Jesse Pearson

Prompt engineering isn't just telling an AI what to do-it's translating intent into architecture. I craft personalities, tone frameworks, and modular instruction sets for large language models, building the scaffolding that helps them respond in-character, on-topic, and usefully. That means understanding the limits of the model and the expectations of the end user. It's a little like writing documentation, a little like designing a scene partner, and a lot like knowing when to give the system room to breathe.

I work across fiction and function, myth and marketing-wherever language needs to carry weight. Some days it's a newsletter or landing page that makes someone click. Other days it's a branching narrative that brings a quiet moment to life, or a character sheet that reads like someone you've known for years. And then there are the prompts-part blueprint, part conjuring spell-written not for people, exactly, but for the systems that serve them.

I work in words, but the medium changes. I've helped brands rediscover their voice, built story engines for games, and written characters who feel more like people than placeholders. I design lore as infrastructure, not just color. I make sure that what's said matches what's meant.

It's not about being verbose (though I can be, when the rhythm calls for it). It's about choosing the right form for the message, and the right medium for the moment. A single sentence on a website can carry more meaning than a paragraph in a book, if it's shaped just right. I like writing that works-not just technically, but emotionally. Writing that helps: the reader, the client, the system trying to understand what you meant to say.

Pearson Expressions was my digital strategy studio for weird and wonderful small business owners-especially neurodivergent folks trying to make the internet work for them, not the other way around.

I designed systems that respected how each person worked best, from custom WordPress sites and client onboarding flows to SEO-rich copy that didn't sound like a robot wrote it. I handled content strategy, UX consulting, site builds, redesigns, audits, email automations, and analytics-basically, if it connected to the internet, I touched it.

A big part of the job was helping clients untangle themselves from tools that didn't serve them. I matched people with tech stacks that made sense for their goals and attention spans, not just trends.

It was never just about clean code or traffic spikes-it was about autonomy, sustainability, and building digital spaces people could actually live in.

Promoted into RMT role managing store-level operations and supporting district-level initiatives. Led hiring, training, scheduling, and performance audits. Developed new training workflows adopted district-wide. Oversaw P&L reports, compliance audits, and policy implementation. Balanced administrative load with floor leadership and direct customer service. Recognized for team development and adaptability.

Took over and revitalized a struggling bar into a profitable cultural hub known for international beers, community events, and live entertainment. Rebuilt vendor relationships, negotiated international imports, and reintroduced food service. Created marketing campaigns, sponsored local organizations, and managed all legal, staffing, and financial operations. Ran creative direction and event programming.

Taught ESL classes to K-12 students with a focus on conversational fluency and cultural context. Developed and donated an interactive educational video game used by the district, integrating vocabulary learning with gameplay. Wrote and recorded televised English lessons broadcast locally. Produced custom curricula, classroom materials, and scripts for televised and digital use.

Worked as a cross-functional operations lead supporting multiple departments across a regional office. Created and analyzed sales reports, managed interdepartmental coordination, and helped organize large-scale conventions and vendor events. Provided direct support to executive leadership, including expense reporting, logistics, and documentation. Trusted with high-level visibility into company workflows. Developed effective improvement plans in alignment with goals and specifications.

Oversaw daily retail operations, staffing, and inventory at a high-traffic location. Created training manuals that were adopted regionally. Responsible for hiring, onboarding, performance reviews, and sales reports. Balanced leadership duties with hands-on customer service, including fine jewelry and body jewelry sales.

Provided expert recommendations across fiction and nonfiction categories, supporting deep customer engagement. Coordinated author events, community programming, and school partnerships. Recognized for literary knowledge and event support. Contributed to store layout planning and seasonal promotions.

Led the Kodak Photo Center and took on Interim Assistant Manager responsibilities, including staff supervision, scheduling, and store operations. Provided high-level customer service, trained staff, and contributed to visual merchandising and seasonal planning. Assisted in loss prevention and compliance tasks.

Worked in a high-volume bookstore with a focus on literary recommendations, rotating stock, and deep catalog knowledge. Supported customer service efforts with curated reading lists, genre guidance, and seasonal promotions. Responsible for full shelf resets and visual merchandising.