Peggy Knight
Summary
21 years retail experience with Wal-Mart Stores, Inc. 11 years financial services product experience Relationship Management National Account Manager Award Winning Marketing and Leadership Skills Recruits and develops high performing teams Sales Business Development Relationship Management Leadership WOODRIDGE RETAIL GROUP | BENTONVILLE, AR
Senior executive leader with track record of driving strategic initiatives and delivering impactful results. Adept at fostering team collaboration and navigating complex organizational challenges. Skilled in strategic planning, financial management, and operations oversight. Valued for reliability, adaptability, and results-oriented approach.
Overview
40
40
years of professional experience
Work History
SVP BUSINESS DEVELOPMENT
WOODRIDGE RETAIL GROUP
09.2021 - Current
- WE HELP RETAILERS OF ALL SIZES SOURCE ITEMS, E-COMMERCE SERVICES, BUSINESS DEVELOPMENT, DEDUCTION RECOVERY AND CONSULTING
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
INDEPENDENT RETAIL CONSULTANT
SWEET SUCCESS ENTERPRISES, INC
04.2008 - Current
- Source unique items for discount retailers and department stores in order to improve the product mix, give them a competitive edge in the marketplace, and provide value to the consumer
- Increase sales within product category by offering the right product at the right price
- Relationship Manager for all points of contact within perspective retailer's organization
- Provide product marketing support in the form of end to end product launch campaign planning and collaboration with external and internal media partners as requested by the client and retailer
- Work with buyers to ensure proper execution of items within retail box
National Account Manager
WAL-MART STORES, INC
06.2007 - 06.2008
- Responsible for all aspects of marketing Sweet Success GlucaSafe to Sam's Club members
- Relationship management responsibilities with Sam's Club's Buyers, Marketing, and Replenishment
- Worked with Tree of Life (distributor) to ensure proper execution to Sam's Club Locations
- Advised company on all advertising and media development
- Worked with Sam's Club creative and production vendors, Ivie and Associates for direct mail and Triad Digital for web development on samsclub.com
- Helped facilitate buy-in of Wal-Mart Stores to add GlucaSafe to their merchandise assortment
- Drove the creative process in terms of package design, product line positioning, and promotional marketing events
Sr. Director Financial
WAL-MART FINANCIAL SERVICES
09.2002 - 02.2005
- Developed the infrastructure for a newly created marketing department
- Responsible for marketing Financial Services Products in a new division
- Product offerings included the Wal-Mart Private Label Credit Card, the launch of the Wal-Mart Discover Card, Money Orders, Money Transfers, Payroll Check Cashing, Mortgages and in-store banks
- Recruited, hired and managed a team of 4 marketing managers, 1 project coordinator and an administrative assistant
- Lead the initiative to develop branding for Financial Services Products as well as growing the brand
- Responsible for obtaining buy-in from top executives in order to test and launch new products and services
- Managed a $10MM Marketing Budget
- Worked in conjunction with Information Systems and cross-functional team to develop CRM process for Wal-Mart Stores Inc
- Liaison to Wal-Mart International Financial Services
Director of Credit
SAM'S CLUB
02.1998 - 09.2002
- Responsible for managing Sam's Club's private label credit card program
- 7MM cardholders and over $4.8 billion in annual credit sales
- Managed a $14.1MM Marketing Budget
- Achieved over 20% increases in credit sales year over year since 1998
- Developed a targeted marketing plan for grand openings and competitive markets
- Work in conjunction with GE Capital to develop all marketing plans as well as operational quality assurance
- Developed training material and communication plan for 502 Sam's Club locations
- Responsible for developing acquisition and retention plans for both the credit member and the potential credit member
- Responsible for company's first card reissue, mailing newly redesigned credit cards to over 5MM Sam's Club Members resulting in 65% activation rate
- Launched 'Quick Screen' technology which prescreens Sam's Club Members for credit approval at the Membership Desk and at the checkouts
- This is the first time this technology has been used in a retail environment
- Developed a cross acceptance credit program with Wal-Mart Stores and Sam's Club
- The private label credit cards can be used at each division's outlets for purchases
- Launched a Lower APR program which makes Sam's Club Credit the best value in the private label industry and very competitive to bankcard products
