Pedro J. Colon
Coral Gables,FL
Summary
Sales Executive and Business Development Manager
Highly organized and accomplished Sales Executive well-versed in monitoring market conditions and industry changes to promote product or service options to customers. Gifted in building connections, demonstrating products and maintaining consistent sales. Persuasive negotiator with forward-thinking and performance-oriented nature. Ability to sell services and products B2CB2B and can sell vision and ideas to sales teams.
Seasoned digital marketeer and experienced in running Google and Facebook paid health insurance ads since 2013. Skilled at integrating leads with the sales process and sales systems to track and manage cost per acquisitions and sales conversions.
Possess successful personal traits that help win in sales and business. Some of these traits consist of high empathy, high ego, strong competitive personality, highly communicative, unwavering desire to succeed, disciplined, consistent, persistent and a positive mental attitude.
Overview
24
24
years of professional experience
Work History
Co-Founder/ Sales Executive
Selecta Insider Digital Marketing
Coral Gables, FL
01.2018 - Current
- Created Stress Free Health Options insure-tech and health-tech online platform that makes finding and buying health and life insurance easy and affordable for online consumers
- This digital brand generated medicare and self employed health insurance inbound calls and leads through paid advertising on Google Ads, Facebook and Instagram Ad Center
- Built Spanish version of Stress Free Health Options and named it Claro Seguro Medico to reach Hispanic consumers in US
- Sold enterprise accounts to publicly traded companies such as Select Quote, and Go-Health, generated $1,200,000 in sales
- Developed, trained and managed Tier 1 virtual call center in Venezuela with 15 representatives in order to respond to all incoming calls and lead forms, built and integrated systems.
- Drove implementation of new market expansion to propel business forward and adapt to market changes
- Directed market expansions to propel business forward, meet changing customer needs
- Conducted target market research to discover customer needs and analyze competitor trends
- Established team of motivated and highly skilled employees to help run business
- Formed senior leadership team through rigorous interviews and extensive candidate research
- Currently in process of selling assets to larger IMO (insurance marketing organization)
Sales Director / Managing Member
Access Health Insurance, LLC
Boca Raton, FL
01.2008 - 01.2018
- Developed streamline process for interviewing, hiring, firing & training salesforce. Hired, trained and built high-performing team of sales representatives
- Exceeded sales goals through effective time management and resource allocations.
- Implemented and oversaw sales reports that illustrated contact ratios, closing ratios and overall sales performance and tracked corporate and sales force goals
- Designed lead management system that increased contact ratio of leads by 30% resulting in maximization of marketing budget and increased sales
- Created and implemented sales scripts and training manual for insurance sales force resulting in 25% higher sales force retention
- Created quarterly sales growth matrix in alignment with marketing budget of $500k + that resulted in increased sales and profit of 25% at end of Q4
- Optimized operational procedures that streamlined sales process by unifying sales and customer service resulting in 20% higher issue ratio of insurance policies and reducing chargeback and cancellation ratio of policyholders. This resulted in 80%+ retention rate and increased profits by 10%
- Analyzed, tracked and cross-referenced P&L statements and corporate balance sheets with quarterly growth matrix to track results and goals. Reported and presented results to managing members and investors during board meetings.
- Boosted profits through effective supervision of entire sales department
- Utilized consumer trends to shape sales approaches
Sales Director & VP Business Development
Beama Life, Corp
Piscataway, NJ
01.2011 - 01.2013
- Identified weak points in sales process, sales training, sales tracking, sales presentations, sales culture, sales associates and sales personnel recruiting process
- Implemented training manuals and streamlined sales process within 2 weeks of arrival for sales associates to follow during sales cycle which led to 25% higher sales and 75% sales force retention
- Developed process for interviewing, hiring, firing & training sales force in order to meet quarterly quota
- Executed daily and weekly sales meetings that ensured sales force of 15+ sales reps stayed motivated and on track to meet personal and corporate goals
- Created schedule for agents and underwriting processing to increase productivity in alignment with industry trend analysis of peak hours for sales
- Schedule also provided easy flow of traffic sales from sales to processing and underwriting department This resulted in immediate increase in sales of 25% and decreased sales cycle time by 2+ weeks, which allowed faster paid commissions to company and sales associates
- Designed and developed 4 Week Transformational Training Program which facilitated new sales representatives to transition into sales process and begin producing revenues to company within 3 weeks of their start date.
