PEDRO COLORADO MARTÍNEZ DE ESCOBAR

Seasoned Director with background in strategic planning, team leadership, and performance optimization. Known for driving company growth by developing efficient operational strategies and fostering professional relationships. Demonstrated abilities in problem solving, decision making, and communication skills to influence key stakeholders. Proven record of delivering innovative solutions and achieving organizational goals.

• Spanish: Native
• English: Fluent

• Ferragamo: Boost women share increase from 29% to 33% vs LY through marketing actions
• Ferragamo:27M USD in EMV Value +43 vs LY (68 LATAM Tier 1 Media Covers in a year)
• Ferragamo: Increase on 16% VIC clients 32% Top Spenders vs LY
• Ferragamo: +12% on acquired clients
• Acritus: Driven the new brand identities of corporate portfolio(Zingara, Capa de Ozono and Dorothy Gaynor) impacting, POS, packaging and communication, with a result 8% in revenues vs. previous year same stores.
  Acritus: Pop Star Belinda endorsement campaign, a strategy with a displacement of more 60Kpair of shoes and restocks of 20% of the collection, accompanied by an advertising campaign with more
  of 300 outdoor spaces in Mexico City and 200 more in main cities of Mexico, having increases in digital metrics of up to 156%.
• Dockers: Launched "Wear the Pants" campaign in Mexico, which was the most successful launch around the globe with results of 11% sales increase vs LY
• Dockers: Introduction of Dockers digital platforms in Mexico (website refresh, Facebook, Twitter) Getting a perfect interaction with younger consumers around 25-35.
• Dockers: Latinamerica alignment on the marketing executions through global strategies, and leverage to local markets during 2011 resulting in a sales increase of around 9% vs 2010.
• Teran: Strategies development focused on introducing a new Pedigree's premium brand, "Perfect Fit," and executed product sampling in parks for dog-owners during 6 months which resulted in exceeding the sales forecast by 9%.
• Teran: Bayer "Pastilla de la Y "(female contraceptive) free music concert with more than 2000 online registers with product sampling of around 3200 pieces. This event increased brand position +2%, brand favoritism 4% and purchase intention8%
• Teran: Develop of the digital platform for Distroller brand and the creation of the new shop-in-shop concept for wholesale accounts.