Summary
Overview
Work History
Skills
Timeline
Generic

Pramod Raj

Frisco,TX

Summary

  • Over 5 years
    of experience in IT industry using the web analytic tools like
    Google Analytics and Adobe/Omniture .
  • Experience with web analytic tools like
    Adobe Site Catalyst / Omniture and Google Analytics
    to analyze and report on customer behavior on business requirements.
  • Create and generate daily, weekly and monthly dashboards for business .Created reports in the web analytic tools and submitted the results to key stakeholders on regular basis.
  • Experience working external vendors, agencies for data collection, reporting and tracking campaigns.
  • Experience working with Tag management systems like Google tag manager, Adobe Dynamic TagManager, Tealium.
  • Experienced in Google Analytics 360 Suite
  • Provide guidance to develop tagging framework and work with technical team to ensure accurate and comprehensive Web analytics implementation and successful deployment of new solutions.
  • Experience with A/B testing
    and multivariate testing with tools like
    Adobe Test & Target,Optimizely Experience on web diagnostic tools like
    Charles proxy, fiddler and Ghostery Experience with HTML, JavaScript, JQuery and SQL
  • I have intermediate knowledge on
    DoubleClick, ClickTale and Neustar.
  • Advanced proficiency with
    word, excel, PowerPoint and tableau.

Overview

6
6
years of professional experience

Work History

Analytics & Reporting Specialist

CenturyLink
Broomfield, CO
01.2023 - Current
  • Experienced in working with Web Analytic tools such as Adobe/Omniture and Google Analytics
  • Successfully identified, measured, and monitored key performance indicators that influenced improvements in site performance within the realms of e-commerce operations as well as site presentation
  • Designed, created and automated ecommerce dashboards and reports, including meaningful Key Performance Indicators (KPI's), on a weekly, monthly and quarterly basis.
  • Developed reporting and provided insights and analysis for internal clients to support web-based strategies and plans.
  • Analyzed web traffic and site behavior using Omniture to gain customer and business insights for supporting sales, traffic, and conversion.
  • Analyze web analytics data as well as other offline data to evaluate site performance.
  • Maintained and supported Omniture data integrity/validation. Coordinated tagging for new site content and functionality, tracking parameter implementations.
  • Monitored customer interactions on a daily basis using the Click tale tool.
  • Identified gaps in data capture strategy and implemented collaborative enhancements.
  • Experience as an analytics developer using
    Adobe DTM
    and building reports using Adobe Analytics.
  • Used Adobe
    Dynamic Tag Management (DTM)
    and integration of
    AEM
    with Adobe Analytics and Adobe Target.
  • Analytics reports creation and reviewing them to deliver the actionable insights.
  • Utilized Adobe DTM to tag and validate web pages, employing Adobe DTM Switch for deployments.
  • Worked on Adobe Marketing Cloud tools such as workbench, Target and also worked on data analysis and reporting using
    Adobe Analytics, Google Analytics.
  • Conducted regular quality assurance audits to detect and resolve tracking issues and inconsistencies in tools and reporting.
  • Utilize data insights to inform the development of
    A/B and multivariate tests
    (including developing hypothesis, influencing creative, identifying success metrics and analysis) that drive improvement of key web site and customer metrics.
  • Experience with web analytics testing to assure proper implementation and ongoing optimization.
  • Experience with
    Adobe Dynamic Tag Management and Google Tag Manager
    in implementation of tag management systems.

Sr. Digital Analytics Specialist

Coveo Info Solutions
Hyderabad, Telangana
08.2018 - 07.2022
  • Responsible for design and development of web analytics and data analytics solutions for Digital Marketing team using Adobe Analytics, Adobe Audience Manager, SQL Server Reporting services
  • Developed customer profile data analytics reports using
    Adobe Analytics data, Audience Manager data and SQL Server reports services
  • Implemented and tracked end to end visitor journey using
    Adobe Analytics UID
    and mapping to customer profile ID
  • Executed
    POC on Adobe Launch
    for tags conversion from DTM to Launch.
    Developed
    Traits, Segments in Adobe Audience Manager
    to create new audience segments as per campaign team requirements
  • Expertise in implementing
    Web Analytics and Mobile Analytics
    using Adobe Analytics working with Mobile SDK, custom variables (
    eVars, s.Props, s.Events)
    to track online engagement.
  • Used
    Adobe Dynamic Tag Manager
    to implement third-party tags (DoubleClick, Floodlight etc.), data layers and selected site functionalities
  • Work with the developers to understand the site implementation and to build the
    digital data layer(DDL)
    using the DOM object and metadata on the page
  • Responsible for performing
    Site Catalyst admin activities
    including but not limited to user management, saint classifications (uploads and rules builder), processing rules, Dashboards,Segment creation, defining eVars, props and events serialization.
  • Performed
    A/B testing and Multi-variant testing using Adobe Target
    for sites and campaigns to increase conversion rates and maximize user experience
  • Mapped second party data from Adobe Audience Manager and first party customer data from Adobe Analytics to load in to target reporting DB
  • Build in accordance with the
    Campaign
    Business Requirements (include html coding for dynamic content): Build
    campaigns
    based on BRD (Business Requirements Document).
  • Integrated Campaigns with AEM6.2 in order to manage email delivery content and forms directly in Adobe Experience Manager.
  • Extensive usage of
    Analysis workspace and report builder
    to build simple to complex reports and to schedule the timely delivery of required reports used for monitoring the website/campaign performance
  • Updating the JavaScript code (example: Site Catalyst code, GA template, Facebook events), and load rules to meet the tagging requirements
  • Perform QA for the tags implemented and validate the data flow to Adobe analytics, Double Click campaign manager and Facebook reports using their reporting interface as well as Charles debugging proxy
  • Responsible for data quality, identifying the bugs, debugging the application to find the root cause and to fix them on time
  • Responsible for monitoring the data feed (daily and hourly) and analyze/validate the data loaded to SQL Server database using SQL queries and SQL Server Integration services
  • Coordinate bi weekly meetings to talk about the tag changes and maintain the change log
  • Providing demos to product and channel managers and the managers to use and understand the analytical tools/data

Skills

TECHNICAL SKILLS

  • Web Analytics/Business Intelligence Tools:
    Google Analytics, Omniture (Site Catalyst, Discover, Insight),Microsoft BI, Tableau HTML, CSS, Java Script, T
    SQL, PL/SQL, UNIX Scripting
  • Operating Systems:
    Windows 98/ME/2000/NT/XP/2003/2008, 2010, 2012, MS DOS, Linux, IIS 5, 6
  • Project Management/ Database Design:
    Microsoft Office 2003, 2007, 2010, 2013, Microsoft Visio
  • MS: SQL Server 2000/2005/2008/2008 R2/2012, 2014, Teradata, MySQL, Oracle 9i, 10g/11g, DB2, MS Access
  • Database Management Tools:
    SQL Query Analyzer, SQL Profiler, SQL Server Activity Monitor, SQL Server Logs, Toad for Oracle
  • Agile:
    Scrum, Waterfall, UML

Timeline

Analytics & Reporting Specialist

CenturyLink
01.2023 - Current

Sr. Digital Analytics Specialist

Coveo Info Solutions
08.2018 - 07.2022

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Pramod Raj