Summary
Overview
Work History
Education
Skills
Languages
Timeline
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PEDRO RAMOS, RN BSN MBA

Fort Lauderdale,FL

Summary

Award-winning sales executive/consultant with 20+ years transforming businesses by aligning people, processes, and platforms. Highly skilled in leading sales teams or achieving results as a solo contributor. National level experience in managing departments with complex cross-functional projects with specific expertise in building strategic partnerships to propel and optimize results. Drive innovation and execution, owning national sales initiatives. Visionary, team builder and business owner who thrives in complexity, finding creative ways to add value in the face of changing needs. Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.

Overview

16
16
years of professional experience

Work History

MANAGING DIRECTOR OF MARKETING, CORE PRODUCTS & GROWTH

ChenMed
05.2021 - Current
  • Drive strategy for 42-member marketing team and lead marketing operations, digital, content, and creative services to support enterprise marketing needs for value-based care provider, including talent acquisition and physician recruitment
  • Own marketing growth, channel and retention strategy, lifecycle marketing, and campaign execution for nationwide core brands, aligning sales, marketing, operations, and IT, and building efficiencies across channels (DTC, carrier direct, field, broker, and eBroker)
  • Oversee 25 FMO/12 Health Plan partnerships nationally
  • Train all Center Dyads, Divisional Presidents, PCPs, Directors of Growth, and Membership Growth Consultants on importance of optimizing the broker channel to increase patient membership
  • Responsible for all inbound/outbound lead generation oversight
  • Recruited 657 new broker agents within first 90 days of employment, increasing membership by over 1000 new member acquisitions
  • Created the Physician Agent Liaison program
  • Team member of the Sales Transformation team, identifying opportunities for physician acquisition opportunities.

SR. DIRECTOR OF ENTERPRISE MARKETING & DIGITAL STRATEGY

Centene (Wellcare)
06.2018 - 04.2020
  • Owned strategy, creative development, implementation, and optimization of Medicare Advantage, Part D and Medicaid marketing plans and enterprise social media strategy
  • Managed renaming, rebranding, positioning, and new marketing strategy for Collaborative Health Systems (ACOs and other value-based care organizations)
  • Created, packaged, and positioned clinical and non-clinical opioid use disorder program
  • Responsible for provider marketing and sales integration activity for over 4000 RTS independent brokers and downline agencies within Medicare advantage high value providers
  • Created PAL (Provider Agent Liaison) role, including all compliance documentation, all go to market strategies and playbook
  • Built new provider marketing and community marketing platform within FMO division (Carefree)
  • Manage and oversee multiple carrier partner relationships nationally
  • Recruited 4 national provider groups with over 300 locations, across 19 states designed to generate more revenues and improve member outcomes
  • Execute and lead all broker recruitment activities through provider channel segment
  • Align providers with CVS Medicare resource center program across 7 markets.

SR. VP OF INTEGRATED MARKETING, COMM., & BRAND

Fulton Financial Corporation
12.2014 - 05.2018
  • Oversaw branding and marcom strategy and execution, including lead generation and conversion campaigns for personal, small business, commercial, investments, and mortgage
  • Drove online/offline performance through digital marketing (SEM, SEO, PPC, programmatic, and retargeting), DRTV, direct mail, and traditional media (OOH, radio, and TV)
  • Managed and developed 20 direct/indirect reports, reporting to data-driven CMO and working closely with president, CEO, and executive team
  • Leads a sales team of 13 account executives to increase referrals and admissions to the organization
  • Manages relationships with large MSO providers, Physician networks, and Medicare Advantage clinic models
  • Oversee health plan alliances (Humana, Aetna, Well Care, CarePlus, UnitedHealth Care, HealthSun, and Simply)
  • Develop and oversee all marketing initiatives and go to market strategies, including advertising and media
  • Achieved highest census in 3 ½ years within 120 days.

DIGITAL MANAGEMENT CONSULTANT

Aetna (through Rose International)
08.2014 - 12.2014
  • Led ~150-member cross-functional team in eleventh-hour implementation of Medicare annual enrollment public website, including content development, legal and compliance approvals, and best practices, processes, and procedures, delivering complex project in 2 months that normally took 6 months.

DIRECTOR OF MARKETING

Avalere Health
05.2014 - 08.2014
  • Developed marketing strategy and campaigns for health plan and provider targets
  • Owned CRM, marketing automation, website, public relations, and agency relationships.

DIRECTOR OF INTEGRATED MARKETING

Aetna (Coventry Health Care, Inc.)
11.2007 - 05.2014

Education

Master of Business Administration -

Florida International University

Bachelor of Science Nursing -

Western Connecticut State University

215 License in Life, Health, and Variable Annuities -

Sommelier -

Sommelier Society of America

Skills

  • Consumer Goods
  • Value-Based Care
  • Medicaid & Medicare
  • Individual Health Insurance
  • Health Plan Management
  • Pharmaceutical
  • Hospitality
  • DTC
  • B2B
  • B2B2C
  • Sales Leadership
  • Mentoring and Training
  • Recruitment Strategies
  • Team Collaboration

Languages

English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working

Timeline

MANAGING DIRECTOR OF MARKETING, CORE PRODUCTS & GROWTH

ChenMed
05.2021 - Current

SR. DIRECTOR OF ENTERPRISE MARKETING & DIGITAL STRATEGY

Centene (Wellcare)
06.2018 - 04.2020

SR. VP OF INTEGRATED MARKETING, COMM., & BRAND

Fulton Financial Corporation
12.2014 - 05.2018

DIGITAL MANAGEMENT CONSULTANT

Aetna (through Rose International)
08.2014 - 12.2014

DIRECTOR OF MARKETING

Avalere Health
05.2014 - 08.2014

DIRECTOR OF INTEGRATED MARKETING

Aetna (Coventry Health Care, Inc.)
11.2007 - 05.2014

Master of Business Administration -

Florida International University

Bachelor of Science Nursing -

Western Connecticut State University

215 License in Life, Health, and Variable Annuities -

Sommelier -

Sommelier Society of America

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PEDRO RAMOS, RN BSN MBA