Summary
Overview
Work History
Education
Skills
Certification
Languages
Affiliations
Work Preference
Work Availability
Timeline
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Peagh Ghazvinian

Peagh Ghazvinian

Atlanta GA,Georgia

Summary

Innovative Brand Strategist with experience in conceptualizing and implementing compelling brand strategies. Strong skills in market research, trend analysis, and consumer behavior understanding. Noted for creative problem-solving abilities and strategic planning leading to significant brand growth. Demonstrated success in fostering collaborative relationships with cross-functional teams to drive organizational goals.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Product Analyst Intern

Buds Technology
Atlanta, GA
08.2023 - 07.2024
  • Monitored customer satisfaction metrics such as Net Promoter Score and Customer Effort Score.
  • Reviewed competitor products and industry trends to inform product development decisions.
  • Assisted in designing experiments to evaluate new features or changes to existing ones.
  • Developed surveys to collect user feedback on product features.
  • Analyzed customer segmentation data to inform marketing strategies related to the product.

Graduate Research Assistant

Georgia State
Atlanta, GA
08.2023 - 07.2024
  • Provided guidance to undergraduate students working on independent projects related to the main research focus.
  • Participated in weekly lab meetings to discuss ongoing work within the lab group setting.
  • Oversaw students in group settings and offered academic guidance.

Brand Strategist

VAND international
Paris, France
01.2021 - 12.2022
  • Organized focus groups and surveys to gather consumer insights into product features and benefits desired by customers.
  • Analyzed customer feedback and insights to create an actionable plan for the organization's growth.
  • Optimized digital marketing campaigns through A and B testing tactics for maximum ROI impact.
  • Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
  • Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies.

Education

Master of Science - Marketing

Georgia State University
Atlanta, GA
07-2024

Bachelor of Science - Finance

Tehran University
Iran
08-2022

Skills

  • Market Research Tools like Nielsen, Simmons
  • Data Analysis tools like Google Analytics, Tableau, Excel
  • CRM tools Salesforce, HubSpot
  • SEO/SEM Tools like Google Ads
  • Social Media Analytics tools like Hootsuite,Talkwalker
  • Project Management Software tools like Asana, Trello
  • UX/UI Design: Figma

Certification

  • Digital Media and Marketing Strategies
  • Google UX Design
  • Google Analytics
  • Talkwalker
  • Hootsuite



Languages

Persian
Native/ Bilingual
Turkish
Professional
Arabic
Limited

Affiliations

Projects

  • KELKIN
    Led a project supporting Afghan girls by teaching graphic design skills, successfully training over 300 girls, and contributing to their employability.
  • One Color Award
    Managed the One Color Award project, coordinating with judges and participants globally. Resulted in thepublication of a book on Amazon, achieving commendable 4.5-star rating

Work Preference

Work Type

Full Time

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Product Analyst Intern

Buds Technology
08.2023 - 07.2024

Graduate Research Assistant

Georgia State
08.2023 - 07.2024

Brand Strategist

VAND international
01.2021 - 12.2022

Master of Science - Marketing

Georgia State University

Bachelor of Science - Finance

Tehran University

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Peagh Ghazvinian