Results-driven marketing professional with proven expertise in digital strategy, SEO, content creation, and analytics. Strong focus on team collaboration and achieving impactful results. Adaptable to changing needs, consistently delivering high-performance campaigns. Known for leadership, innovative thinking, and strategic mindset.
Overview
12
12
years of professional experience
Work History
Digital Marketing Director
Rebel Green and Sister Brands
03.2025 - Current
Developed and executed comprehensive digital marketing strategies across multiple channels to enhance brand visibility.
Led cross-functional teams in launching integrated campaigns that increased customer engagement and loyalty.
Analyzed market trends and consumer behavior to inform data-driven decisions and optimize marketing efforts.
Oversaw budget allocation for digital initiatives, ensuring effective resource utilization and ROI maximization.
Mentored junior team members, fostering skill development and encouraging innovative thinking in campaign execution.
Established partnerships with influencers to expand reach and strengthen brand presence in target markets.
Enhanced customer engagement through targeted social media campaigns and content creation.
Fostered strong relationships with external agencies, vendors, and partners to ensure successful collaboration on joint projects.
Photographer and Graphic Design Artist
Perilloux Photography and Art
01.2014 - Current
Captured high-quality images for diverse projects, ensuring client specifications and artistic vision were met.
Collaborated with clients to understand their needs, enhancing customer satisfaction through tailored photography services.
Developed and implemented creative concepts for photoshoots, resulting in visually compelling storytelling aligned with brand identity.
Utilized advanced editing software to refine images, maintaining consistency across various projects while adhering to deadlines.
Managed multiple projects simultaneously by prioritizing deadlines and maintaining excellent organization.
Marketing Director
California Closets
08.2020 - Current
Built strong relationships with industry professionals.
Developed comprehensive marketing plans in alignment with overall business goals and objectives.
Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
Created content and promotional materials to drive engagement and conversions.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Wrote and Designed all California Closets articles in the Portland Monthly Magazine, ensuring cohesive storytelling and engaging visual presentation.
Human Resources Coordinator
California Closets
07.2020 - Current
Maintained human resources information system and kept employee files up to date and accurate.
Conducted new employee onboarding and provided ongoing orientation training.
Supported HR functions with emphasis on record keeping, data entry, and general HR tasks.
Completed background and reference checks to facilitate hiring and onboarding of employees.