Pedro del Valle

Developed and launched 6+ product types with 40+ unique designs, overseeing product development, branding, and marketing from concept to market

• Managed the full product lifecycle, including market research, pricing strategies, and distribution, serving 1,000+ customers across two countries while prioritizing customer satisfaction and retention
• Led SEO-driven marketing initiatives, achieving a 6.4% ad conversion rate and increasing search visibility through optimized metadata and strategic product descriptions
• Designed and optimized digital content, including social media campaigns, email marketing, and product descriptions, driving engagement and boosting sales
• Built and maintained strong relationships with domestic and international manufacturers, ensuring creative control and delivering unique, high-quality product offerings
• Developed strategic business collaborations, expanding market reach and increasing revenue opportunities through partnerships
• Engineered cost-saving packaging solutions, sourcing materials and leveraging laser cutting and in-house printing, reducing packaging costs by over 50%
• Provided exceptional customer service, promptly addressing inquiries, resolving concerns, and maintaining a high customer satisfaction rate
• Identified and targeted key markets, including pop culture conventions and stein & stoneware collectors, driving successful product launches and increasing brand visibility
• Implemented streamlined operational processes, optimizing production, logistics, and inventory management to enhance efficiency and scalability

• Managed multiple projects simultaneously, ensuring on-time completion and adherence to budget constraints
• Collaborated with domestic and international manufacturers, operations leaders, and sales teams to streamline production details and optimize efficiency
• Provided technical expertise in product design, enhancing functionality, user experience, and overall marketability
• Coordinated closely with sales, operations, and manufacturers to ensure high-quality production and timely product launches
• Conducted competitor analysis, identifying industry trends and cost-effective improvements to strengthen product positioning
• Implemented quality control measures throughout the product development lifecycle, reducing defects and minimizing returns
• Negotiated favorable pricing agreements with suppliers and manufacturers, lowering raw material costs and improving profit margins
• Reviewed and assessed product updates to ensure compliance with company quality standards and brand guidelines, contributing to high customer satisfaction.

• Assisted with teaching lab lessons, providing hands-on guidance to students in microbiology techniques
• Proved successful working within tight deadlines and fast-paced atmosphere
• Performed accurate dilutions, plating, and microbial counts, ensuring precise and reliable data generation for testing purposes.
• Effectively communicated project progress through detailed reports and presentations to supervisors and team members
• Maintained and calibrated laboratory equipment, following strict procedural standards to ensure operational efficiency
• Set up and managed 'unknown' bacteria project for students while also providing instruction and guidance
• Managed data organization and inventory tracking, ensuring lab materials were stocked and readily available
• Assisted with educational content to support microbiology coursework and enhance student learning
• Maintained laboratory equipment, following strict procedural standards.

• Adjusted and modified orthotics based on patient fitting appointments, ensuring optimal comfort and functionality
• Assisted in the construction and production of custom-fit orthotics, adhering to precise specifications for each patient
• Worked under tight deadlines, meeting quick turnaround requirements while maintaining quality standards
• Provided troubleshooting support for complex cases, leveraging past experience to assist colleagues in resolving design and fit challenges
• Managed workflow efficiency, tracking multiple projects simultaneously to ensure timely completion
• Streamlined production processes by organizing and maintaining a clean, efficient workspace
• Coordinated with patients, colleagues, and internal teams to maintain production schedules and ensure seamless operations
• Ensured regulatory compliance by staying current with industry advancements, guidelines, and best practices
• Demonstrated professionalism in all patient and team interactions, contributing to a positive clinic reputation

• Designed and executed property renovations, enhancing aesthetic appeal and market value
• Managed tenant relations, addressing complaints promptly and coordinating necessary repairs or maintenance services
• Conducted real estate market research, identifying potential rental properties and contributing to marketing strategies
• Photographed and listed properties online, optimizing visibility and engagement
• Developed and managed property listings, ensuring accurate and compelling descriptions to attract prospective tenants
• Coordinated cross-functional teams, overseeing renovation and leasing projects to ensure smooth execution
• Maintained detailed records of tenant correspondence, leases, and property management activities for compliance and organization

• GSU President’s & Dean’s List – Recognized for academic excellence
• Ronald E. McNair Scholar – Selected for prestigious research program supporting underrepresented students in academia
• 2nd Place, Psychology Undergraduate Research Conference (PURC) – Awarded for outstanding research presentation
• Research Assistant, Child Development Lab – Contributed to the development of research studies that remain in use by the department
• Coauthor of a Published Scholarly Article – Published research in an academic journal, demonstrating strong analytical and writing skills
• Minor in Studio Arts – Specialized in creativity and visual design, integrating artistic expertise into professional work
• Marketing Chair, Georgia State Sculpture Club – Designed marketing materials, supply strategies, and vendor coordination for events, including the annual Iron Pour festival