Pegah Nazmehr
San Francisco,CA
Summary
Results-driven marketing leader with a proven track record of developing and executing innovative marketing campaigns that drive brand growth and customer engagement. Experienced in both digital and non-personal promotion marketing, with expertise in multi-channel campaigns and content development. Skilled at leading cross-functional teams and collaborating with agencies to deliver compliant, high-impact promotional initiatives. Adept at leveraging data-driven insights to optimize marketing efforts and enhance performance.
Overview
10
10
years of professional experience
Work History
Marketing Manager, Ophthalmology Marketing
Genentech
06.2022 - Current
- Spearheaded digital strategy and execution for critical patient initiatives, leading key projects to increase engagement for VABYSMO
- Managed multiple digital platforms (Organic and Paid Social, Point of Care, YouTube, Online Video), ensuring cohesive messaging and maximizing digital asset performance.
- Successfully managed six social media platforms, both paid and organic, strategically thinking through content and execution that continuously performs above industry benchmark.
- Served as primary liaison with CMI for all Social, Point of Care, and Online Video campaigns, collaborating closely with Agency of Record AOR and CMI to lead creative development and execution.
- Partnered DMO and Google to launch YouTube pilot, leading to first-ever Search Lift Study at Genentech, driving data-driven video content optimizations to maximize KPIs.
- Served as NPP Digital Lead for new indication in Retinal Vein Occlusion (RVO), contributing to successful market launches in record time. Executed comprehensive digital strategies that drove measurable improvements in HCP engagement for new indication, contributing to brand growth in competitive market.
- Serve as Patient Ambassador and Advocacy Lead, forming strategic partnerships and utilizing customers to develop high-impact content.
- Led HCP Congress strategy and execution, changing congress paradigm in how we show up in front of our customers.
- Collaborated with DMO and DCGC to pilot GenAI tactics, exploring innovative solutions to drive marketing efficiency and personalization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Marketing Manager, Hemlibra Marketing (Rotation)
Genentech
09.2021 - 06.2022
- Led PI label update for all HCP materials, partnering with agency and PRC teams to successfully update 250+ materials with latest ISI information.
- Strategically developed “Challenge Accepted” campaign, including NPP drivers and promotional strategies to boost engagement, creating trailers, social media posts, and providing clear guidance for FDMs to inspire field teams to share content with customers and showcase commitment to patient community.
- Served as website lead, setting strategic goals to update Genentech Hemophilia website by identifying content gaps, guiding agency to meet objectives, and rebranding site to enhance customer experience.
- Expanded digital, local, and NPP marketing efforts by creating new 3rd party email campaigns to reach broader audience.
- Created and developed new RM email campaigns specifically targeting Spanish-speaking population for more effective engagement.
- Built strong relationships with PRC partners, gaining deep understanding of PRC guardrails to co-develop innovative, compliant promotional strategies and execute tactical goals with agency collaboration.
Senior Executive Coordinator- Strategy and Operations, Customer Engagement
Genentech
02.2020 - 09.2021
- Project Manager for strategic and operational support of 20-member administrative team, overseeing key initiatives such as interview processes, trainings, onboarding, implementation of service level agreements and new field tools.
- Led project management for transition of Customer Engagement (CE) organization from Pioneer Phase to Full Scale in 5 months, coordinating cross-functional efforts to unify previously siloed therapeutic areas.
- Managed planning and execution of multiple high-profile national meetings (Scale Kick-Off, CE Launch Meeting, National Field Meeting), pioneering company’s first large-scale, multi-day virtual events, and liaising with senior leadership on logistics and agendas.
Senior Administrative Associate - Hemlibra Marketing, IMPACT
Genentech
03.2017 - 02.2020
- Provided key support for back-to-back drug launches by coordinating Day 1 Webex events, creating HCP call lists, and setting up war rooms, ensuring seamless launch execution.
- Led booth and HCP symposium logistics for Hemophilia congresses, collaborating with external vendors on themes, content, and PRC approvals for marketing materials.
- Managed distribution of marketing materials in Veeva/Golf and oversaw contracts with vendors, agencies, and finance teams, ensuring accurate material deployment and efficient contract management across 200+ contracts.
Regional Operations Coordinator -Neurological Rare Disease (Rotation)
Genentech
04.2019 - 09.2019
- Provided support to NeuroRD Squad Lead, National Field Director, and 8 Division Managers
- Organized logistics of division field meetings to include: sourcing, contracting, BEOs, rooming lists, registration sites, communicating logistics, surveys, group activities, dinners, gifts, budget, invoice review and payment
- Coordinated region recruitment activities to include: scheduling interviews, communicating logistics to candidates and interviewers
- Handled all new hire on-boarding for 75 new hires to include: ordering equipment, adding to department databases and rosters, and all internal systems.
Administrative Associate- Real World Data Science (RWDS), Product Development Biometrics
Genentech
03.2015 - 03.2017
- Provided administrative support to global team
- Provided support to PD Biometrics South San Francisco Site Leadership Team (SLT).
Education
Bachelor of Science in Kinesiology - Emphasis in Human performance analysis
San Francisco State University
San Francisco, CASkills
- Digital Marketing
- Social Media Marketing
- Social Media Platforms
- Project Management
- Agency Management
Timeline
Marketing Manager, Ophthalmology Marketing
Genentech
06.2022 - Current
Marketing Manager, Hemlibra Marketing (Rotation)
Genentech
09.2021 - 06.2022
Senior Executive Coordinator- Strategy and Operations, Customer Engagement
Genentech
02.2020 - 09.2021
Regional Operations Coordinator -Neurological Rare Disease (Rotation)
Genentech
04.2019 - 09.2019
Senior Administrative Associate - Hemlibra Marketing, IMPACT
Genentech
03.2017 - 02.2020
Administrative Associate- Real World Data Science (RWDS), Product Development Biometrics
Genentech
03.2015 - 03.2017
Bachelor of Science in Kinesiology - Emphasis in Human performance analysis
San Francisco State University
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