Peggy Reuck

• Developed comprehensive marketing strategies to enhance brand visibility and engagement within historical restoration space.
• Conducted market research to identify trends and customer preferences for services.
• Collaborated with project managers to align marketing efforts with restoration projects.
• Oversaw digital marketing campaigns across various social media platforms and channels.
• Created promotional materials that communicated service offerings to potential clients.
• Maintained relationships with existing clients by ensuring their needs are met on time.

• Managed a region of (13) Diagnostic Clinical Specialists with business opportunities for QuantiFERON sales in the physician office market
• Effectively sold into primary care, pediatricians, infectious disease, dermatologists, rheumatologist's, and other specialties in the Physician Office Market Segment
• Developed and delivered the sales strategy and delivered contractual obligations as agreed by the client and IQVIA
• Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
• Q1: 120% to quota Q2: 112% to quota

• Built customer partnerships by selling laboratory services in the urine drug testing market
• Provided Comprehensive Quantitative Screening and confirmation utilizing Immunoassay technology.
• Developed and managed regional sales program and market operations.
• Led regional sales strategy for diagnostic products and services.
• Met regional sales goals and objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.

• Established market position by locating, developing, defining, negotiating, and closing business relationships in the molecular diagnostic/NGS technology arena; specifically, Pharmacogenomics, Oncology, and Women's Health
• Utilized Consultative Selling Model to position Molecular Instrumentation that will benefit patient care long term.
• Maintained open and ongoing communication with clients to meet needs and expectations.
• Determined business development opportunities and implemented effective strategy for client acquisition.
• Leveraged cold calling, in-person visits and referrals to build leads.

• Managed and coached 4 Blood Bank Business Managers and 3 Blood Bank Technical Specialist in the North Central Area
• Established and exceeded forecast goals and quota for FY2012
• Working closely with Corporate Account Managers to establish the most effective strategy and maximize on relationships with the GPO organizations
• Specific Responsibilities:
• Train, coach, develop, and motivate each direct report to achieve proficiency within each established Role and Job-specific competencies
• Lead Strategic Account Management and Territory Planning effort within the region
• Maintain fiscal responsibility and manage area expense budget to established guidelines
• CRM: Prepared accurate territory business plans, forecasts, and sales reports to achieve assigned sales quota and product mix objectives
• Evaluated performance via field travel, phone conferences, area meetings, and formal performance management process
• Set goals, area sales performance standards, and provide performance management documentation requirements for all territories to achieve goals.

• Managed nine (9) Healthcare Division field sales representatives in the Rocky Mountain district reporting to the Region Vice President
• Achieved forecast sales goals and provided integral support to the Healthcare Division's objectives and strategic sales planning for the calendar year
• Managed and coached employee development by communicating openly and driving continuous learning for field sales representatives
• Built relationships and managed GPO/IDN, Physician offices: Oncology, Rheumatology, Immunology, Primary Care organizations to drive compliance
• Responsibilities/Accomplishments also include:
• Provided strategic support for larger accounts
• Focused overall direction of selling/training initiatives towards strategic selling and coaching sales reps
• Supported field sales reps on compensation, forecasts and expense plans
• Performed skill assessment of individual representatives in district
• Provided continuous performance related feed-back to the field sales reps
• Retained/Maintained 50 MM in base business
• 2010 top capital equipment district (2.5 MM in capital sales)
• Stack ranking 2010/11: 6/12, 5/12 respectively

• Managed 9 direct reports covering 24 states representing 13 million dollars in business. Call points include: Primary Care, Oncology, Rheumatology, Endocrinology, Pain Management
• Responsibilities included:
• Hired for open positions
• Coached and trained through Situational Leadership and Performance Excellence
• Created Instrument/Reagent Forecasting
• Managed through third party distributor (PSS)
• Weekly Field Travel
• Developed specific district and rep sales expectations and specifications
• Budget/Expense Management
• Goal Analysis
• Removed Barriers and drove for results!!
• Awards: 2006 District of the Year PGD, Presidents Club, #1 in Reagent Growth.

Other positions held: Area Account Manager, Product Manager and Sales Trainer