards in Looker Studio, integrating GA4, CRM, and paid media data; reduced reporting cycles by 30+ hours/month and delivered executive-ready insights that influenced $50M+ annual budget allocation, funnel optimization, and acquisition strategies.
- Developed 12 KPI frameworks aligning data collection with strategic objectives, enabling consistent, trusted measurement to guide multimillion-dollar marketing decisions.
- Delivered 13 GA4/GTM/dashboard training programs, boosting client teams’ self-serve analytics adoption by 40% and reducing reliance on external support.
- Implemented scalable tagging and governance frameworks across enterprise portfolios, strengthening cross-channel attribution and ensuring compliance with GDPR, CCPA, and Google Consent Mode.
Digital Marketing Analyst
PALO Creative
Boardman, OH
10.2019 - 10.2021
- Boosted organic traffic by ~25% and engagement by 15% across key accounts by leading keyword research, competitive analysis, and SEO execution that improved visibility on high-value terms.
- Engineered scalable tracking frameworks by executing 10+ website audits and deploying 50+ GTM tags/events, strengthening conversion tracking, remarketing accuracy, and funnel measurement.
- Built automated reporting solutions in Looker Studio that consolidated GA, CRM, and media data, saving 20+ hours/month in manual reporting and enabling real-time performance visibility for clients.
Digital Marketing Strategist
Acadium
Youngstown, OH (Remote)
01.2019 - 10.2019
- Increased organic visibility and engagement by 25%+ by analyzing SEO performance data in Google Analytics and Google Search Console, uncovering optimization opportunities through keyword and competitor insights, and translating findings into actionable marketing strategies.
Projects
SpaceAware: Orbital Traffic Dashboard
Women in Data, 2025 Datathon – Project Lead
- Led a 4-person team to design and deploy an interactive Python + BigQuery dashboard visualizing millions of satellite telemetry records into decision-ready orbital traffic insights.
- Engineered a scalable data pipeline using feature engineering, geospatial analysis, and advanced visualization techniques to integrate multi-source datasets and identify congestion zones and high-risk orbits.
- Delivered a self-serve analytics solution in Google Colab, enabling real-time exploration of space traffic trends through dynamic charts and storytelling visuals., Recognized for innovation and impact, demonstrating Netflix-aligned values of curiosity, experimentation, and data-driven storytelling.
Key Skills & Expertise
Data Visualization & Modeling
- SQL
- Python (Pandas, NumPy, Matplotlib, Kafka, Plotly)
- Google BigQuery (GCP)
- ETL / ELT Pipelines
- API Data Ingestion
- Workflow Orchestration Concepts
- Data Modeling
- Data Validation & QA
Tagging, Tracking & Governance
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Privacy-First Measurement (GDPR, CCPA, Consent Mode v2)
- OneTrust CMP
- Event Taxonomy & Tag Management
- Data Governance
- Server-Side Tracking
Analytics & Consumer Insights
- Behavioral Data Mining
- Survey Data Integration
- KPI Frameworks
- Statistical Analysis
- Experimentation Design
- Metric Taxonomy
- Data Storytelling
Visualization & Self-Serve Enablement
- Self-Serve Analytics Solutions
- Dashboard UX & Design
- Looker Studio
- Power BI
- Tableau
- Analytics Literacy Programs
- Stakeholder Training & Change Management
Leadership & Collaboration
- Cross-Functional Partnership
- Executive Communication
- Program Management
- Strategic Insight Delivery
- Curiosity & Continuous Learning
- Self-Directed Development
- Continuous Improvement
- Netflix “Freedom & Responsibility” Mindset
Certification
Google Analytics (GA4) Certification
Affiliations
- Women in Data (WiD), Member
- Women in Analytics (WiA), Member
- American Marketing Association (AMA), Member & Mentor
Education
Bachelor of Science - Electrical Engineering
Youngstown State University
Youngstown, OH05.2019
Timeline
Senior (Lead) Digital Analytics Consultant
InfoTrust
08.2023 - Current
Digital Analytics Consultant
InfoTrust
10.2021 - 08.2023
Digital Marketing Analyst
PALO Creative
10.2019 - 10.2021
Digital Marketing Strategist
Acadium
01.2019 - 10.2019
Bachelor of Science - Electrical Engineering
Youngstown State University