- Sam's Club Credit finished the year in 2001 as GE Card Services fastest growing portfolio with a record year in terms of new product development and new account acquisition and credit sales
Director
WAL-MART MARKETING
04.1996 - 02.1998
- Responsible for all facets of the launch of one of retail's most successful co-branded credit cards, the Wal-Mart MasterCard from Chase
- Executed the design and implementation of all advertising mediums
- Quality Assurance liaison between Wal-Mart Customer Service & Chase Manhattan Bank
- Responsible for the development of in-store training materials and ongoing communication related to the card
- Responsible for developing value-added products and services related to the Wal-Mart MasterCard
- Coordinated advertising for the Shopper's Calculator program in Wal-Mart Stores
Commercial Cross Marketing Manager
WAL-MART STORES, INC
06.1994 - 11.1996
- Developed the marketing plan for client's $286MM portfolio
- Developed and launched 8 new value-added products for commercial credit portfolios
- Successfully attained buy-in to launch an inbound telemarketing training program at local level, turning the Commercial Business Group into a pilot for the entire company
- Developed a Cross Marketing training program that rolled out nationwide
- Awarded a special Partnership Bonus for outstanding performance
- Member of the MBA Recruiting team
Program Manager
GE CAPITAL- RETAILER FINANCIAL SERVICES
06.1994 - 04.1996
Director of National Sales
SAM'S CLUB, WAL-MART STORES, INC
07.1993 - 06.1994
- Developed and implemented the company's first national sales program
- Responsible for the launch of the Sam's DIRECT business credit program
- Sales on the DIRECT program increased 51% the first month
Manager of New Markets
SAM'S CLUB
02.1993 - 07.1993
- Successfully grand opened 65 Sam's Club locations, a record number of new clubs openings in one year
- Developed membership/merchandise sales plan
- Responsible for recruiting and training all sales and marketing personnel for each new club
- 35 management indirect reports, 6 direct reports
Regional Marketing Manager
SAM'S CLUB
06.1991 - 02.1993
- Increased membership income over 200% the first year
- Club sales increased from $250M/week to $1.5MM/week the first year
- Recruited and trained the sales force
- Organized all major trade shows and business expo events
- Implemented the first regional marketing program in the DFW market
- Increased membership income by 150% in six months
- Developed and implemented merchandise marketing plan
- Recruited and trained a professional sales force to market both membership and merchandise
- Marketing efforts contributed to the closing of a major club competitor within one year
Regional Marketing Manager
SAM'S CLUB
03.1988 - 06.1991
- Increased membership income over 200% the first year
- Club sales increased from $250M/week to $1.5MM/week the first year
- Recruited and trained the sales force
- Organized all major trade shows and business expo events
Assistant Club Manager
SAM'S CLUB
03.1985 - 03.1988
- Marketing assistant manager, operations Manager, and merchandise manager
- Responsible for day-to-day operation of club
Education
Walker College
Jasper, ALSkills
- Business development
- Relationship management
- Sales
- Market research
- Negotiation skills
Accomplishments
- Performance Management Certificate
- Six Sigma Training
- Learning International
- Professional Selling Skills in Certified Instructor
- Walton Institute of Retailing I & II
Additional Information
- SAM', S Operating SchoolFYE 2001 Award of Excellence- Sam's ClubAdvertising Age- 1997 Marketing 100 Award- top 100 marketers in the USMentor, Community Outreach- GE CapitalService Excellence Leadership Board- GE CapitalWho's Who in American Women
Timeline
SVP BUSINESS DEVELOPMENT
WOODRIDGE RETAIL GROUP
09.2021 - Current
INDEPENDENT RETAIL CONSULTANT
SWEET SUCCESS ENTERPRISES, INC
04.2008 - Current
National Account Manager
WAL-MART STORES, INC
06.2007 - 06.2008
Sr. Director Financial
WAL-MART FINANCIAL SERVICES
09.2002 - 02.2005
Director of Credit
SAM'S CLUB
02.1998 - 09.2002
Director
WAL-MART MARKETING
04.1996 - 02.1998
Commercial Cross Marketing Manager
WAL-MART STORES, INC
06.1994 - 11.1996
Program Manager
GE CAPITAL- RETAILER FINANCIAL SERVICES
06.1994 - 04.1996
Director of National Sales
SAM'S CLUB, WAL-MART STORES, INC
07.1993 - 06.1994
Manager of New Markets
SAM'S CLUB
02.1993 - 07.1993
Regional Marketing Manager
SAM'S CLUB
06.1991 - 02.1993
Regional Marketing Manager
SAM'S CLUB
03.1988 - 06.1991
Assistant Club Manager
SAM'S CLUB
03.1985 - 03.1988
Walker College
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