PEARL FAFA BANSAH

Experienced university lecturer with a strong academic and teaching background. Skilled in managing degree and diploma programs, with a proven track record of 11 years of excellence in teaching. Focus on fostering students' critical skills and significantly improving their performance. Comfortable in all teaching environments, possessing a wide range of transferable skills, organizational expertise, and administrative proficiency. Research interests include SMEs marketing, tourism marketing, customer experience, marketing strategy, customer service, international marketing, and teaching and learning experiences.

• Redesigned the Marketing curriculum for re-accreditation.
• Appointed a member of executive committee of senate.
• A member of senate (Academic Board) of the University College.
• Was instrumental in the formation of marketing students’ association of the institution.
• Worked as a project member for high Value customer (HVC) at the call center: designed & documented the HVC process at Vodafone GH.
• Worked as a project member for corporate/email unit at the call center: designed, documented & trained representatives of this unit.
• Successfully coordinated Voice of the Customer (VOC) among all customer touch points in Vodafone GH.
• Associate member of chartered institute of marketing.
• Acted as the head of the Front Office call center for one month.
• Facilitated in a training program for Ghana Telecom (Vodafone) across the country.

• On the Rise of Social Media Influencer Marketing: A Systematic Literature Review and Future Research Agenda, Bansah, P.F., Gaffar, V., Disman, H., & Yeliawati, A.K., 2023, Image Journal
• The Power of Green Influencers: Leveraging social media for Environmental Sustainability, Bansah, P.F., Gaffar, V., Disman, H., & Yeliawati, A.K., 2023, Conference proceedings: GCBME
• Responsible Consumption Behaviour, Crucial Goals for sustainable Development: A systematic Review and future Research Prospects, Gunawan, A.I., Gaffar, V., Bansah, P.F., 2023, International Journal of Applied business (IJABR)
• Analysis of poor patronage of Tourism destinations in the Volta Region of Ghana, Bansah-Kagambega, P.F., 2019, International Journal of Economics, Commerce and Management, Vol.VII, Issue 12, pg 347-359
• Analysis of Electronic Banking and customer loyalty in Ghana, Dzogbede, O.E., & Bansah, P.F., 2015, The EPUC Journal, 1, 1, 41-57
• The effect of branding on consumer buying behaviour among textile Ghana fabric users in the Ho Municipality of Ghana, Bansah, P.F., Dabi, M., Dzovakpor, S.A.E & Nwodo, H., 2015, European Journal of Business and Management, 7, 26, 2222-1905 (paper), 2222-2839 (online)
• Empirical Evaluation of the use of cell phones and customer loyalty in Small and Medium Scale Enterprises in Ghana, Dzogbede, O.E., Bansah-Kagambega, P.F., Adzido, R.Y.N., & Kamassah, V., 2015, International Journal of Economics, Commerce and management, 2348-0386, Vol III, Issue 9

• Effect of influencer marketing strategy on consumer behaviour in fast moving consumer goods firms in Ghana, Bansah, P.F., Gaffar, V., Disman, H., & Yeliawati, A.K., 2023, ASEAN Marketing Journal (AMJ)
• Unraveling Green Consumer Behaviour: A systemic Literature Review, Bansah, P.F., Gaffar, V., Disman, H., & Yeliawati, A.K., 2023, The International Journal of Applied business (TIJAB)
• Online environmental influencers and pro-environmental purchase intentions: examining the interplay of green brand attitude and green brand associations in Green Fast-Moving Consumer Goods,Bansah, P.F., Gaffar, V., Disman,H., & Yeliawati,A.K., 2023, International Journal of Business Forecasting and Marketing Intelligence
• Exploring the Reasons of Indonesian Young Adult Consumers Toward Sustainably- Packaged Food & Beverages Product, Arie Indra Gunawan, Fatya Alty Amalia, Muhamad Ramadhan, Bansah Pearl Fafa, 2023, Journal of Marketing Innovation

• Mapping the Green Trail: Navigating Sustainable Consumer Behaviour through VOSviewer, Bansah, P.F., Gaffar, V., Disman, H., & Yeliawati, A.K., 2023, World Review of Science, Technology and Sustainable Development
• Determinants of Impulse Buying Behaviour amongst Supermarket Consumers in Ghana, Bansah, P.F., Gaffar, V., Disman, H., & Yeliawati, A.K., 2023, Organum: Jurnal Saintifik Manajemen dan Akuntansi

• Watching Football
• Playing puzzles

• GCBME (the 8th global conference on business management and entrepreneurship), 08/08/2023
• Workshop on research & publication for Master and Doctoral school, University of South Africa, Oceanic Resort, 07/17/2017 - 07/21/2017
• Workshop on Teaching and Learning in Higher Education, WABER professional Education, UHAS, 03/21/2016 - 03/23/2016
• 1st National Food Hygiene & Sanitation Conference, Ho Polytechnic, G.M Afeti Auditorium, 09/29/2015 - 09/30/2015
• Workshop on co-teaching as collaborative practice for academic staff, EPUC, 09/2014
• Workshop on strategic planning, EPUC, 07/2014
• Seminar on Blended learning, EPUC, 06/2014
• Workshop on Teaching and Assessment, UCC, 02/2014
• Workshop on setting of examination questions & lecture delivery, 11/2013