- Developed pipeline utilization strategies and penetration processes to increase overall profitability by 40%
- Revitalized sales and marketing programs while achieving $750,000 in profits
Sales Representative
Cinergy Health, Inc
Aventura, FL
01.2007 - 01.2008
- Top 10 out of 100+ sales agents…averaged 25 health sales per week-earning $150K year
- Exceeded company quota resulting in company key sales executive earning #1 salesmanship awards and bonuses
- Expanded personal sales skills and knowledge to sales force
- Developed process and training program teaching sales representatives “one call close” approach resulting in quicker sales cycle and 10% increase in sales
- Created sales script and method to cross sell life insurance and bundle other insurance products during sale resulting in doubling profits per sold unit and higher client retention.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
- Trained and mentored new sales representatives
Financial Advisor
AXA Advisors
Miami, FL
01.2004 - 01.2007
- Specialized in Advising clients on Risk management, asset management and transfer management
- Became firm’s specialist and dedicated member for individual and group health insurance to clients. Managed over 100 outbound dials per day.
- Advised individuals and institutional clients on current portfolio performance and developed customized investment, risk management and financial planning strategy
- Acquired new accounts by prospecting in chamber of commerce events, personal contacts and cold calls to business owners increased sales by 10%
- Conducted financial planning seminars to small and large organizations, consequential quantifying prospects and new sales opportunities.
Logistics Specialist
United States Navy
San Diego, CA
01.1999 - 04.2003
- Search and Rescue Swimmer PO3
- Provided supervisory and administrative direction to workforce of 90+
- Worked with Supply and Disbursement officer on cost control initiatives to eliminate waste, increase efficiency ultimately increasing profits of ships store
- Implemented sales procedures to increase Morale & Welfare monetary fund’s resulting in first class port events for crew members
- Honorable discharge with four years of service earning Navy achievement Medal, Good Conduct Medal, and Battle Efficient Medal.
- Worked effectively in fast-paced environments
- Volunteered at local community organizations, providing assistance with day-to-day operations
- Proven ability to learn quickly and adapt to new situations
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
- Acted as team leader in group projects, delegating tasks and providing feedback
- Developed systems for organizing reports and records to drive integrity.
- Used in-house tracking system to schedule shipments of goods to customer warehouses.
Education
Some College (No Degree) - Business Administration and Marketing
American Intercontinental University
Weston, FLSkills
- Goals and Performance
- Lead Generation
- Sales Presentation
- Sales Expertise
- Interpersonal and Written Communication
- Persuasive Selling
- Sales Team Leadership
- Sales Performance Analysis
- Operational Efficiency
- Executive sales strategies
- Executive presentations
- Financial Product Sales
- Sales processes
- Sales Reporting
- Sales tracking
Profesional Musician (Percussion, Piano and saxophone)
I enjoy playing Jazz, Latin Jazz, Rock and Classical Pop music on my off time. I am hired by local bands to sit in at concerts, weddings and restaurant venues and also play as a studio musician for hire.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Co-Founder/ Sales Executive
Selecta Insider Digital Marketing
01.2018 - Current
Sales Director & VP Business Development
Beama Life, Corp
01.2011 - 01.2013
Sales Director / Managing Member
Access Health Insurance, LLC
01.2008 - 01.2018
Sales Representative
Cinergy Health, Inc
01.2007 - 01.2008
Financial Advisor
AXA Advisors
01.2004 - 01.2007
Logistics Specialist
United States Navy
01.1999 - 04.2003
Some College (No Degree) - Business Administration and Marketing
American Intercontinental University
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