Summary
Education
Skills
Work History
Timeline
Generic
Pedro  Cazares

Pedro Cazares

Sales/ Marketing Professional
Napa,CA

Summary

Results-driven sales professional with 8+ years of experience in closing online and in-person sales. Expertise in digital lead generation and CRM follow-up systems. Proven track record of converting leads into revenue and expanding networks to enhance brand awareness.

Education

Napa Valley College
Napa, CA

Skills

Marketing & Analytics: Meta ads, email and sms marketing, A/B testing and lead nurturing

Sales & CRM: CRM workflows, lead qualification, pipeline management, online negotiation, automations, sales closing

Tools & Collaboration: Meta Business Suite, Slack, Elead CRM, GoHighLevel, Zapier, Zoom, Webflow and Focus CRM

Languages: Fluent in Spanish

Work History

Internet Sales Manager

Allstar Hyundai
Pittsburg, CA
06.2025 - Current

Implemented an online sales strategy and
lead-routing process, cutting response time to
under 5 minutes, and boosted the close rate from
6% to 10%.

Negotiate Internet sales and financing products,
increasing average gross profit per unit by $1,500.

Drive business into the dealership from all available
forms of communication, and reduce missed leads
by 20%.

Internet Sales/Digital Marketing Manager

Platinum Motors
Martinez , CA
11.2024 - 06.2025

Designed and executed CRM automation workflows
that improved lead-to-appointment conversion
from 10% to 25%.

Launched Meta ad campaigns and email nurture
campaigns that generated 25 sales in 90 days.

Built email marketing sequences for lead nurturing,
improving appointment booking rates, and
retention.

Trained sales staff on CRM best practices and lead
management, increasing follow-up compliance by
40%.

Internet Sales Manager

Hilltop Ford Kia
Richmond, CA
11.2022 - 10.2024

Managed internet lead pipeline, maintaining a
consistent 10-12% online closing ratio through fast
response and personalized outreach.

Supported sales team members to drive growth
and development in order to meet goals.

Monitored and reported on lead performance
metrics to optimize response strategies.

Sales & Leasing Consultant

Kastner Honda
Napa, CA
08.2021 - 11.2022

Streamlined finance process coordination during
high-volume periods, improving delivery times and
customer satisfaction scores.

Achieved 90-100% of monthly sales goals through
proactive email outreach and digital lead
engagement.

Sales & Leasing Consultant

Napa Ford Lincoln
Napa, CA
03.2016 - 07.2021

Managed the full sales cycle from lead qualification
to closing, maintaining a 50% in-showroom
conversion rate.

Assisted in closing complex deals for team
members, contributing to consistent monthly quota
attainment.

Built a repeat client base through personalized
follow-up strategies and digital engagement.

Timeline

Internet Sales Manager

Allstar Hyundai
06.2025 - Current

Internet Sales/Digital Marketing Manager

Platinum Motors
11.2024 - 06.2025

Internet Sales Manager

Hilltop Ford Kia
11.2022 - 10.2024

Sales & Leasing Consultant

Kastner Honda
08.2021 - 11.2022

Sales & Leasing Consultant

Napa Ford Lincoln
03.2016 - 07.2021

Napa Valley College
Pedro CazaresSales/ Marketing Professional
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