Hi, I’m
Peggy OFlaherty
Westmont,IL
Summary
Founder and VP of Sales with 15 years of experience across multiple channels. A goal-oriented leader with distinguished expertise in raising capital and launching start-ups. A dynamic leader in marketing, consumer engagement, sales strategy, and business development in the DTC, retail, CPG brands, and tech verticals. Focused on data-driven, growth, and functional solutions. Leading innovation with social commerce through the power of influencers and affiliates.
Overview
12
years of professional experience
1
Certification
Work History
Mavely
Vice President of Sales
04.2021 - Current
Job overview
- Performed monthly sales forecasting and competitive analysis to boost profitability by 200% year over year.
- Consultated and negotiated in-depth brand partnerships with CPG brands, DTC brands, and top fashion and beauty retailers; such as Proctor & Gamble, Ulta Beauty, Jane, and Scotch Porter.
- Initiated in-depth account assessments with sales and management teams to evaluate sales potential. Including comprehensive marketing campaigns focused on brand awareness, conversion, and user-generated content amplification.
- Crafted standard operating procedures for sales and operations to become the fastest-growing influencer and affiliate marketing platforms.
Mavely
Co-Founder & Chief Community Officer
06.2018 - 04.2021
Job overview
- Ideated a solution to solve the rising cost of customer acquisition for brands.
- Disrupted influencer marketing and grew a community of 60,000 engaged influencers on the Mavely platform.
- Successful exit to NuSkin, a leading direct selling $3B organization, in April 2021.
- Raised $2.6 million from venture-backed investors.
- Consulted with Product Development teams on UX/UI.
- Represented the company as a presenter and panelist, for Affiliate Summit & Traffic and Conversion and other industry conferences.
- Designed Customer Retention Processes to ensure consistent Net Promoter over 60%
Growing The Faith
Co-Founder and COO
01.2013 - 10.2017
Job overview
- Designed Growing The Faith SaaS platform as a native mobile app for parishes and parishioners.
- Produced core product features to target deeper social connections, and drive increased donations, membership, and engagement.
- Successful exit to JSPaluch in the Fall of 2017.
- Executed consumer forums to improve consumer UI/UX.
- Raised $750K in Series Seed round from several angel investors.
- Spearheaded all sales/marketing and digital engagement efforts to drive OneParish downloads.
- Key speaker at industry conferences; such as International Stewardship.s
Creating Space
Founder
01.2011 - 01.2015
Job overview
- Consulted and coached small business owners to achieve success.
- Created detailed business plans, and roadmaps for start-up founders.
- Published Author ‘Living In Your Calling vs Chasing Your Crave
- Extensive Public Speaking
- Operated a team of women in three countries with a large customer base in the direct selling space for a leading skincare company.
Education
DePaul University
B.A. from Business And Liberal Arts
1994
Skills
- Strategic Oversight
- Partnership Marketing
- Contract Negotiation
- Investor Relations
- Public Speaking
Certification
Recognized by Pledge 1% as Female Leader in Technology
Volunteer International Samaritan
Published Author
Certified Coach
Certified Hubspot
Timeline
Vice President of Sales
Mavely
04.2021 - Current
Co-Founder & Chief Community Officer
Mavely
06.2018 - 04.2021
Co-Founder and COO
Growing The Faith
01.2013 - 10.2017
Founder
Creating Space
01.2011 - 01.2015
DePaul University
B.A. from Business And Liberal Arts
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